Joyce Sunila

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Writer, Managing Editor

Content Strategist, Author, Ghostwriter, Memoir Coach, Blogger, Email Automation Specialist

Joyce Sunila has been a professional writer and editor for over 30 years.

She began her career in New York as a reader and editor at Holt, Rinehart & Winston and Avon Books. In the 1970s she moved to Los Angeles, where she evaluated television and movie scripts for EMI Films and T.A.T. Communications (Norman Lear’s company).

She later turned to journalism. She covered movies, books, feminism, parenting, educational software, health & wellness, technology, solar energy, digital gaming and much more.

The Los Angeles Times published her film commentary for 10 years. She’s penned articles for Audubon, Women¹s Health, Redbook, Reader’s Digest, L.A. Parent, American Cinematographer, Geo, Woman’s Day, etc. Her video game reviews were syndicated world-wide by the Knight-Ridder Newspaper Syndicate.

In 1983 her lifestyle book The New Lovers: Younger Men/Older Women was published by Fawcett Books. It sold over 75,000 copies and is still sold on Amazon.

While a journalist Joyce wrote medical collateral for major Los Angeles hospitals and physicians. In 2004 she co-authored The Miracle of Bio-Identical Hormones with Dr. Michael Platt. The second edition is currently available on Amazon.

In 2005 she began her own internet marketing business. Servicing the aesthetic medicine industry, Practice Helpers provided newsletters and email nurturing campaigns to reconstructive and cosmetic surgeons in the U.S., Canada and Australia.

In 2017 Joyce started Morph My Brain. Morph My Brain provides internet marketing to neurologists and mental health clinics bringing new depression and PTSD treatments to the public. Today Joyce continues to broaden her service portfolio, seeking out changemakers in need of a public voice.
Categories
Content Types
Article, Narrative Video, Commercial, Website Copy, Direct Mail, Blog Post, Case Study, Email Newsletter, Explainer Video, Landing Page
More Information
Bennington College, Bachelor of Science, Political Science
A. Gary Anderson Graduate School of Management, Associate of Arts, Entrepreneurship
Los Angeles, CA, USA|English
Publications
N/A

Books

3
imdb.com
Commercial
Out of It (1969)

In 1970 I novelized the movie "Out of It" starring Jon Voight. The movie was produced by United Artists and veteran moviemaker Edward Pressman (Badlands, Paradise Alley, Conan the Barbarian, Hoffa, The Island of Dr. Moreau, etc.). "Out of It" received many award nominations and kicked off the career of one of America's most prolific and protean movie producers.

February 7th, 2002
amazon.com
Case Study
The New Lovers: Younger Men/Older Women

In 1983 Fawcett Books published my book about relationships between women and younger men. I interviewed 50 couples to find out what works and what doesn't when women choose younger men for romance and marriage. I promoted the book on national talk shows and sold over 75,000 copies of the first printing. The book is still available on Amazon.

September 12th, 1980
amazon.com
Case Study
The Miracle of Bio-Identical Hormones, 2nd edition

Ghostwriting/Book Writing. I wrote The Miracle of Bio-Identical Hormones for Dr. Michael Platt, an internist living in Rancho Mirage, CA. I organized the chapters, taped interviews with Dr. Platt and his patients, wrote and proofed the manuscript and prepared it for publication.

July 16th, 2007

Mental Health

14
Image upload
Email Newsletter
Psychiatric Clinic Newsletter

I was hired to write monthly newsletters focused on MDD by a consortium of mental health clinics. Each newsletter contained a doctor photo, one linked news item, 1 video testimonial, 2 linked articles about anxiety/depression, two CTA buttons and a cartoon.

