Jolene Hansen

Content Strategist, Copy Editor, Copywriter, Ghostwriter, Writer

Freelance B2B and B2C Writer | Horticulture Industry Specialist

I'm an experienced freelance writer specializing in professional B2B and B2C content for businesses, publications and individuals in horticulture and related industries. As a former hort professional and marketing specialist, I combine experience, integrity and insight for compelling, authoritative content that industry professionals and consumers value and trust.

From reported features for award-winning publications to branded content, marketing copy and industry garden blogs, dedication to excellence shines through my work. Special interests include edible plants, natural and native gardening, and artisan and alternative agriculture, including the emergent commercial cannabis and hemp industries.

Categories
Content Types
Article, Blog Post, Ad/Promotional Copy, Infographic Copy, Interview, Product Description, Website Copy, Whitepaper
More Information
American Midwest|English
Publications

B2B Features for the Garden Center and Nursery Industries

9
The Pros and Cons of Vertical Integration
cannabisbusinesstimes.comArticle
The Pros and Cons of Vertical Integration

B2B story for ASBPE 2018 Magazine of the Year Cannabis Business Times on vertical integration in the industry.

September, 21 2017
What’s up with Amazon?
magazine.gardencentermag.comArticle
What’s up with Amazon?

May 2018 cover story for award-winning B2B magazine Garden Center.

May, 16 2018
Downsizing, rightsizing and reclaiming a future
magazine.gardencentermag.comArticle
Downsizing, rightsizing and reclaiming a future

February 2018 cover story for award-winning B2B mag, Garden Center.

February, 14 2018
Working hard, working together
magazine.greenhousemag.comArticle
Working hard, working together

Cover story for GIE Media's Greenhosue Management magazine.

March, 23 2017
10 plants that bring birds to the garden
magazine.gardencentermag.comArticle
10 plants that bring birds to the garden

B2B story for Garden Center magazine.

Natives vs. nativars: The need for both
magazine.nurserymag.comArticle
Natives vs. nativars: The need for both
Expanding your edibles
magazine.gardencentermag.comArticle
Expanding your edibles
Talking perennials with Walters Gardens
gardencentermag.comArticle
Talking perennials with Walters Gardens

Interview with the director of new plant development and the trial manager from Walters Gardens for Garden Center magazine.

April, 13 2017
Heirloom Vegetables & Seeds: Drawing on the Past for Your Future
PDF upload
Article
Heirloom Vegetables & Seeds: Drawing on the Past for Your Future

Branded Content for Leading Lawn & Garden Companies

14
Grow Your Own Blueberries—Here's How!
pennington.comArticle
Grow Your Own Blueberries—Here's How!
Succulents 101
penningtongarden.comArticle
Succulents 101
Superior Seed for a Sustainable Future: NexGen Turf Research
pennington.comArticle
Superior Seed for a Sustainable Future: NexGen Turf Research
School Gardens: Changing Lives and Communities
pennington.comArticle
School Gardens: Changing Lives and Communities
A Commitment to Excellence: Through the Years with Pennington Seed
pennington.comArticle
A Commitment to Excellence: Through the Years with Pennington Seed
When You Need a Backyard Makeover Fast
pennington.comArticle
When You Need a Backyard Makeover Fast
Make Shade Gardens Shine With Colorful Coleus
pennington.comArticle
Make Shade Gardens Shine With Colorful Coleus
Garden-to-Table Goodness and Nutrition
gardentech.comArticle
Garden-to-Table Goodness and Nutrition
Mixing Edible and Ornamentals in Your Landscape
gardentech.comArticle
Mixing Edible and Ornamentals in Your Landscape
How to Grow Blackberries and Raspberries
gardentech.comArticle
How to Grow Blackberries and Raspberries
The Well-Fed Garden: Feeding Roses
pennington.comArticle
The Well-Fed Garden: Feeding Roses
Gardening for Bees, Birds & Butterflies
gardentech.comArticle
Gardening for Bees, Birds & Butterflies
Contemporary Bungalow: Make This Trend Your Own
penningtongarden.comArticle
Contemporary Bungalow: Make This Trend Your Own
Curb Appeal: How to Kick It Up a Notch
pennington.comArticle
Curb Appeal: How to Kick It Up a Notch

B2C Gardening Magazines and Blogs

2
Some Salvias worth Knowing:
herbangardens.netArticle
Some Salvias worth Knowing:
PEONIES | PLANT OF THE WEEK
blackthumbgardener.comArticle
PEONIES | PLANT OF THE WEEK
March, 3 2018

B2B Features for the Commercial Cannabis Industry

4
Florida Firsts
cannabisbusinesstimes.comArticle
Florida Firsts

Cover story for GIE Media Horticulture Group's award-winning Cannabis Business Times.

October, 31 2017
Cashless Realities
cannabisdispensarymag.comArticle
Cashless Realities

B2B feature on cashless payment systems for cannabis dispensaries for GIE Media's award-winning Cannabis Dispensary magazine.

April, 12 2018
Security Without Intimidation
cannabisdispensarymag.comArticle
Security Without Intimidation
February, 9 2018
What Drives Mike Stetler?
cannabisbusinesstimes.comArticle
What Drives Mike Stetler?

Cover story for ABSPE 2018 Magazine of the Year, Cannabis Business Times.

August, 29 2017
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