Effective content is part psychology, part alchemy
This is an aspirational campaign based on research that showed Florida Tech's online students were motivated more by personal fulfillment than by career advancement. While I wrote the copy for the page, I also came up with the 'What's Your Why?' campaign concept and provided design direction.
One of the challenges in marketing software development kits (SDKs) to application developers is that there are numerous potential use cases, yet the product can be difficult to show by itself. We used case studies to help prospects get a sense of how customers were integrating our products and what the resulting benefits were. For this project, I coordinated and conducted the customer interviews, wrote the copy, and influenced the final layout and design.