Karen Pinto

I am an advertising professional that has spent the last 9 years developing marketing campaigns and writing engaging copy.

I am a passionate copywriter and my responsibilities included ad copy writing, crafting headlines, creating social media content, article and web content writing and overseeing the creative team.

In my job here in India, I was also responsible for directing and creating impactful presentations and pitch decks.

My work experience has equipped me with the following skills :
The promotional perspective produced by almost a decade long career in marketing
Acute copy writing, editing, proof reading and scripting skills honed through engagements with a variety of clients across a spectrum of industries including hospitality. tourism, travel, luxury, entertainment, pharma and consumer goods.
The ability to conduct in-depth market research, competitive analysis, define differentiators, brand positioning and suggested creative routes.
Work with the design team and suggest and execute visually appealing creatives and graphic design.
The ability to multi-task and conceptualise events and activations relevant to the brand.