Michele Lashley brings a unique skill set to the creative process. In addition to having worked as a marketing communications and content development professional for more than 20 years, she also has a legal background that allows her to inject a distinctive combination of creativity and analytical thinking into any project she works on. Michele has worked on both the client and agency side of the creative business, so she understands the needs and perspectives of both.
Being the serial entrepreneur that she is, Michele has always sought ways beyond the traditional 9-5 position to work with organizations of all sizes regarding their marketing communication needs. Creativity combined with an ability to quickly synthesize complicated information into effective marketing messages gives her a unique edge when it comes to developing marketing communications materials, strategies and training programs for extremely complex sectors—including the healthcare, biopharmaceutical, manufacturing, high-tech, education, travel, banking, real estate and legal industries.
Michele's educational background includes a B.A. in journalism/mass communications, an M.A. in journalism (with an emphasis on advertising), and a J.D. (law degree). In addition to her work as a freelance copywriter and communications strategist, she also serves as an assistant professor at the university level, teaching courses such as Copywriting, Corporate Publishing, Strategic Campaigns, Writing for Visual Media, Visual Communication, Strategic Writing, Public Relations & Civic Responsibility, Professional Speaking & Rhetoric, Media Writing, and Principles of Advertising.
Michele is absolutely committed to providing her clients with creative and strategic solutions that connect with target audiences, that stand out in a very noisy marketplace, and that WORK.
Blog Post, Whitepaper, Website Copy, Case Study, Buyers Guide, Ad/Promotional Copy, Direct Mail, Email Newsletter, Presentation, Corporate Video, Explainer Video, Landing Page, Checklist
Elon College (Now Elon University), B.A.
The University of North Carolina at Chapel Hill, M.A.
N.C. Central University School of Law, JD