Image upload
Email Newsletter
Psychiatric Clinic Newsletter

I was hired to write monthly newsletters focused on MDD by a consortium of mental health clinics. Each newsletter contained a doctor photo, one linked news item, a video testimonial, 2 linked articles about anxiety/depression, two CTA buttons and a cartoon.

practicehelpers.com
Email Newsletter
For Better Workouts, Stimulate the Brain First

To take the scare out of Transcranial Magnetic Stimulation, a cutting-edge depression treatment that uses electromagnetic pulses to alter neural pathways, I devised a B2C email series. One of the strategies in the series involved exposing prospects to actual brain intervention therapies in wide use today. This installment showcases Halo Sports technology. The Halo device sends electrical currents to the brain to optimize workout results.

practicehelpers.com
Email Newsletter
Full Recovery from a Stroke Using Brain Exercises Alone

To take the scare out of Transcranial Magnetic Stimulation, a cutting-edge depression treatment that uses electromagnetic pulses to alter neural pathways, I devised a B2C email series. In order to appreciate TMS,the public needs to understand brain plasticity. So I found famous people who had trained their brains in remarkable ways. In this installment I introduce one of the first recorded brain-training cases. A 65-year-old stroke victim regained full use of his body after two years of brain exercises. The exercises were designed by his son, seminal brain researcher Pedro Bach-y-Rita.

practicehelpers.com
Email Newsletter
The Blind World Traveler

To take the scare out of Transcranial Magnetic Stimulation, a cutting-edge depression treatment that uses electromagnetic pulses to alter neural pathways, I devised a B2C email series. In order to appreciate TMS the public needed to understand brain plasticity. So I found famous people who trained their brains in remarkable ways. In this installment of "Curious Tales" I introduce a blind British explorer who traveled the world using sound waves instead of light waves to guide him.

practicehelpers.com
Email Newsletter
The Brain that Restored a Face

To take the scare out of Transcranial Magnetic Stimulation, a cutting-edge depression treatment that uses electromagnetic pulses to alter neural pathways, I devised a B2C email series. In order to appreciate TMS, the public needs to understand brain plasticity. So I found famous instances where the brain performed in unusual ways. In this installment, the first facial replacement surgery on record shows the brain able to reconnect sensation to the lower face in record time.

practicehelpers.com
Email Newsletter
Alien Hand Syndrome

To introduce the public to Transcranial Magnetic Stimulation, a cutting-edge depression treatment that uses electromagnetic pulses to alter neural pathways, I devised a B2C email series. Each item in the series normalizes brain irregularities, making an an argument for brain plasticity. In this installment I introduce a little-known mental disorder, Alien Hand Syndrome, to suggest that the brain can work against itself in many ways.

practicehelpers.com
Email Newsletter
The Woman Born with Half a Brain

To take the scare out of Transcranial Magnetic Stimulation, a cutting-edge depression treatment that uses electromagnetic pulses to alter neural pathways, I devised a B2C email series. In order to appreciate TMS, the public needs to understand brain plasticity. So I found famous instances of people whose brains had performed in unusual ways. This installment shows a woman born with half a brain whose single hemisphere took over the functions of her entire brain, allowing her a semblance of normal functioning.

practicehelpers.com
Email Newsletter
The Tongue That Healed a Brain

To take the scare out of Transcranial Magnetic Stimulation, a cutting-edge depression treatment that uses electromagnetic pulses to alter neural pathways, I devised a B2C email series. In this installment I introduce prospects to the PONs Device. The PONs Device has been rehabilitating brains with electromagnetic current for over 50 years

practicehelpers.com
Email Newsletter
Stopping Migraines with Electricity

To take the scare out of Transcranial Magnetic Stimulation, a cutting-edge depression treatment that uses electromagnetic pulses to alter neural pathways, I devised a B2C email series. In this installment I normalize the use of electrical currents in brain rehabilitation by introducing prospects to the Cephaly Device. The Cephaly Device is in wide use today to heal migraine headaches.

practicehelpers.com
Email Newsletter
Healing the Brain with Sound Waves

To take the scare out of Transcranial Magnetic Stimulation, a cutting-edge depression treatment that uses electromagnetic pulses to alter neural pathways, I devised a B2C email series.

practicehelpers.com
Email Newsletter
Re-training the Brain with Light

To take the scare out of Transcranial Magnetic Stimulation, a cutting-edge depression treatment that uses electromagnetic pulses to alter neural pathways, I devised a B2C email series.In order to appreciate TMS the public needed to understand brain plasticity. So I found famous people who had trained their brains in remarkable ways. In this installment I introduce a concussed academic who regained full mental capacity 3 years after an auto accident. His treatment consisted of brain exercises and custom eyeglasses that target specific areas of the brain.

