Kaitlin Morrison

Copy Writer, Ghostwriter, Writer

Tech-focused B2B marketing copywriter--case studies, white papers, articles, blog posts

I'm a Seattle-area freelance writer specializing in tech marketing copy for educated layperson personas such as marketing managers and sales directors at mid-size and small companies.

Please note--some content in my portfolio is ghostwritten.

I have other samples that are more difficult to display here. Email copywriting work, books and ebooks, etc. If you'd like to see other samples, let me know.
Categories
Content Types
Ad/Promotional Copy, Blog Post, Article, Case Study, Ebook, Press Release, Product Description, Whitepaper, Website Copy
More Information
Eastern Washington University, BA in Political Science
Location|Languages
Publications

Case Studies and Whitepapers

3
Rehabilitating the Sales Experience to Drive Revenue Growth for Healthcare Manufacturers: A Whitepaper
PDF upload
Whitepaper
Rehabilitating the Sales Experience to Drive Revenue Growth for Healthcare Manufacturers: A Whitepaper

Whitepaper for a sales automation SaaS company.

April, 10 2018
When Trash Misses the Bin: A Case Study
PDF upload
Case Study
When Trash Misses the Bin: A Case Study

A case study for a security and surveillance hardware company.

June, 20 2018
Managing Mobility in a Fast Paced Environment: A Case Study
PDF upload
Case Study
Managing Mobility in a Fast Paced Environment: A Case Study

Case study for an enterprise software company in the HR and global mobility space.

July, 6 2018

Telecom

2
Sales Automation Rocks…Don’t Forget to Personalize the Sales Experience
vanillasoft.com
Sales Automation Rocks…Don’t Forget to Personalize the Sales Experience

Note, this was ghostwritten and doesn't carry my name.

November, 3 2017
How to leverage call extension data to optimize your marketing campaigns
marchex.com
How to leverage call extension data to optimize your marketing campaigns
December, 6 2017

Marketing Automation

4
4 Dangerous Marketing Persona Misconceptions That B2B Companies Believe
info.thespotonagency.comArticle
4 Dangerous Marketing Persona Misconceptions That B2B Companies Believe

Please note: this is ghostwritten and doesn't have my byline. Carries someone else's name.

September, 20 2017
How to Create an Electrifying Black Friday Sweepstakes
blog.woobox.comArticle
How to Create an Electrifying Black Friday Sweepstakes
October, 30 2017
How to Develop Great Contest Personas
blog.woobox.comArticle
How to Develop Great Contest Personas
October, 13 2017
Create Eye-catching Contests Using The Science of Positive Habits
blog.woobox.com
Create Eye-catching Contests Using The Science of Positive Habits
February, 21 2018

HIT and Healthcare MGMT

6
The 4 biggest trends in healthcare in 2018 and how it impacts your practice
chiroeco.com
The 4 biggest trends in healthcare in 2018 and how it impacts your practice
April, 2 2018
What lies beneath: The hidden side of compliance obligations
chiroeco.com
What lies beneath: The hidden side of compliance obligations
April, 2 2018
At-Home Fetal Heartbeat Monitors: Heartfelt or Harmful?
glacialridge.orgArticle
At-Home Fetal Heartbeat Monitors: Heartfelt or Harmful?
September, 7 2017
Creating an ironclad compliance program for your practice
chiroeco.com
Creating an ironclad compliance program for your practice
February, 22 2018
The science of patient retention: The 3 rules you need to follow
chiroeco.com
The science of patient retention: The 3 rules you need to follow
February, 12 2018
5 ways your patients will thank you for using a practice management system
chiroeco.comBlog Post
5 ways your patients will thank you for using a practice management system
March, 16 2018

SaaS

3
6 (Non-Global Mobility) Things to Use Spreadsheets For
topia.com
6 (Non-Global Mobility) Things to Use Spreadsheets For

Please note: this is ghostwritten and doesn't carry my byline.

April, 10 2018
6 Reasons You Need Global Mobility Management Technology Today
topia.comBlog Post
6 Reasons You Need Global Mobility Management Technology Today

Please note: this is ghostwritten content and doesn't carry my byline.

April, 12 2018
Clearinghouse & Chiropractic Data Resource Center
chiroeco.comArticle
Clearinghouse & Chiropractic Data Resource Center

Small Business

3
NAWBO SBA__2ndEmail__Morrison October 2017.pdf
PDF upload
Ad/Promotional Copy
NAWBO SBA__2ndEmail__Morrison October 2017.pdf

2nd promo email in a series for a supplier diversity event held in the Bay Area in November 2017.

