Justin Schmid

Copy Editor, Copywriter, Editor, Ghostwriter, Writer

Using words as LEGO bricks since 1997.

My career spans journalism, public relations, nonprofits and sustainability. I'm a constant learner and I thrive on collaboration. As you can see from the tagline, I understand branding and marks just as well as I understand AP style.
Categories
Content Types
Infographic Copy, Landing Page, Buyers Guide, Social Copy, Website Copy, Press Release, Blog Post, Email Newsletter, Ad/Promotional Copy
More Information
Arizona State University, Broadcast
Scottsdale, AZ, USA|English
Publications
N/A

Published Content

8
PDF upload
Case Study
Clinical Impact of a Make-A-Wish Experience

Throughout my time with Make-A-Wish, the organization sought scientific validation for the benefits of a wish experience. This study conducted in Israel was the first scientifically validated study that pointed in that direction. I came up with a way to summarize its findings and show the organization how to use the information to market itself.

December 1st, 2016
PDF upload
Presentation
Sponsorship Report for Southwest Airlines

Organizations that sponsor nonprofits like to see the impact of their donations. This presentation to Southwest Airlines summarizes how they changed the lives of Make-A-Wish kids.

May 1st, 2017
PDF upload
Ad/Promotional Copy
Make-A-Wish Ad for People Magazine

This ad had two purposes: to highlight the purpose of Make-A-Wish and to recognize some of its higher-tier sponsors.

December 1st, 2017
wish.org
Blog Post
Yangzi's Wish Restores His Athletic Future

One of the main issues Make-A-Wish faces is convincing donors and referral sources that its work makes a long-term difference for seriously ill kids. I worked with an excellent interviewer on this piece, which showcases the benefits of a wish experience.

January 30th, 2019
youtube.com
Corporate Video
GameStop and Make-A-Wish
April 28th, 2014
wish.org
Blog Post
“Amazing Hard Work” Energizes Brandon During SEAL Wish

People make the difference in granting wishes. In this case, it was a Navy SEAL team that stepped forward. The purpose of this blog post was to show how their time transformed a family's life. I spent some time with the wish kid and the SEAL team to create a piece that bristles with authenticity.

June 25th, 2012
mountainflyermagazine.com
Article
Beyond Bikes - Breadwinner Cycles Crafts Culture

I'm a longtime cyclist and an espresso fan ... in short, I was the perfect person to write about a high-end bike frame builder that was opening a coffee house in its factory

November 19th, 2018
airlinereporter.com
Blog Post
Flying Abroad – Giving the Smaller Airports Some Love Too!

I've traveled from Norway to New Zealand, and I'm always looking for a better way to reach my destinations. Here's some advice for flyers like me who love to avoid major hub airports while flying abroad.

April 13th, 2017
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