Jolissa Skow
SEO Strategist turned Content Strategist & Freelancer - Lover of words and marketing!
Marketing/SEO Content
5 Essential Image SEO Tips to Know in 2018
A Timeline: Ranking on the First Page of Google Results
I wrote this post as a guest blog post on the UpCity blog for my employer.
Email Marketing Best Practices That’ll Take Your Campaigns to the Next Level
I wrote this as a guest blog post for my employer, Thrive, for G2Crowd.com.
5 Things You Should Do to Make it Into the Local Pack
Here's a guest post I both strategized and wrote for my employer, Thrive, on a top-ranking industry website, UpCity.
The Top 10 Best Tools & Resources for Finding Blog Content Ideas
I was the Content Strategist and the Copywriter behind this blog post. It targets marketers looking for new ways to find content ideas for their websites. I also designed the cover image.
How to Avoid the Website Redesign Perfection Trap
The web team requested this informational article to help clients who get stuck in minor details before going live with their new site.
This is How to Decide Between SEO vs. PPC
I strategized, wrote, edited and designed this post.
How to Write Website Content in 2018
I acted as Content Strategist, Writer, Editor, and Designer for this article and imagery.
Plumber SEO: How a Local SEO Campaign Can Grow Your Plumbing Business This Year
I'm the Content Strategist and Copywriter behind this piece of content targeting plumbers looking into SEO. I also designed the cover image.
What is a social media strategy, and how do I make one?
This article might be a bit outdated, but it got some great feedback and mentions when I wrote it!
Why is there a dip in traffic when a redesign goes live?
I was the Content Strategist and Copywriter behind this blog post. This was something that was very concerning for our website redesign clients, so I explained it on our blog.
Local SEO: Anatomy of a SERP & Tips for Great Local Visibility
This client needed a 2,000 word blog post for his blog on local SEO. He asked for an overview of a SERP and then the essentials of performing local SEO.
Essential Analytics: Event Tracking & Virtual Pageviews
I was the Content Strategist and Copywriter behind this blog post. It's a more technical post I wrote in 2015 about how to set up a couple more advanced features in Google Analytics. This article got retweeted by Google Analytics!
Business/Sales
How to Coach a Prima Donna
Sales Coaching Tips: Building a More Customer-Focused Sales Team
This is an article that comes from multiple other articles. The client wanted them combined and rewritten to fit together.
Here's What Happens When Companies Don't Train Their Sales Managers.pdf
This client sent me some information they wanted incorporated into a blog post. This is what I came up with.
5 Unconventional Tactics of Excellent Sales Managers
I was given some sales management information and asked to write this article. The client liked it so much, he submitted it to this online magazine and got it published.
Real Estate/Real Estate Software
Cash-Out Refinance vs. Refinance - What's The Difference?
This client needed an overview of how cash-out refinance and regular refinance are different.
How Much Home Can I Afford?
Wise Agent Hits One Out Of The Park With Release of Landing Pages (Easy to Use Too)
This client needed a blog post that would drum up some excitement for their new landing page feature in their real estate CRM.