Image upload
Blog Post
Anthony Bourdain's Mood Disorder

When the suicide rate among 50+ males began spiking a few years ago, consortium of psychiatric clinics hired me to message the older males on their email list. To de-stigmatize depression I featured celebrities who, despite living glamorous lives, suffered from painful obsessive thoughts. The lesson: it's not your situation, it's how you think about your situation.

Image upload
Blog Post
Power Forward Kevin Love's Struggle with Depression

A psychiatric clinic wanted to address the uptick in suicides among men over 50. I designed a series of sports-related blogs to reach out to this at-risk population. In this blog I recount celebrity basketball player Kevin Love's struggle with depression.

Beauty

16
practicehelpers.com
Email Newsletter
Medical Mission

Dr. Paul Zwiebel used his Practice Helpers newsletter to give his patients a bird's-eye-view of his 2010 trip to Haiti to help victims of that devastating earthquake.

plasticsurgerypractice.com
Blog Post
All I Ask of You: Consider Lessons Gleaned from the Phantom of the Opera

In this think-piece I reflect on society's love of beauty and its fear of disfigurement. Both are prime movers driving the surge in interest in plastic surgery.

January 22nd, 2014
plasticsurgerymarketingonline.com
Email Newsletter
Reputation Building

Dr. Stephen Hopping often used his Practice Helpers newsletter to burnish his reputation as a thought leader and teacher in the world of plastic surgery.

practicehelpers.com
Email Newsletter
Gynecomastia and Bullying

Dr. Barber used his Practice Helpers newsletter to point out the tie between untreated gynecomastia and bullying.

practicehelpers.com
Email Newsletter
Understanding Sun Protection

Dr. James Chappell used his Practice Helpers newsletter to educate his patients about the dangers of sun exposure -- and how to avoid it.

practicehelpers.com
Email Newsletter
Should You Finance Facial Rejuvenation?

Dr. Michael Walker used his monthly newsletter to show patients how to get their treatments now and pay later.

practicehelpers.com
Email Newsletter
New Hope for Thinning Hair

For 10 years I helped cosmetic surgeon Michael Walker stay in touch with his patients by sending them monthly newsletters. I wrote them 'in the first person' by my client and based them on my research. In this installment we review hair loss solutions

plasticsurgerymarketingonline.com
Email Newsletter
Our New Anti-Aging Skincare Line

Plastic surgeons can develop a robust income stream selling pharmaceutical-grade skincare products. Dr. Chappell regularly featured products in his newsletter. He left it to me to write copy with more persuasive power than the boilerplate supplied by cosmetic product companies.

practicehelpers.com
Article
Minimizing Scars from Cosmetic Surgery

Having dedicated much of his surgical career to studying the scarring process, Chicago plastic surgeon Dr. Thomas Mustoe was eager to share with his patients the proprietary techniques he'd invented to minimize surgical scars. He wanted patients to appreciate the precision and thoughtfulness of his approach. He asked me to go into detail about his techniques in his newsletter.

practicehelpers.com
Email Newsletter
Transformation

Florida surgeon Dr. Roxanne Guy explains why multiple procedures add up to more than the sum of their parts.

plasticsurgerymarketingonline.com
Email Newsletter
The New Male Body Sculpting

Dr. Jason Lichten explains how men's taste in body sculpting is changing.

practicehelpers.com
Email Newsletter
Dermatologist Newsletter

Dr. Nanette Leigeois used a monthly newsletter to promote her patented, proprietary treatment for acne.

practicehelpers.com
Email Newsletter
Reasons for the Brazilian Butt Lifts's Popularity

In this video newsletter, Beverly Hills surgeon Dr. William Bruno explains the popularity of the Brazilian Buttock Lift.

practicehelpers.com
Email Newsletter
A Back-to-School Message

Dr. Wilcox used his Practice Helpers newsletter to suggest child-weary patients celebrate back-to-school season with some serious pampering.

practicehelpers.com
Email Newsletter
VASER LipoSelection®

Dr. Roxanne Guy often used her monthly newsletter to explain the benefits of new plastic surgery procedures. Here she points out the superiority of Vaser Liposelection over Liposuction.

practicehelpers.com
Email Newsletter
Plastic Surgery Treatments

Denver plastic surgeon Nicolette Picerno used her monthly newsletter to introduce a new member of her team while floating some seasonally relevant specials.

