KT Hall

Copywriter, Editor, Ghostwriter, Technical Writer, Writer

Writing About Personal Finance, Technology, Marketing and Entrepreneurship Topics

From landing page content and blogs to descriptions and emails, Kassandra is a creative writer who maintains and enhances voice and brand. She creates content in long, medium and short formats for multiple industries. And, she ensures each item has a unique and innovative outcome.

Kassandra's blog content clients include Gosur, Resy, OpenTable, Keller Williams Realty, You Move Me, Chimera Golf Course, Rates.ca, Techno World News, HVAC.com, Furnace Compare and Interest.com. She has written descriptions for Amazon, Indeed, StubHub and Ticketmaster. She has written featured content for Kanetix.ca, Productive Leaders and Vanguard SW.

Kassandra graduated cum laude and has her degree in Bachelor of Science in business management and marketing from Mercy College. Her business experience led to positions at a private hedge fund and an investment bank in New York. She is completing her master's degree in business management and marketing. In her leisure time, Kassandra enjoys exercise, biking, basketball and golf.
Categories
Content Types
Article, Blog Post, Buyers Guide, Candid Photography, Ebook, Guide, Interview, Press Release, Product Description, Presentation, Recipe, Social Copy, Website Copy, Whitepaper, Landing Page, Ad/Promotional Copy
More Information
Mercy College, Bachelors of Science
New York, NY, USA|English
Publications
N/A

Insurance (Home, Auto), Interior Design, Real Estate, HVAC and Remodeling

16
seema.com
Blog Post
Make Your House Shine Naturally with Simple Green Cleaning

I enjoy helping consumers explore natural cleaning solutions for the home and office that are safe, non-toxic and help protect the environment.

March 22nd, 2020
kanetix.ca
Blog Post
Should I Choose a High or Low Auto Insurance Deductible?

I enjoy insurance topics that help readers. Some parts of Canada have extremely high insurance costs. By targeting the pain points and helping Canadians find cheaper insurance I can build brand equity for my client.

August 14th, 2019
ratesupermarket.ca
Blog Post
Which Cities Have Cheap Auto Insurance?

I enjoy writing about insurance-related topics. Including extra information consumers need, like with the excerpt at the end, "Ways to Save on Auto Insurance", helps to make the content informative and shareable.

July 26th, 2019
kanetix.ca
Blog Post
Can Bad Credit Affect Your Auto Insurance Rate?

I enjoy writing about personal finance and credit scores. It helps consumers understand their credit reports, the 3 bureaus and soft and hard inquiries.

September 12th, 2019
hvac.com
Article
Comfortmaker Air Conditioners

I enjoy writing guides and reviews about HVAC equipment. It helps consumers make informed shopping decisions. I usually break up the text with bullet points, bold text and short sentences. Additionally, I like to add definitions to guide the reader with SEER, EER and BTUs.

chimeragolfclub.com
Blog Post
Benefits of Reseeding a Golf Course

I enjoy educating the public on topics like reseeding a golf course. It helps golfers understand reseeding techniques (and they can better plan their vacations!).

January 22nd, 2020
hvac.com
Article
Heil furnaces

I enjoy writing about various aspects of HVAC equipment. Helping consumers stay informed can benefit the brand. I'm able to break up content in reviews and guides with bullet points and short sentences. I can help consumers make informative shopping decisions when looking for a replacement or new HVAC unit.

kanetix.ca
Hilarious Holiday Disasters - Well Bah, Hum Bug!

I love sharing a bit of humor in my writing especially around the holidays. It can increase likes/shares and doesn't come across as pushy sales tactics for insurance products.

November 29th, 2019
ballenvegas.com
Article
Canyon Gate Country Club

I enjoy writing about planned communities. To help potential customers, I research the neighborhoods and surrounding communities. I also focus on the location to ensure I include details homeowners are interested in.

April 2nd, 2019
kanetix.ca
Blog Post
What Can You Do to Protect Your Home from a Natural Disaster?

I enjoy helping homeowners learn about ways to safeguard their property. Extreme weather preparation tips can keep homeowners informed and help insurers reduce the number of claims.

September 23rd, 2019
bhhstxrealty.com
Landing Page
Austin Master Planned Communities

I enjoy writing about real estate all over the United States. To help my clients I research their competitor's sites to ensure I address all questions a potential homebuyer might have. And, to help my clients rank higher in Google searches.

April 2nd, 2019
cleanprostl.com
Blog Post
CleanPro Power Washing & Roof Cleaning

I enjoy writing B2B blogs and articles. For small businesses, it's a chance to promote their services. And, I can optimize the content with keywords to help them rank higher in Google searches.

December 18th, 2018
expressflooring.com
Blog Post
Hardwood Floors 101: Is Oak Wood Flooring the Best in Radiant Heat?

I enjoy writing about interior design, flooring and remodeling projects.

