I am an enthusiastic writer with extensive experience in creating content across diversified industries. Some of the companies I have worked for include Merrill Lynch, Telcordia Technologies, and Walgreens. Building on a corporate career in B2B writing, I pivoted to freelance writing and started my own writing business in 2019, Kate’s Writing Works. My specialty is translating confusing information into easy-to-understand, conversational pieces that educate and build trust. The idea of turning a blank piece of paper into an exciting story that would stimulate people’s thoughts fascinates me. When I start writing, the world disappears, and it is only me and my writing playground. I play with words as other people play with clay. I jot down ideas as they come to my mind, then expand them to create a meaningful storyline. Now comes the fun part molding it all together, I feel excited as I polish the text and make it flow like a beautiful river. I know I was successful if my words make an impression, evoke emotions, or make the reader take action.
For the last few years, I have managed a team of writers responsible for creating New Business Proposals and marketing collateral for various market segments of Walgreens Integrated Sales market. My team worked in partnership with the Clinical and Sales Teams to develop new business proposals, client presentations, white papers, clinical programs’ descriptions, and patient journey overviews. Our work focused on Specialty Pharmacy clinical offerings (Multiple Sclerosis, Cystic Fibrosis, and Cancer programs). My key responsibilities included writing, editing, updating, proofreading, product descriptions, presentations, marketing collateral, Requests for Proposals. I have served as an editor performing quality assurance on all outgoing documents. I have managed the collaboration with the project stakeholders aimed at producing marketing content, consistent with the business brand.
Article, Website Copy, Blog Post