Katherine Dallas Hammond

Content Strategist, Ghostwriter, Writer

Content Strategist, Auditor, Writer, and Design Thinker

I love the freelance life and working from home. My writing is clear, the style can be AP, and my commas are Oxford. I am reliable and I meet deadlines. I'm a little bit techy, a little bit nerdy, and a home cook who has worked with professional chefs.

As a content creator, I've blogged about food and created step-by-step recipes with my own photos. On the agency-side, I've managed web and social content for The J.M. Smucker Company.

I also audit and review existing content. As a part of ad agency digital teams, I have completed content audits for some very large corporate websites that include Aon: Risk, Chevrolet, and Owens Corning.

As a ghostwriter, I have written about higher education and scholarships, e-commerce, information architecture, and SEO. I've been schooled in human-centered design and information assurance. If I'm not at my computer or stove, I'm at my easel with a palette of acrylic paints.

I'm new to ClearVoice but very experienced with content. I'd like to work with you. Let's schedule some time to chat.
Categories
Content Types
Article, General Photo, Recipe, Social Copy, Blog Post
More Information
+Acumen, IDEO .org / NovoEd, License 16554ee5028c40 , Human Centered Design
+Acumen, IDEO .org / NovoEd, License 16554ee5028c40 , HCD Prototyping
+Acumen, Ariel / NovoEd, License 21034ee5028c40, Storytelling for Change
Walsh College of Business and Accountancy , Master's degree in Information Management & Communications
Troy, MI, USA|English
Publications
N/A

Content Strategy - Discovery Phase Content Audits

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Image upload
Page Layout
Content Audit

The Creative Design Content Audit was based on the agency's style guide. This screengrab is of my Excel workbook that includes named ranges, drop-down menus, and wireframes.

March 1st, 2019
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Checklist
Content Comparison

This Creative Design Content Comparison screengrab shows my Excel workbook that compares the content's source with migrated content.

February 11th, 2019
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Presentation
Presentation of Content Audit

This is a slide from a discovery presentation to the OEM that reflects the content audit I created for their insulation product website. I was the Digital Content Strategist for their ad agency at that time.

June 20th, 2014

Writing and Ghostwriting

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PDF upload
Article
Ecommerce Payment Trends: What's Next?

The client specs for this writing assignment: TITLE: Ecommerce Payment Trends: What’s Next? WORD COUNT: 850 – 1,100 VOICE: Business casual, but aimed at more subject-knowledgeable readers. TARGET MARKET: Mid-market ($10M–$100M), B2B companies, often in manufacturing, healthcare, nonprofits/government, education/publishing, or complex retail. Decision-makers usually involve CMOs, CEOs, and CTOs.

July 1st, 2019
PDF upload
Article
How to Balance Information Architecture with SEO

The client specs for this writing assignment: TITLE: How to Balance Information Architecture with SEO. KEYWORD/PHRASE: information architecture. WORD COUNT: 1,000 – 1,200. VOICE: Laid-back, professional, and conversational. TARGET MARKET: Marketing managers, proprietors, and decisions makers at small to mid-sized firms that need to outsource their marketing efforts.

June 26th, 2019
PDF upload
Article
Scholarships for Healthcare Administration Students

(Ghostwriter) This writing assignment was about scholarships for healthcare administration students. After reading the article, students should be able to understand how to find and apply for scholarships on their own.

May 15th, 2019
PDF upload
Article
Industrial-Organizational Psychology

(Ghostwriter) The goal of this article was to discuss what is an I-O psychologist, what they do, and where they work. The career and salary outlook, and to define a path to becoming an I-O psychologist.

April 18th, 2019

Family, Food and Fun - Social & Blogging

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linkedin.com
Article
LinkedIn article: "Work in Progress"

My abstract acrylic painting and some thoughts about personal growth shared on LinkedIn.

April 9th, 2019
pinterest.com
Social Copy
@Kitoula on Pinterest

Photos, posts, collections of stuff I like, and links to my recipes on Pinterest.

December 8th, 2018
twitter.com
Social Copy
@Kitoula on Twitter

@Kitoula twitter feed: I've held a few retail jobs to learn about the food I'm passionate about, like CHOCOLATE and COFFEE. I've worked part-time at a luxury shopping mall for Godiva and Sur La Table.

June 4th, 2018
kitoula.com
Blog Post
Iron Works BBQ Austin TX

My visit and restaurant review of Iron Works BBQ during the BlogHerFood16 conference in Austin Texas. I'm the post's taste tester, writer and photographer.

October 14th, 2016
kitoula.com
Recipe
Beef Stew

This blog post is about a beef stew recipe that I created after a bit of online research, and how I made beef stew for a Sunday dinner.

October 18th, 2015
facebook.com
Social Video
Mealtime Movement

This video for Facebook was created by the agency team of which I was a part and for The J.M. Smucker Company. Those are my hands and my knife skills! I was the Senior Social Content Contributor and Community Manager for the project. At that time Smucker's called the social good campaign "The Power of Family Meals."

December 17th, 2013
kitoula.com
Blog Post
Cooking & cars run in my family

A quick post with a bit of history about my family, food, and how cars factored in.

January 19th, 2015
kitoula.com
Recipe
Driscoll’s Raspberry and Blueberry Kale Salad

I've been on both sides of Blogger Outreach campaigns. I am the blogger for this one from Danielle Clinton of The Baddish Group in NYC for Driscoll's berries. I'm the post's cook, writer, and photographer.

June 6th, 2012
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