Using words as LEGO bricks since 1997.
Throughout my time with Make-A-Wish, the organization sought scientific validation for the benefits of a wish experience. This study conducted in Israel was the first scientifically validated study that pointed in that direction. I came up with a way to summarize its findings and show the organization how to use the information to market itself.
Organizations that sponsor nonprofits like to see the impact of their donations. This presentation to Southwest Airlines summarizes how they changed the lives of Make-A-Wish kids.
This ad had two purposes: to highlight the purpose of Make-A-Wish and to recognize some of its higher-tier sponsors.
One of the main issues Make-A-Wish faces is convincing donors and referral sources that its work makes a long-term difference for seriously ill kids. I worked with an excellent interviewer on this piece, which showcases the benefits of a wish experience.
People make the difference in granting wishes. In this case, it was a Navy SEAL team that stepped forward. The purpose of this blog post was to show how their time transformed a family's life. I spent some time with the wish kid and the SEAL team to create a piece that bristles with authenticity.
I'm a longtime cyclist and an espresso fan ... in short, I was the perfect person to write about a high-end bike frame builder that was opening a coffee house in its factory
I've traveled from Norway to New Zealand, and I'm always looking for a better way to reach my destinations. Here's some advice for flyers like me who love to avoid major hub airports while flying abroad.