November 13th, 2018
expressflooring.com
Blog Post
Best Carpeting Concept Guide: How to Select a New Carpeting Design

I enjoy writing about ways to save money on remodeling projects and increase a home's value.

November 6th, 2018
expressflooring.com
Blog Post
Everything you need to know about connecting floors & best threshold design ideas

I enjoy helping customers find the best flooring options for remodeling and home improvement projects.

November 1st, 2018
expressflooring.com
Guide
New Flooring A-Z: Your Helpful Guide for Residential Flooring Installation

I enjoy providing various flooring options, DIY tips and pricing to help consumers.

October 5th, 2018

Banking, Finance and Markets

18
loanoriginationplatform.com
Blog Post
Small Business Loans and Indirect Lending Strategies

I enjoy writing B2B thought leadership articles that help businesses explore alternative - and effective lending strategies.

March 16th, 2020
interest.com
Article
The Platinum Card® from American Express Review

I enjoy helping consumers explore various credit card options. As AMEX offers several card advantages, the available reward privileges can offset the annual fee.

January 27th, 2020
interest.com
Article
Brex Corporate Card for E-commerce Review

I enjoy helping startups explore new credit card options. It helps business owners save money and find different card privileges they and their employees can benefit from.

January 27th, 2020
thesimpledollar.com
Blog Post
Interactive Brokers Investing Review

I enjoy educating the public on different types of brokerage firms. It helps consumers decide which companies offer the best trade rates and lowest commissions.

December 2nd, 2019
interest.com
Article
The Essentials of the Southwest Rapid Rewards® Performance Business

I enjoy writing research-related articles on topics like credit card reviews. This helps consumers select the best travel rewards card or best card with other perks.

January 27th, 2020
thriveglobal.com
Blog Post
8 Things High Achievers Have in Common

I love writing about business and finance. As I'm in grad school, there are all kinds of reference points I can tie into my articles. With this one I included business names Indra Nooyi, former PepsiCo. CEO and Jeff Bezos, Amazon's CEO.

January 27th, 2020
financhill.com
Blog Post
CVS Vs. Walgreen’s Stock: Which is Best?

I enjoy writing about current stock trends and market conditions.

November 1st, 2018
insights.97dwest.com
Blog Post
5 Financial Services Consumer Trends in Fin Tech with Serious Impact

I enjoy writing listicles about trends and challenges in the financial sector.

October 22nd, 2018
borocredit.com
Blog Post
5 of the Coolest Budget Conscious College Students

I enjoy writing listicles and writing about savvy college students with style!

October 11th, 2018
wiremedia.net
Blog Post
Improve Nonprofit Marketing with the Right Numbers

I enjoy writing - - and learning about - - how to improve metrics and increase ROI.

October 9th, 2018
offer-in-compromise.com
Guide
The Ultimate Tax Relief Guide: Offer in Compromise Tax Debt Resolution

I enjoy writing about tax tips to help consumers understand how to manage their debts.

August 24th, 2018
offer-in-compromise.com
Blog Post
Do I Need a Lawyer for My Tax Debt Relief or Can I Set It Up Myself?

I enjoy writing tax guides and helpful tips for consumers that need debt advice.

August 23rd, 2018
finance.toolbox.com
Article
AI in Finance: Present Concerns and Future Applications

I enjoy writing about new technologies and the latest digital trends.

July 6th, 2018
productiveleaders.com
Blog Post
Why We’ll See Even More Cryptocurrencies (Like Bitcoin) in 2018

I enjoy writing about cryptocurrency trends and new blockchain technologies.

May 5th, 2018
finance.toolbox.com
Blog Post
Best QuickBooks Finance Tips for New or Novice Business Owners

I enjoy writing about QuickBooks tips and shortcuts to save time.

May 3rd, 2018
merchantcapitalsource.com
Blog Post
Are Cryptocurrencies a Fad or Will They Change Banking As We Know It?

I enjoy writing investment advice and tips on cryptocurrency trends.

January 17th, 2018
dentalsave.com
Blog Post
Ready to Get Your Personal Finances in Order? Here Are the Best Budgeting Apps and Tips for 2018

I enjoy writing about budget and savings tips and sharing new app information.

January 2nd, 2018
crypu.com
Article
In the News: Bitcoin, Cryptocurrencies, and Block Chain Technology

I enjoy helping potential investors learn about blockchains and cryptocurrency trends.

October 2nd, 2017

Dining, Shopping and Travel/Vacations

11
rates.ca
Blog Post
So You Want to Deliver Food?

I enjoy writing about food delivery services (Uber Eats, Door Dash) and insurance. In this article, I educated readers on insurance and the riders needed for food deliveries. I was also able to share data on insurance provided by companies like Uber and Lyft - and why liability insurance is important!

April 25th, 2019
pinoyadventurista.com
Blog Post
Visiting UAE: 9 Things to Know Before You Go

I enjoy helping travelers explore different countries. Blogs like this are fun to research as I can check the content on other sites and also add tips from locals and travel bloggers. It creates a better read that's informative and sharable!

