Integrated marketing and communication planning and implementation, brand journalism, corporate social responsibility, corporate identity, content strategy and creation including white papers, case studies, speeches, employee engagement, website copy, print and digital ads and blog posts, social media, event management, CEO communication, investor communication, thought leadership and crisis communication. Knowledge of financial services, biotech, media, market data, disruptive technologies, nonprofits, destination marketing, economic development and government, art and culture, hospitality and tourism industries. Storyteller, writer, strategist, team player, hands-on and focused on results. Individual contributor and builder of lean, fast paced, highly productive teams. Agency and corporate experience.
2019-Current: Spector & Associates – Public Relations, Corporate and Financial Communications Consultant B-to-B public relations strategy, media relations, reputation management, financial communications for established and emerging financial services, FinTech, manufacturing and service providers.
2011-Current: Communications Consulting Practice – Financial, Economic Development, Destination Marketing Global B-to-B and B-to-C communication and thought leadership consulting to corporations, public relations agencies, executives, municipalities, nonprofits, and economic development organizations. Engagement with global and national business and financial audiences, influencers, online and traditional business, financial, trade and consumer media, and targeted industry decision-makers. Clients in New York Tri-State area and Southeast U.S.
2004 – 2010: Bloomberg – Chief Communications Officer Global Communication and Thought Leadership in Financial Services, Disruptive Technologies, News, Data Functional title; no titles at the company. Managed global, U.S., Washington, D.C. and New York company and product communications for this news, subscription data and analytics software provider. Pivoted messaging to focus on brand, workplace, culture, customer service, quality and innovation.
● Frontline press spokesperson through management changes, restructuring of a global television network, product launches, a website redesign, the company's first layoffs, and a class action EEOC lawsuit ● Repositioned global news service, magazine, television and radio network, financial website, book publisher and the Bloomberg Professional® service spanning all financial asset classes ● Partnered with newsroom legal and editorial team on issues of content, accuracy and corrections ● Administered and enforced trademark and corporate identity standards ● Generated product placement in film and television ● Created first company-wide social media policy ● Planned and managed events including the annual White House Correspondents Dinner party
2000 -2002: Tyco International – Senior Vice President, Corporate Relations External, Investor, Crisis and CEO Communication in Security, Smart Buildings and Technology Managed external company and executive communications, branding/corporate identity, media relations, investor communications and corporate image advertising at this diversified manufacturer and service provider.
● Achieved significant positive recognition for company and management team ● Developed messaging to support brands, product lines, acquisitions, corporate strategy, and investor relations goal ● Managed media relations, corporate identity and branding through multiple acquisitions ● Created investor communications including quarterly earnings releases, annual reports, financial media relation ● Managed corporate giving/CSR and philanthropy
PR Agency Experience: Hill and Knowlton, The Dilenschneider Group Education: Bachelor of Arts, Oglethorpe University – Atlanta, Georgia
Article, Blog Post, Whitepaper, Social Copy, Website Copy, Interview, Product Description, Case Study, Press Release, Direct Mail, Email Newsletter, Presentation, Page Layout, Commercial