Conversion Focused Content & Strategy that Turn Cold Traffic into Recurring Revenue
I’m a direct-response/conversion copywriter and digital marketing consultant who pairs time-tested persuasion techniques with cutting edge data to move people to "yes."
What I bring to your projects: - 22 years as a direct-response and digital-marketing copywriter/consultant for over 250 companies in a dozen industries, giving me an in-depth understanding of how to reach very different markets and move them to a sale. - Professional certification by leading organizations in CRO, digital psychology and persuasion, direct-response, SEO and conversion copywriting, digital marketing, customer acquisition, e-commerce marketing, and email marketing. - 2036 articles published in over 80 publications — from local newspapers to international magazines. - Ghostwriter of 2 New York Times and Wall Street Journal best-selling business books.
How I can help: As a conversion copywriter, I have a deep passion for crafting words and strategies that engage readers and move them to action. In my humble opinion, UX-driven conversion copywriting is absolutely essential for anyone who wants to see results from their marketing and sales efforts.
And that's where I come in. My mission is to help businesses win more customers from their marketing efforts -- without increasing their marketing budgets -- by delivering more of what their markets need to say "yes." The more conversions you get from your marketing funnels, the lower your ad spend. It's as simple as that.
When you have compelling emails, landing pages, ads, blog articles, video scripts, and all the other pieces of content that matter, great things happen. Conversion rates go up. More leads come in. Clients and customers beat a path to your door.
So, if you're ready to up your copywriting game, let's chat. I'm here to walk your prospects every step of the way to the sale... and beyond.