Internet Marketing

5
practicehelpers.com
Blog Post
The Magic of Consistent Messaging

In the digital age consistent messaging is the key to success. I illustrate this to my blog audience using the example of my rescue dog Fred. It only took Fred a few weeks of consistent messaging to transform my personality and convince me to get out more often.

PDF upload
Email Newsletter
Wellness Newsletter

The wellness website Nutrilynk needed a way to keep unconverted prospects in the sales funnel. They hired me to produce weekly newsletters. The emails featured news items in both text and video format, a testimonial video and three service pieces, consolidating their brand reputation as wellness experts.

optimumtms.com
Landing Page
End the Suffering

I created this landing page for the psychiatric clinic Optimum TMS in Ohio. Optimum began offering the novel mood disorder treatment Transcranial Magnetic Stimulation. They needed a persuasive webpage to funnel prospects directly from social posts to sales personnel at their office.

plasticsurgerypractice.com
Blog Post
Do Your E-Blasts Travel First Class or By Coach?

From 2005 to 2017 my business Practice Helpers supplied e-newsletters to aesthetic medicine businesses. During that time I contributed weekly blogs to the trade magazine Plastic Surgery Practice. In this installment I advise doctors who want VIP-level patients to send robust, educational email messages -- not discount e-blasts. First-class thinking pays off with higher-level clients.

February 25th, 2014
plasticsurgerypractice.com
Blog Post
Joyce Sunila asks: Is Quirkiness Your Best Marketing Asset?

From 2005 to 2017 my business Practice Helpers supplied e-newsletters to aesthetic medicine businesses. During that time I contributed weekly blogs to the trade magazine Plastic Surgery Practice. In this installment I advise doctors who want to break through the marketing clutter to embrace their inner eccentric.

January 31st, 2012

Lifestyle/Social Trends

4
latimes.com
Article
The Work Behind the Play Date : Today’s parents must arrange for their children to spend time safely in one another’s homes. So they get on the phone and beg.

During my family-raising years I lived in Los Angeles. The Los Angeles Times hired me to write lifestyle columns about the trials and tribulations of family life. Often the intent was to provide amusement along with reflection.

May 1st, 1994
latimes.com
Article
Strike While the Ironing’s Still Hot : For moms, working conditions, salary and prospects for advancement can be dismal, despite progress. Don’t be afraid to play hardball with management.

During my family-raising years I lived in Los Angeles. The Los Angeles Times hired me to write lifestyle columns about the trials and tribulations of family life. Often the intent was to provide amusement along with reflection.

June 5th, 1994
practicehelpers.com
Email Newsletter
Solar Radiation

In this edition of his monthly newsletter, Cosmetic Surgeon Dr. Eric Desman advises his patients to add sun-protective clothing to their sun-blocking regimen.

latimes.com
Article
Couples Search for Ways to Perk Up Nanny Jobs

During my family-raising years I lived in Los Angeles. The Los Angeles Times hired me to write articles about the trials and tribulations of family life in that unique subculture.

January 22nd, 1990

Education

2
latimes.com
Article
SOFTWARE REVIEW : A Way With Words : The computer can serve as a colorful, challenging tutor for kids who have trouble learning how to spell.

SOFTWARE REVIEW : A Way With Words During the educational software trend of the 1990s, The Los Angeles Times hired me to keep tabs on the industry's latest offerings. In this column I help parents find the best digital spelling tutors on the market.

December 3rd, 1993
latimes.com
Article
SOFTWARE REVIEW : Education Made Fun : New computer programs employ adventure and games of skill to help youngsters learn math.

During the educational software trend in the 1990s, The Los Angeles Times hired me to keep tabs on the industry's latest offerings. In this column I give advice about which programs work best for tutoring grade school math.

October 15th, 1993
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