Judd Handler

Content Strategist, Copywriter, Writer

Writing (mostly) about natural health, nutrition, and wellness topics. Articles, landing pages, SEO blog posts, email autoresponders, press releases, etc.

From 2013-2016, I was the lead copywriter for a leading diet/health brand (Miracle Noodle), for which I managed an email database of 70,000 subscribers. I created autoresponders, campaigns, and wrote blog posts as well as product page descriptions and video scripts.

Since then, I have been a freelance copywriter, mostly focusing on SEO blog posts (using WordPress plugins and research tools such as SEMRush.com), product page descriptions (making them FDA compliant for supplement clients), press releases, and top-of-funnel/landing page copy. I have focused in the natural products niche, however, I also have experience with copywriting for a diverse range of industries, including insurance, wineries, real estate, and others.

Content Types
Article, Blog Post, Whitepaper, Ebook, Website Copy, Interview, Product Description, Press Release, Ad/Promotional Copy, Email Newsletter, Script, Landing Page
More Information
Towson University, Bachelor of Arts
Encinitas, CA, USA|English

Published Content

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Keto Beginner's Guide_BoKU.pdf

A mini ebook guide for newcomers to the ketogenic diet, written for a natural superfood family-owned ecommerce.

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Website Copy
Why Boku.png

The "Why" statement for brands is one of the most important pieces of web real estate. With the exception of product reviews, many potential customers unfamiliar with a brand's ethos will take a cursory look at this copy and make a quick decision of whether or not to proceed with a purchase. Small amount of copy, huge importance.

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Email Newsletter
Valentines Day Email Blast.pdf

Valentine's Day 2020 email blast for a Superfood nutrition company, offering gift-giving ideas with client's product offerings.

February 9th, 2020
Blog Post
The Impossible Whopper: Is a Healthy Fast-Food Vegan Burger Really Possible?

Miracle Noodle is the leading brand of low carb pasta and rice. This article is about a popular plant-based fast-food burger.

Holiday weight gain isn't inevitable if you start thinking about it now

Winning the battle of the bulge during the holidays.

October 18th, 2016
How to build muscle without weights

Fitness article for the high-traffic website, Mother Nature Network.

June 6th, 2017
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Landing Page
Instant Meal Kits Landing Page.jpg

Landing page promotion for a new product from one of the leading weight loss natural food brands.

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The Adaptogenic Herb, Ashwagandha, In Sports Performance Products

Adaptogenic herbs are becoming increasingly popular for their ability to help with stress of all kinds. This article focused on a less-known application of the herb--sports performance. It was written for a highly-respected natural supplement trade journal.

Product Description
Product Page Description for FDA Compliance

ActiveHerb is one of the leading ecommerce outfits for traditional Chinese medicines. I've written dozens of product pages for the brand, all of which must be in compliance with FDA regulations.

Blog Post
Calorie Counting vs. Intermittent Fasting: Which One Is Better For Weight Loss?

I ghostwrite the blog of a private chef-cum-Green Drink delivery magnate. This one is just one of several posts I've written that discuss the latest, greatest weight-loss eating protocol: intermittent fasting.

July 20th, 2019
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Landing Page
Dr. Berg Landing Page (2).png

Dr. Berg is a chiropractor, who, like Dr. Axe, happens to be a brilliant digital marketer. I had the opportunity to help him with the launch of a new product--Kale Shake--by writing the copy to this landing page.

Blog Post
How 15 Plants Prevent Female Pattern Hair Loss

Though this is a blog, it's actually top-of-funnel, direct response copy for a hair care essential oil blend. To date, it's the company's most successful article for this particular blend.

July 1st, 2019
Blog Post
Low Carb Yogurt on Keto: What Kind Is Best?

I've ghostwritten hundreds of blog posts for AllNaturalideas.com. This one discusses if yogurt is permissible to eat, if you're following a ketogenic diet. The article has generated 65 comments and counting....

July 21st, 2019
Video FAQ Script for MiracleNoodle.com

I wrote the script for a video FAQ (why aren't more companies doing video FAQs?) for the leading low-calorie pasta company, Miracle Noodle.

May 8th, 2014
Landing Page

Landing page for a leading herbal men's sexual performance supplement. I wrote the copy, as well as different versions of it to A/B test.

What is C. difficile?

C. Difficile (or "C Diff") is an infection. Approximately 500,000 Americans a year are infected by C. Diff. This article for Mother Nature Network explains why this condition plagues so many people.

August 13th, 2019
Living Healthy:10 steps to looking younger, losing weight and feeling great!

An ebook I authored focusing on holistic health principles, i.e. nutrition, exercise, supplements, managing stress. Shameless self-promotional plug: it's available for purchase on Amazon. Order Now!

What kind of yoga is right for me?

Choosing which style of yoga--there are several--can be confusing. This article for the Mother Nature Network, clears the fog for newcomers to this ancient discipline.

August 12th, 2019
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