Kaitlin Morrison

Copywriter, Ghostwriter, Writer

B2B SaaS, Cloud, Data, HIT and VoIP Writer| Whitepapers, Thought Leadership, Placed Articles, Long Form

My focus is long-form content and thought leadership. It's designed to drive sales and build long-term revenue growth by connecting with B2B customers. Let's look together at how we can use content marketing to reach your goals.

Please note--my schedule is usually very booked, so I have a preference for long-term and larger projects.
Categories
Content Types
Ad/Promotional Copy, Article, Case Study, Ebook, Press Release, Whitepaper, Website Copy, Buyers Guide, Infographic Copy, Guide, Landing Page
More Information
Eastern Washington University, BA in Political Science
Seattle, WA, USA|English
Publications
N/A

Thought Leadership

9
insights.anexinet.com
Guide
How to Plan for Your Workload-Based Cloud Computing Migration Strategy

A detailed guide for a cloud computing brand.

info.datacomm.com
Article
Mobile App Security: How To Protect Your Network

Ghostwritten article for DataComm--audience of IT professionals in the banking and finance industry.

September 20, 2018
sitepronews.com
Article
Gutenberg for Developers: How the Upcoming WordPress 5.0 Update Will Affect You

Ghostwritten developer-focused article for a online publication about new changes to the WordPress platform.

October 3, 2018
siliconrepublic.com
Article
How to actively protect your website from cyberattacks

Ghostwritten placed article for a managed hosting company.

October 22, 2018
parkar.consulting
Article
Enterprise Data Analytics: Making data driven decisions

Ghostwritten piece on data analytics for an engineering consulting firm.

November 26, 2018
techradar.com
Article
How web hosting affects SEO

Ghostwritten piece in TechRadar.

December 10, 2018
techradar.com
Article
How web hosting affects security

A ghostwritten piece on TechRadar about web hosting and security issues.

January 3, 2019
themeisle.com
Article
Gutenberg for Newbies: How to Handle the Upcoming WordPress 5.0 Update

Ghostwritten placed article for a managed hosting provider for WordPress sites.

October 18, 2018
parkar.consulting
Article
Serverless Cloud Computing: current trends, implementation and architectures

A ghostwritten article for a consulting firm based in the Boston area. Talks about getting started in cloud computing and shares some of the benefits from a business perspective (as well as from a technical perspective).

January 18, 2019

For SaaS Brands

9
lightico.com
Article
Is Omnichannel Failing Your Customers & Business?

Ghostwritten piece on omnichannel service and customer experience for an insuretech company.

September 17, 2018
PDF upload
Whitepaper
Rehabilitating the Sales Experience to Drive Revenue Growth for Healthcare Manufacturers: A Whitepaper

Whitepaper for a sales automation SaaS company.

April 10, 2018
vanillasoft.com
Sales Automation Rocks…Don’t Forget to Personalize the Sales Experience

Note, this was ghostwritten and doesn't carry my name.

November 3, 2017
PDF upload
Case Study
Managing Mobility in a Fast Paced Environment: A Case Study

Case study for an enterprise software company in the HR and global mobility space.

July 6, 2018
PDF upload
Case Study
Case study - Joint Marketing - Lenovo - v1.1.pdf

I was the copywriter for this case study. Client: Workspan. Their customer: Lenovo. Enterprise marketing SaaS platform.

content.doubledutch.me
Why Segment Your Registrant and Attendee Lists?
topia.com
6 (Non-Global Mobility) Things to Use Spreadsheets For

Please note: this is ghostwritten and doesn't carry my byline.

April 10, 2018
topia.com
Blog Post
6 Reasons You Need Global Mobility Management Technology Today

Please note: this is ghostwritten content and doesn't carry my byline.

April 12, 2018
chiroeco.com
Article
Clearinghouse & Chiropractic Data Resource Center

For Hardware Companies

1
PDF upload
Case Study
When Trash Misses the Bin: A Case Study

A case study for a security and surveillance hardware company.

June 20, 2018

Marketing

5
salsify.com
Article
What Suppliers Need To Know About A+ Content on Amazon

Ghostwritten post about Amazon A+ content and how ecommerce retailers can take advantage of it to boost their online sales.

October 24, 2018
info.thespotonagency.com
Article
4 Dangerous Marketing Persona Misconceptions That B2B Companies Believe

Please note: this is ghostwritten and doesn't have my byline. Carries someone else's name.

September 20, 2017
blog.woobox.com
Article
How to Create an Electrifying Black Friday Sweepstakes
October 30, 2017
blog.woobox.com
Article
How to Develop Great Contest Personas
October 13, 2017
blog.woobox.com
Create Eye-catching Contests Using The Science of Positive Habits
February 21, 2018

HIT and Healthcare MGMT

17
chiroeco.com
The new state of health care and why it matters to you
January 10, 2019
chiroeco.com
The holiday season is here, market your practice accordingly
December 14, 2018
chiroeco.com
What you need to know about social engineering
December 10, 2018
chiroeco.com
The 8 most common social media mistakes and how to avoid them
January 23, 2019
chiroeco.com
Business goals worth setting in 2019
February 1, 2019
chiroeco.com
How to use LinkedIn for your chiropractic business
January 30, 2019
chiroeco.com
Blockchain for medical records: The future is here
November 9, 2018
chiroeco.com
Article
What’s crucial about the Medicare Access and CHIP Reauthorization Act of 2015
June 2, 2016
fiercehealthcare.com
Article
ACP: Retail clinics aren't a replacement for primary care
October 19, 2015
fiercehealthcare.com
Article
No panacea for physician burnout, but there are ways to help
October 23, 2015
fiercehealthcare.com
Article
4 ways to foster employee-patient bonds
October 22, 2015
chiroeco.com
How to prioritize the safety of your patients' medical data
September 24, 2018
chiroeco.com
The 4 biggest trends in healthcare in 2018 and how it impacts your practice
April 2, 2018
chiroeco.com
What lies beneath: The hidden side of compliance obligations
April 2, 2018
chiroeco.com
Creating an ironclad compliance program for your practice
February 22, 2018
chiroeco.com
The science of patient retention: The 3 rules you need to follow
February 12, 2018
chiroeco.com
Blog Post
5 ways your patients will thank you for using a practice management system
March 16, 2018

Small Business

8
makealivingwriting.com
Article
LinkedIn ProFinder for Freelancers: Will It Help You Find Clients?

Guide for small businesses on using LinkedIn Profinder

July 18, 2017
marchex.com
How to leverage call extension data to optimize your marketing campaigns
December 6, 2017
chiroeco.com
Article
Common coding errors and how to avoid them

An article, with interviews, about Chiropractic coding and compliance issues for Chiropractic Economics Online.

April 26, 2016
chiroeco.com
Are you providing effective customer service?
November 7, 2018
smartservice.com
Blog Post
Offseason Tips for Pool and Spa Service Companies

Blog post for a software company serving small businesses in the HVAC industry.

October 29, 2018
PDF upload
Ad/Promotional Copy
NAWBO SBA__2ndEmail__Morrison October 2017.pdf

2nd promo email in a series for a supplier diversity event held in the Bay Area in November 2017.

chiroeco.com
Inbound vs. outbound marketing: What’s the difference?
March 12, 2018
chiroeco.com
Simple ways to prevent credit card fraud and why it matters to your business
March 27, 2018

Other Samples

93
languagenetworkusa.com
Blog Post
Language Access Plans (LAP) and City Governments

Blog post about language access plans (LAPs) and city governments for a language translation service.

September 26, 2018
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