Justin McKinley

Content Strategist, Developmental Editor, Editor, Photographer, Writer

Editorial chief with success in developing content and talent on a national scale. Passionate, egalitarian leader and manager who drives audience engagement, collaboration, and partnership strategy.

With more than 15 years of experience as an editor for major brands AOL, AT&T, and Yellow Pages, I’ve managed teams of writers and covered content for thousands of local businesses and events, specializing in travel, food, entertainment, and home improvement. I love my career and, above all, the amazing talented people I’ve had the pleasure to collaborate with along the way. I’ve traveled to every state except Alaska (getting there, Alaska), and have a special affinity for Hawaii, the Caribbean, and Europe.

On the marketing side, I’ve overseen national promotional campaigns, created social influencer partnerships, covered major trade shows, and launched editorial franchises. And with my years of focus on local content, I’ve developed a rare, keen perspective for local B2C and B2B marketing. Anyone in need of an objective, shrewd, yet fair assessment of their work… Well, I can lend my laser vision and wealth of market knowledge.

I welcome you to click through my portfolio of more recent work to learn more about each project.
Content Types
Article, Ebook, Guide, Script, Website Copy
More Information
Northwestern Univsersity, BSS
Location|English, Latin

Better Voices, Better Content: Driving Exponential Traffic Growth for ClearVoice


Managing National Influencer Campaigns With Truly Inspiring Stars


1,000,000+ Pageviews Club: A Few of My Favorite Perennial Traffic-Drivers


Wherever I May Roam: My Original Travel Photography


Selections From Covering *Thousands* of Local Businesses and Attractions