Inbound vs. outbound marketing: What’s the difference?
chiroeco.com
Inbound vs. outbound marketing: What’s the difference?
March, 12 2018
Simple ways to prevent credit card fraud and why it matters to your business
chiroeco.com
Simple ways to prevent credit card fraud and why it matters to your business
March, 27 2018

Other Samples

88
In the age of social media, should you bother with an email newsletter?
chiroeco.com
In the age of social media, should you bother with an email newsletter?
June, 5 2018
How to effectively prepare your practice for natural disasters
chiroeco.com
How to effectively prepare your practice for natural disasters
April, 27 2018
Checklists are more than just for to-do lists
chiroeco.com
Checklists are more than just for to-do lists
April, 23 2018
Prepare your chiropractic practice for the voice search revolution
chiroeco.com
Prepare your chiropractic practice for the voice search revolution
May, 3 2018
7 tips for creating amazing email subject lines
chiroeco.com
7 tips for creating amazing email subject lines
May, 2 2018
The single most important to keep in mind when budgeting
chiroeco.com
The single most important to keep in mind when budgeting
July, 10 2018
Novation
northwestaerospacenews.comArticle
Novation

Conducted interviews with Novation and wrote this piece for the first issue of Northwest Aerospace News.

Understanding EMV chip terminals and if it’s right for your practice
chiroeco.com
Understanding EMV chip terminals and if it’s right for your practice
January, 16 2018
The secret to building a retention-based practice
chiroeco.com
The secret to building a retention-based practice
February, 28 2018
Creating a wellness program that patients actually follow
chiroeco.comArticle
Creating a wellness program that patients actually follow
December, 11 2017
Making the switch from one EHR to another
chiroeco.comArticle
Making the switch from one EHR to another
November, 30 2017
Raw Dog Food: A Quick, Everything-You-Need Guide
simplewag.comArticle
Raw Dog Food: A Quick, Everything-You-Need Guide
February, 1 2018
Writing Sites That Pay $30 to $50: 21 Niche Markets for Freelancers
makealivingwriting.comArticle
Writing Sites That Pay $30 to $50: 21 Niche Markets for Freelancers
3 Helpful Resources for New Social Media Contests
blog.woobox.comArticle
3 Helpful Resources for New Social Media Contests
September, 19 2017
Understanding health data from wearables. What your patients need to know
chiroeco.comArticle
Understanding health data from wearables. What your patients need to know
August, 25 2017
Your computer system may not be able to handle your PM software
chiroeco.comArticle
Your computer system may not be able to handle your PM software
August, 24 2017
Posture-Improving Exercises for Physical Therapy Patients
alterg.comArticle
Posture-Improving Exercises for Physical Therapy Patients
August, 22 2017
Your love of paper could be the downfall of your practice
chiroeco.comArticle
Your love of paper could be the downfall of your practice
August, 21 2017
13 common mistakes when choosing an EHR system
chiroeco.comArticle
13 common mistakes when choosing an EHR system
August, 17 2017
How to Provide Nonjudgmental Holistic Care
degree.astate.eduArticle
How to Provide Nonjudgmental Holistic Care
August, 17 2017
What Is ACEN Accreditation?
nursingonline.nsuok.eduArticle
What Is ACEN Accreditation?
August, 16 2017
Do Any Nursing Jobs Require a BSN?
nursingonline.nsuok.eduArticle
Do Any Nursing Jobs Require a BSN?
August, 16 2017
Can’t Sleep It Off? Try a Sleep Study
glacialridge.orgArticle
Can’t Sleep It Off? Try a Sleep Study
August, 14 2017
What Is an RN to BSN Program?
online.uah.eduArticle
What Is an RN to BSN Program?
August, 14 2017
How Fast Is an Online RN to BSN Program?
online.uah.eduArticle
How Fast Is an Online RN to BSN Program?
August, 14 2017
Affordable Online RN to BSN Program for Oklahomans
nursingonline.nsuok.eduArticle
Affordable Online RN to BSN Program for Oklahomans
August, 10 2017
What to look for in an EHR system to grow your practice
chiroeco.comArticle
What to look for in an EHR system to grow your practice
August, 9 2017
What Is an RN to BSN Program?
nursingonline.nsuok.eduArticle
What Is an RN to BSN Program?
August, 7 2017
Why Earn a BSN?
nursingonline.nsuok.eduArticle
Why Earn a BSN?
August, 7 2017
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