Jolissa Skow

Content Strategist, Copy Editor, Copy Writer, Editor, Ghostwriter, Writer, Writer Manager

SEO Strategist turned Content Strategist & Freelancer - Lover of words and marketing!

My English degree gave me my writing skills, my SEO experience gave me my digital marketing knowledge, and my Content Strategist roll puts those things together to make one pretty awesome freelance writer! Content is what I do all day. It's my love and my passion, and I've been told multiple times that I'm a talented writer. I'd love to work with you! From SEO and digital marketing to real estate, construction, software, and more, I have experience writing for a wide variety of industries. I also run a book blog in my freetime!
Categories
Content Types
Blog Post, Article, Case Study, Checklist, Commercial, Ebook, Guide, Landing Page, Press Release, Social Copy, Website Copy, Whitepaper
More Information
University of Minnesota - Duluth, English
Minneapolis, MN|English
Publications

Marketing/SEO Content

13
5 Essential Image SEO Tips to Know in 2018
venngage.comBlog Post
5 Essential Image SEO Tips to Know in 2018
July, 27 2018
Email Marketing Best Practices That’ll Take Your Campaigns to the Next Level
learn.g2crowd.comArticle
Email Marketing Best Practices That’ll Take Your Campaigns to the Next Level

I wrote this as a guest blog post for my employer, Thrive, for G2Crowd.com.

July, 11 2018
The Top 10 Best Tools & Resources for Finding Blog Content Ideas
thriveagency.comBlog Post
The Top 10 Best Tools & Resources for Finding Blog Content Ideas

I was the Content Strategist and the Copywriter behind this blog post. It targets marketers looking for new ways to find content ideas for their websites. I also designed the cover image.

June, 7 2018
How to Avoid the Website Redesign Perfection Trap
thriveagency.comBlog Post
How to Avoid the Website Redesign Perfection Trap

The web team requested this informational article to help clients who get stuck in minor details before going live with their new site.

June, 13 2018
Plumber SEO: How a Local SEO Campaign Can Grow Your Plumbing Business This Year
thriveagency.comBlog Post
Plumber SEO: How a Local SEO Campaign Can Grow Your Plumbing Business This Year

I'm the Content Strategist and Copywriter behind this piece of content targeting plumbers looking into SEO. I also designed the cover image.

June, 15 2018
What is a social media strategy, and how do I make one?
arcstone.comBlog Post
What is a social media strategy, and how do I make one?

This article might be a bit outdated, but it got some great feedback and mentions when I wrote it!

April, 28 2013
Why is there a dip in traffic when a redesign goes live?
arcstone.comBlog Post
Why is there a dip in traffic when a redesign goes live?

I was the Content Strategist and Copywriter behind this blog post. This was something that was very concerning for our website redesign clients, so I explained it on our blog.

May, 19 2016
Local SEO: Anatomy of a SERP & Tips for Great Local Visibility
PDF upload
Blog Post
Local SEO: Anatomy of a SERP & Tips for Great Local Visibility

This client needed a 2,000 word blog post for his blog on local SEO. He asked for an overview of a SERP and then the essentials of performing local SEO.

Essential Analytics: Event Tracking & Virtual Pageviews
arcstone.comBlog Post
Essential Analytics: Event Tracking & Virtual Pageviews

I was the Content Strategist and Copywriter behind this blog post. It's a more technical post I wrote in 2015 about how to set up a couple more advanced features in Google Analytics. This article got retweeted by Google Analytics!

January, 19 2015

Business/Sales

4
Here's What Happens When Companies Don't Train Their Sales Managers.pdf
PDF upload
Blog Post
Here's What Happens When Companies Don't Train Their Sales Managers.pdf

This client sent me some information they wanted incorporated into a blog post. This is what I came up with.

5 Unconventional Tactics of Excellent Sales Managers
salesandmarketing.comArticle
5 Unconventional Tactics of Excellent Sales Managers

I was given some sales management information and asked to write this article. The client liked it so much, he submitted it to this online magazine and got it published.

April, 30 2018

Real Estate/Real Estate Software

3
How Much Home Can I Afford?
PDF upload
Blog Post
How Much Home Can I Afford?
Wise Agent Hits One Out Of The Park With Release of Landing Pages (Easy to Use Too)
blog.thewiseagent.comBlog Post
Wise Agent Hits One Out Of The Park With Release of Landing Pages (Easy to Use Too)

This client needed a blog post that would drum up some excitement for their new landing page feature in their real estate CRM.

May, 15 2018
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