Kaitlin Morrison

Copywriter, Ghostwriter, Writer

Tech-focused B2B marketing copywriter--case studies, white papers, articles, blog posts

I'm a Seattle-area freelance writer specializing in tech articles, blog posts, and marketing copy. Generally, I write for audiences of B2B software buyers. Increasingly, though, I'm also writing articles for developers and more tech-savvy audiences to read.

As a software and technology geek, I can usually muscle through a tutorial to learn a new platform or make minor changes to the code on my website. I'm not a developer myself, but I love pretending to be one (through the magic of ghostwriting, of course).

Please note--some content in my portfolio is ghostwritten.

I have other samples that are more difficult to display here. Email copywriting work, books and ebooks, etc. If you'd like to see other samples, let me know.
Categories
Content Types
Ad/Promotional Copy, Blog Post, Article, Case Study, Ebook, Press Release, Product Description, Whitepaper, Website Copy
More Information
Eastern Washington University, BA in Political Science
Location|Languages
Publications
N/A

Data Analytics

1
parkar.consulting
Article
Enterprise Data Analytics: Making data driven decisions

Ghostwritten piece on data analytics for an engineering consulting firm.

November, 26 2018

CX, UX, UI, and PX

4
themeisle.com
Article
Gutenberg for Newbies: How to Handle the Upcoming WordPress 5.0 Update

Ghostwritten placed article for a managed hosting provider for WordPress sites.

October, 18 2018
salsify.com
Article
What Suppliers Need To Know About A+ Content on Amazon

Ghostwritten post about Amazon A+ content and how ecommerce retailers can take advantage of it to boost their online sales.

October, 24 2018
lightico.com
Article
Is Omnichannel Failing Your Customers & Business?

Ghostwritten piece on omnichannel service and customer experience for an insuretech company.

September, 17 2018
languagenetworkusa.com
Blog Post
Language Access Plans (LAP) and City Governments

Blog post about language access plans (LAPs) and city governments for a language translation service.

September, 26 2018

For SaaS Brands

6
siliconrepublic.com
Article
How to actively protect your website from cyberattacks

Ghostwritten placed article for a managed hosting company.

October, 22 2018
content.doubledutch.me
Why Segment Your Registrant and Attendee Lists?
sitepronews.com
Article
Gutenberg for Developers: How the Upcoming WordPress 5.0 Update Will Affect You

Ghostwritten developer-focused article for a online publication about new changes to the WordPress platform.

October, 3 2018
topia.com
6 (Non-Global Mobility) Things to Use Spreadsheets For

Please note: this is ghostwritten and doesn't carry my byline.

April, 10 2018
topia.com
Blog Post
6 Reasons You Need Global Mobility Management Technology Today

Please note: this is ghostwritten content and doesn't carry my byline.

April, 12 2018
chiroeco.com
Article
Clearinghouse & Chiropractic Data Resource Center

Case Studies and Whitepapers

3
PDF upload
Whitepaper
Rehabilitating the Sales Experience to Drive Revenue Growth for Healthcare Manufacturers: A Whitepaper

Whitepaper for a sales automation SaaS company.

April, 10 2018
PDF upload
Case Study
When Trash Misses the Bin: A Case Study

A case study for a security and surveillance hardware company.

June, 20 2018
PDF upload
Case Study
Managing Mobility in a Fast Paced Environment: A Case Study

Case study for an enterprise software company in the HR and global mobility space.

July, 6 2018

Telecom

2
vanillasoft.com
Sales Automation Rocks…Don’t Forget to Personalize the Sales Experience

Note, this was ghostwritten and doesn't carry my name.

November, 3 2017
marchex.com
How to leverage call extension data to optimize your marketing campaigns
December, 6 2017

Marketing

4
info.thespotonagency.com
Article
4 Dangerous Marketing Persona Misconceptions That B2B Companies Believe

Please note: this is ghostwritten and doesn't have my byline. Carries someone else's name.

September, 20 2017
blog.woobox.com
Article
How to Create an Electrifying Black Friday Sweepstakes
October, 30 2017
blog.woobox.com
Article
How to Develop Great Contest Personas
October, 13 2017
blog.woobox.com
Create Eye-catching Contests Using The Science of Positive Habits
February, 21 2018

HIT and Healthcare MGMT

11
chiroeco.com
Blockchain for medical records: The future is here
November, 9 2018
chiroeco.com
Article
What’s crucial about the Medicare Access and CHIP Reauthorization Act of 2015
June, 2 2016
fiercehealthcare.com
Article
ACP: Retail clinics aren't a replacement for primary care
October, 19 2015
fiercehealthcare.com
Article
No panacea for physician burnout, but there are ways to help
October, 23 2015
fiercehealthcare.com
Article
4 ways to foster employee-patient bonds
October, 22 2015
chiroeco.com
How to prioritize the safety of your patients' medical data
September, 24 2018
chiroeco.com
The 4 biggest trends in healthcare in 2018 and how it impacts your practice
April, 2 2018
chiroeco.com
What lies beneath: The hidden side of compliance obligations
April, 2 2018
chiroeco.com
Creating an ironclad compliance program for your practice
February, 22 2018
chiroeco.com
The science of patient retention: The 3 rules you need to follow
February, 12 2018
chiroeco.com
Blog Post
5 ways your patients will thank you for using a practice management system
March, 16 2018

Small Business

5
chiroeco.com
Are you providing effective customer service?
November, 7 2018
smartservice.com
Blog Post
Offseason Tips for Pool and Spa Service Companies

Blog post for a software company serving small businesses in the HVAC industry.

October, 29 2018
PDF upload
Ad/Promotional Copy
NAWBO SBA__2ndEmail__Morrison October 2017.pdf

2nd promo email in a series for a supplier diversity event held in the Bay Area in November 2017.

chiroeco.com
Inbound vs. outbound marketing: What’s the difference?
March, 12 2018
chiroeco.com
Simple ways to prevent credit card fraud and why it matters to your business
March, 27 2018

Cybersecurity

1
info.datacomm.com
Article
Mobile App Security: How To Protect Your Network

Ghostwritten article for DataComm--audience of IT professionals in the banking and finance industry.

September, 20 2018

Retail Banking and Finance

4
slideshare.net
Article
Automotive Indirect Lending and Local Branches: CU of America's Experience
July, 4 2017
investopedia.com
Article
How do modern corporations deal with agency problems?
January, 24 2018
creditunionbusiness.com
Article
Suncoast: Growing Strong Branches Organically
July, 18 2016
creditunionbusiness.com
Article
Lessons from SPIRE: A Depression-Era Credit Union Looks to the Future
January, 20 2016

Other Samples

89
chiroeco.com
Don't fail victim: How to spot an email phishing attack
October, 17 2018
chiroeco.com
Compliant coding: How to face one of your biggest challenges
October, 26 2018
ravemobilesafety.com
Blog Post
Four Books About Improving Internal Communications During A Crisis

Ghostwritten blog post with a list of books about crisis communications and disaster communications in a corporate context. For a security and communications app company.

August, 14 2018
chiroeco.com
3 ways healthcare data is unique but difficult to measure
July, 26 2018
chiroeco.com
7 stubborn myths of chiropractic business success
August, 20 2018
chiroeco.com
Donating your medical records to research: What you need to know
September, 10 2018
chiroeco.com
Opening a new practice? Here is when to invest in EHR
September, 27 2018
chiroeco.com
5 ways to make your office more attractive to millennials
October, 3 2018
chiroeco.com
5 ways to create better money habits
October, 11 2018
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