Kara Parlin

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Writer, Writer Manager

Effective content is part psychology, part alchemy

If you can put words on it, I can write for it. With nearly 20 years of experience writing for varied audiences and media, I have created marketing campaigns, print articles, blog posts, rack cards, brochures, emails, postcards, landing pages, instructional copy, pay-per-click campaigns, packaged goods, trade show booths, and more.

Categories
Content Types
Ad/Promotional Copy, Article, Blog Post, Buyers Guide, Case Study, Checklist, Direct Mail, Ebook, Guide, Infographic Copy, Interview, Landing Page, Press Release, Product Description, Social Copy, Website Copy, Whitepaper
More Information
Boston University, B.S., Journalism
Tampa, FL|Languages
Publications
N/A

Published Content

18
pointcentral.com
Home Automation 101: Everything You Need to Know
February, 5 2018
pointcentral.com
How to Make Your Home More Energy Efficient and Save Money
February, 16 2018
PDF upload
Ad/Promotional Copy
New England College Brochure
Image upload
Landing Page
Florida Tech BA in Aviation Mgmt.
Image upload
Landing Page
Benefits of Automating Business Processes
youtube.com
Script
Fire Dome Video Script
May, 2 2011
PDF upload
Article
Develop Talent With E-Learning
PDF upload
Product Description
Cervalis Data Sheet
PDF upload
Article
Collaboration Tools Increase Reach
floridatechonline.com
Landing Page
To become a role model

This is an aspirational campaign based on research that showed Florida Tech's online students were motivated more by personal fulfillment than by career advancement. While I wrote the copy for the page, I also came up with the 'What's Your Why?' campaign concept and provided design direction.

February, 8 2013
PDF upload
Case Study
Accusoft_CaseStudy_GreewayHealth.pdf

One of the challenges in marketing software development kits (SDKs) to application developers is that there are numerous potential use cases, yet the product can be difficult to show by itself. We used case studies to help prospects get a sense of how customers were integrating our products and what the resulting benefits were. For this project, I coordinated and conducted the customer interviews, wrote the copy, and influenced the final layout and design.

lkrsocialmedia.com
Blog Post
7 Habits That Boost Your Content Credibility
October, 17 2013
kparlin.com
Blog Post
How One Poor Banking Experience Exposed Critical Process Failures
June, 2 2017
ontask.io
Blog Post
Document Inferno: The 9 Circles of Email Routing Hell
greenfoods.com
Blog Post
5 Powerful Benefits of Moringa Seeds
June, 18 2018
pointcentral.com
Blog Post
Top 10 Smart Home Trends for 2018
July, 21 2018
pointcentral.com
Blog Post
Smart Home Solutions: How to Automate Your Home
July, 28 2018
pointcentral.com
Blog Post
7 Helpful Property Management Tools
August, 17 2018
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