I'm a B2B marketing writer/strategist with more than 10 years of experience working with global brands including Samsung, IBM, LinkedIn, Mad Mobile, Iron Mountain, BrightSpot, Waze and Epson.
This article looks at the role product specialization plays in shaping a brand mission, as well as serving as a centerpiece for building brand narratives.
This article discusses the growing role of biometrics in the banking industry, especially in regards to retail branch banking.
This article discusses the Summer Olympics' struggle to attract young viewers, and how it could create a financial strain on the organization in the near future.
This article provides a template for creating a multicultural marketing strategy within your organization.