Kate-Madonna Hindes

Copy Editor, Copywriter, Developmental Editor, Editor, Technical Writer, Writer, Managing Editor

Full-Time Content Strategist and Optimist

From Petco to Amex, Miracle-Ear to U.S. Bank, Kate-Madonna has worked with businesses and organizations to transform their marketing copy to elevate awareness and create emotional connections. Published in national magazines, quarterlies, and books, Hindes has established herself as a leader in the marketing and communications world.

With over 15 years of published experience from running regional magazines to leading newsrooms, Kate-Madonna pinpoints often underlooked trends and takes b2b, b2c and internet cat videos… very, very, seriously. Notably, Hindes sits on the board for The Mars Generation and is the owner of GirlMeetsGeek, a boutique content firm in St. Paul.

RECENT PROJECTS (NDA work includes top medical device manufacturers, Fortune 100 pharmaceutical companies and software/hardware.)
• AVEDA: Finalized in December 2018, took the e-learning team through a complete re-write of their business college curriculum, speaker training, and slide presentations.
• Prime Therapeutics: Authored and edited 18 drug guides on various diseases and treatments.
• Miracle-Ear: A long-form contract to rewrite their website, sales funneling and strategy to reach younger customers as well as partnership opportunities for their franchise, along with the launch of their newest line of Genius Technology.
• Verifi: The past three holiday seasons, I've authored whitepapers, CEO counterpoints and releases around the MegaCharge partnership, as it relates to stopping friendly fraud and chargebacks.
• Omnigon: Readying their launch, I've just finished a series of 12 articles and 3 whitepapers for Omnigon, to capture b2b leads on their newest audience engagement platform. NDA work includes top medical device manufacturers, Fortune 100 pharmaceutical companies and software/hardware.

3-SENTENCE CASE STUDIES
• Re-imagining start-up ad spend and public relations: Foreverence needed to thoughtfully approach the cremation market and establish lasting partnerships to guarantee success. Through creative public relations campaigns and on-site marketing, Foreverence garnered the attention of the Associated Press in over 150 different countries and is opening business doors in Japan to meet demand.

• A strategic rebrand to focus on diversity, equity and inclusion: A local non-profit sought out Kate-Madonna to help with a complete rebrand, ensuring a commitment to the board’s new goals and value statements. In three months, the client had a new website with actionable language, and a full marketing plan around its Diversity, Equity and Inclusion Toolkit which launched in 2017 and a white-label buyer for the product within six months.

• A national activation: From over 1,000 miles away: A well-known eco-focused wooden accessories company sought Kate-Madonna out for an activation on the National Mall two weeks before the event. With strong connections to national media and the ability to take a story and make it relevant to any audience, Kate-Madonna was able to gain coverage in The Washington Post, Forbes and The New York Times, (as well as over a dozen other industry publications.)
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Interview, Case Study, Press Release, Direct Mail, Infographic Copy, Email Newsletter, Presentation, Script, Narrative Video, Landing Page, Checklist
More Information
Minneapolis, MN, USA|English
Publications
N/A

Published Content

6
PDF upload
Whitepaper
The Funeral Industry -- Reimagined

Foreverence needed to thoughtfully approach the cremation market and establish lasting partnerships to guarantee success. Through creative public relations campaigns and on-site marketing, Foreverence garnered the attention of the Associated Press in over 150 different countries and is opening business doors in Japan to meet demand.

go.woodchuckusa.com
Press Release
OUR JOURNEY TO WOODCHUCK THE NATIONAL MALL

A national activation: From over 1,000 miles away: A well-known eco-focused wooden accessories company needed a partner for an activation on the National Mall two weeks before the event. With strong connections to national media and the ability to take a story and make it relevant to any audience, coverage included; The Washington Post, Forbes and The New York Times, (as well as over a dozen other industry publications.)

verifi.com
Whitepaper
Verifi processes 200,000+ chargebacks per month for more than 5,500 CNP merchant accounts globally.

The past three holiday seasons, I've authored whitepapers, CEO counterpoints, and releases around the MegaCharge partnership, as it relates to stopping friendly fraud and chargebacks with Verifi.

miracle-ear.com
Website Copy
Discover the Miracle-Ear Difference

Created long-form contract to rewrite the Miracle-Ear website, sales funneling and strategy to reach younger customers as well as partnership opportunities for their franchise, along with the launch of their newest line of Genius Technology.

myprime.com
Prime Therapeutics Hepatitis (C) Condition Guide

Authored and edited 18 drug guides on various diseases and treatments, including this guide on Hepatitis B.

omnigon.com
Whitepaper
OMNIGON: HOME | Digital Strategists, Artists & Technologists

Readying their launch, I've just finished a series of 12 articles and 3 whitepapers for Omnigon, to capture b2b leads on their newest audience engagement platform. NDA work includes top medical device manufacturers, Fortune 100 pharmaceutical companies and software/hardware.

© ClearVoice, Inc.