Justin Schmid

Copy Editor, Copywriter, Editor, Ghostwriter, Writer

Using words as LEGO bricks since 1997.

My career spans journalism, public relations, nonprofits and sustainability. I'm a constant learner and I thrive on collaboration. As you can see from the tagline, I understand branding and marks just as well as I understand AP style.
Content Types
Infographic Copy, Landing Page, Buyers Guide, Social Copy, Website Copy, Press Release, Blog Post, Email Newsletter, Ad/Promotional Copy
More Information
Arizona State University, Broadcast
Scottsdale, AZ, USA|English

Published Content

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Case Study
Clinical Impact of a Make-A-Wish Experience

Throughout my time with Make-A-Wish, the organization sought scientific validation for the benefits of a wish experience. This study conducted in Israel was the first scientifically validated study that pointed in that direction. I came up with a way to summarize its findings and show the organization how to use the information to market itself.

December 1st, 2016
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Sponsorship Report for Southwest Airlines

Organizations that sponsor nonprofits like to see the impact of their donations. This presentation to Southwest Airlines summarizes how they changed the lives of Make-A-Wish kids.

May 1st, 2017
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Ad/Promotional Copy
Make-A-Wish Ad for People Magazine

This ad had two purposes: to highlight the purpose of Make-A-Wish and to recognize some of its higher-tier sponsors.

December 1st, 2017
Blog Post
Yangzi's Wish Restores His Athletic Future

One of the main issues Make-A-Wish faces is convincing donors and referral sources that its work makes a long-term difference for seriously ill kids. I worked with an excellent interviewer on this piece, which showcases the benefits of a wish experience.

January 30th, 2019
Corporate Video
GameStop and Make-A-Wish
April 28th, 2014
Blog Post
“Amazing Hard Work” Energizes Brandon During SEAL Wish

People make the difference in granting wishes. In this case, it was a Navy SEAL team that stepped forward. The purpose of this blog post was to show how their time transformed a family's life. I spent some time with the wish kid and the SEAL team to create a piece that bristles with authenticity.

June 25th, 2012
Beyond Bikes - Breadwinner Cycles Crafts Culture

I'm a longtime cyclist and an espresso fan ... in short, I was the perfect person to write about a high-end bike frame builder that was opening a coffee house in its factory

November 19th, 2018
Blog Post
Flying Abroad – Giving the Smaller Airports Some Love Too!

I've traveled from Norway to New Zealand, and I'm always looking for a better way to reach my destinations. Here's some advice for flyers like me who love to avoid major hub airports while flying abroad.

April 13th, 2017
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