I'm a creative content specialist equipped with the best SEO, CRO, and UX methodologies used to increase traffic and build brand awareness. My master's degree helped accelerate my development as an expert copywriter/editor into a Jack-of-all-Trades at a high-volume agency. Over the past five years, I've established a proven track record of successfully strategizing, executing, and managing successful content marketing campaigns for B2B/B2C clients across every niche industry. I have hands-on experience using industry tools such as Google Analytics, SEMrush, and Hot Jar to measure KPIs, track user engagement, and monitor content performance over CMS platforms. My talents shine exceptionally well when weaving words informed by data analysis, resulting in killer content that both ranks and converts. From creating editorial calendars and conducting keyword research, to implementing link-building initiatives and optimizing HTML5/CSS+ structure, there's no project too small nor detail overlooked within my scope of work.