August 9th, 2019
simplethriftyliving.com
Blog Post
5 Frugal Life Hacks For Your Kitchen

I enjoy helping my clients educate consumers on ways to save money. I tried to add a few tips to this blog to make it sharable and increase brand equity for the client.

March 20th, 2019
gosur.com
Article
25 Romantic Hotels in NYC: Carriage Rides, Top Views & Fireplaces

I enjoy writing travel listicles for tourists and including valuable tips other sites don't have (to increase search rankings).

October 30th, 2018
chimeragolfclub.com
Blog Post
Top 3 Golf Courses in Las Vegas with Footgolf

I like writing different types of golf tip articles. This article on foot golf was fun to research as I'm able to help golfers new to the area who might be visiting Las Vegas for work or vacation.

January 22nd, 2020
gosur.com
Blog Post
Films, Flowers, and Fairs: 7 Must-See Spring Festivals in New York

I enjoy writing for travelers that want to explore new cities. And, I like writing for locals looking for entertaining things to do. New York is so much fun in spring. It's like everyone comes out of their stuffy offices to enjoy the warm weather.

April 2nd, 2019
gosur.com
Article
5 Vegan Restaurants in NYC That Will Make You Forget They’re Meatless

I enjoy writing about vegan and vegetarian dining. As a vegetarian, I can share with consumers where to find the best restaurants (and new takes on meatless creations!). I love writing for vegan and vegetarian audiences. While the food selection is healthier, there is some prep work that goes into meal planning. But, the upside is once you get into the habit of keeping healthy ingredients handy, you don't have to think about what you're going to eat. You also don't have to panic if you're dining out with friends and family! I make lots of stews, soups, and salads.And, I check restaurant menus before I travel. I also keep nuts and seeds with me as backup. I can graze when I want and there's always something yummy to enjoy!

November 10th, 2018
gosur.com
Blog Post
Shop Like Scrooge, Live Like a Hipster: Tricks to Save Big in NYC

I enjoy giving shopping and savings tips and helping travelers explore new locations.

November 8th, 2018
chimeragolfclub.com
Blog Post
10 Ways to Get Around Las Vegas

I enjoy helping golfers explore new areas like Las Vegas. I can include all kinds of helpful tips on getting around. While it might take a little longer to research these, they're more informative and packed with information novice and pro golfers can use as they plan their vacation. At the end I tie in the Hole in One Contest which is also included in the intro.

January 22nd, 2020
gosur.com
Blog Post
Brookfield Place NYC – Battery Park City: Best Shops, Food, and Events

I enjoy helping tourists learn about new locations to visit (and I like including lots of tips to help them shop!).

September 18th, 2018
gosur.com
Blog Post
Best Kosher Restaurants in NYC

I enjoy writing about the restaurant industry, wine pairings and restaurants featuring fresh ingredients.

July 2nd, 2018

New Technologies, IT and Apps

15
smallbiztechnology.com
Article
How Much Does it Cost to Create an App?

I enjoy writing about mobile app topics. These articles are fun to research because the price variances are so broad with app builds. However, a few sites have calculators to simplify what can be a complex process.

July 26th, 2019
tourism-review.com
Blog Post
5 WAYS HACKERS ARE TARGETING VACATIONERS AND WHAT YOU CAN DO ABOUT IT

I enjoy writing articles on traveler safety and VPNs. I wrote extensively for Kanetix.ca and Rates.ca on insurance topics. It's alarming the number of risks consumers take when traveling and using public wifi. Hence, alerting them to security breaches can raise awareness and increase travel confidence that leads to better brand equity for the site I'm writing for.

July 12th, 2019
sguru.org
Article
Do You Really Know How Much You App Development Project Will Cost

I enjoy writing about mobile apps and various ways to anticipate app build costs. With helpful app build calculators and budget tips, designers and entrepreneurs can save a lot of time and money. Hence, the tips make the content more informative AND sharable. One concern with ghostwriting is changes a client won't make after an assignment's completion, i.e., the grammatical error in the title (which reduces credibility).

July 26th, 2019
smbceo.com
Blog Post
7 Ways To Future-Proof Your Small Business

I enjoy writing about tech topics and tips for small businesses. I used to write a lot about supply chains and VoIP. Hence, researching how to leverage logistics and communications gives me further insight that I can include in articles like these (and all my research on AI, machine learning and blockchains!).

August 5th, 2019
digitalconqurer.com
Blog Post
7 Industries VR is Set to Revolutionize

I LOVE writing about tech, gaming, AR, VR and MR. There are so many tech trends that it's helpful to immerse yourself in these articles and videos. I also get to make the articles fun with tech or trendy references. And, I can add stats or quotes that substantiate the articles (thanks to Gartner and McKinsey!).

September 6th, 2019
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