I’m a dynamic, highly motivated, results-driven hands-on leader. My diverse background enables me to wear many hats and walk a mile in many shoes. Giving me the ability to see things others may not, anticipate obstacles, and devise plans for success. I’m not afraid to ask the tough questions, which allows me to be proactive vs. reactive. Seeing each project from both a Macro and Micro perspective.
Professional Background
Over the last 18+ years I’ve a leader in the Marketing and Retail industry. Covering industries ranging from the Healthcare to Consumer Electronic Products; from Mortgage Lending to Consumer Beverage Products. I’ve been successful implementing program in direct response, social media, marketing communications, product launches, trade show execution, events and promotions, as well as retail management.
Core Competencies
Social Media: Increased followers by 50% within 45 days. Content creation, SM planning and analysis, increase social media footprint with organic followers (post, follow and respond on varies channels), collect and review metrics and adjust accordingly. Marketing Strategic Planning: Digital and Print integration, Market analysis including; SEO, CRM, CPP & CPC. Identifying a mission; analyzing the situation; setting objectives; developing a marketing strategy; and planning for evaluation.
Marketing Communications: Content management, website development, digital presence management, direct mail packages, brochures, postcard, print ads, radio scripts, TV scripts and communication collateral. Responsible for producing quarterly competitive creative analysis.
Direct Mail: Responsible for mailing 5.5 MM to 6 MM monthly; producing 72,000 acquisition leads per year or 6,000 leads per month. Lowered CPMs from $0.42 to $0.342.
Brand Management: Develop strategic branding campaigns, new product development, trade show director, create strategic marketing programs that integrate both direct response and branding principals, developed grassroots local marketing programs to increase client brand community awareness.
Leadership: Managed up 2 Districts (15+ stores) at a time Managed a District of 150+ employees. Brought district to plan 10 out 12 months a year. Brought district from -2% to +13% within 4 months. Increased ADT to $55+ from $40.