Content Strategist, Auditor, Writer, and Design Thinker
The Creative Design Content Audit was based on the agency's style guide. This screengrab is of my Excel workbook that includes named ranges, drop-down menus, and wireframes.
This Creative Design Content Comparison screengrab shows my Excel workbook that compares the content's source with migrated content.
This is a slide from a discovery presentation to the OEM that reflects the content audit I created for their insulation product website. I was the Digital Content Strategist for their ad agency at that time.
The client specs for this writing assignment: TITLE: Ecommerce Payment Trends: What’s Next? WORD COUNT: 850 – 1,100 VOICE: Business casual, but aimed at more subject-knowledgeable readers. TARGET MARKET: Mid-market ($10M–$100M), B2B companies, often in manufacturing, healthcare, nonprofits/government, education/publishing, or complex retail. Decision-makers usually involve CMOs, CEOs, and CTOs.
The client specs for this writing assignment: TITLE: How to Balance Information Architecture with SEO. KEYWORD/PHRASE: information architecture. WORD COUNT: 1,000 – 1,200. VOICE: Laid-back, professional, and conversational. TARGET MARKET: Marketing managers, proprietors, and decisions makers at small to mid-sized firms that need to outsource their marketing efforts.
(Ghostwriter) This writing assignment was about scholarships for healthcare administration students. After reading the article, students should be able to understand how to find and apply for scholarships on their own.
(Ghostwriter) The goal of this article was to discuss what is an I-O psychologist, what they do, and where they work. The career and salary outlook, and to define a path to becoming an I-O psychologist.
My abstract acrylic painting and some thoughts about personal growth shared on LinkedIn.
Photos, posts, collections of stuff I like, and links to my recipes on Pinterest.
@Kitoula twitter feed: I've held a few retail jobs to learn about the food I'm passionate about, like CHOCOLATE and COFFEE. I've worked part-time at a luxury shopping mall for Godiva and Sur La Table.
My visit and restaurant review of Iron Works BBQ during the BlogHerFood16 conference in Austin Texas. I'm the post's taste tester, writer and photographer.
This blog post is about a beef stew recipe that I created after a bit of online research, and how I made beef stew for a Sunday dinner.
This video for Facebook was created by the agency team of which I was a part and for The J.M. Smucker Company. Those are my hands and my knife skills! I was the Senior Social Content Contributor and Community Manager for the project. At that time Smucker's called the social good campaign "The Power of Family Meals."
A quick post with a bit of history about my family, food, and how cars factored in.
I've been on both sides of Blogger Outreach campaigns. I am the blogger for this one from Danielle Clinton of The Baddish Group in NYC for Driscoll's berries. I'm the post's cook, writer, and photographer.