Kathleen Allardyce

Copywriter, Ghostwriter, Writer, Content Strategist

A writer with marketing, sales, and content marketing skills who writes content that encourages action.

I combine business savvy, marketing and sales skills, content marketing knowledge, and versatile writing skills to create content strategies and content that encourages action. Do you know what you want to communicate but don't have the time or skill to write it down? Do you know your business, but not the most compelling way to present it? Do you want a content marketing strategy, but haven't yet created one?

With an extensive business background, I’ve lived in the trenches, not just written about them. I write about software and technology, marketing and sales, business management, and real estate. Since 2004, a finely-tuned ability to put myself in your prospects' shoes helps me craft strong marketing messages, informational content, and SEO-optimized web copy.

A background in consulting and a Content Marketing Certification from HubSpot, the premier thought leader in inbound marketing, gives me the knowledge and skills to help you create and implement an effective content marketing strategy to help you grow your business.
Categories
Content Types
Article, Blog Post, Case Study, Ebook, Guide, Landing Page, Website Copy, Whitepaper
More Information
Western Michigan University, Bachelor, Business Administration
Atlanta, GA, USA|English
Publications
N/A

Marketing/Sales

4
gettingitwriteinc.com
Blog Post
How to Write SEO Content in 2019 and Beyond

Google has published updated content guidelines to help content marketers evaluate their work. Find out what Google is looking for.

August 7th, 2019
inman.com
Blog Post
What works (and what doesn't) with buyer lead-qualifying techniques

Lead generation tips for real estate agents.

April 20th, 2015
inman.com
Blog Post
Why Real Estate Agents Need a Brand

I wrote this article as an educational piece to help real estate agents understand what a brand really is and why they need one.

November 19th, 2013
inman.com
Blog Post
3 tips for attracting real estate leads

I wrote this post to educate real estate agents and brokers, including tips for attracting real estate leads.

May 29th, 2015

Technology

3
PDF upload
Article
Dynamics 365 CRM.pdf

Cloud-based CRMs like Dynamics 365 CRM can make a big difference in ensuring customer satisfaction.

PDF upload
Article
Enterprise Collaboration Tools.pdf

Every business needs to develop a collaboration culture in today's competitive market. This article discusses ways for a business to get more value from collaboration tools.

PDF upload
Article
Systems Attracting Data Breaches.pdf

Cybersecurity is vital for survival in the business world. Upgrading and patching systems is an important step to avoid data breaches.

Real Estate

4
inman.com
Blog Post
Opinion: Does real estate have an identity crisis?

Based on extensive experience working with real estate agents and brokers, I wrote this opinion piece to discuss a hot topic at the time - whether the real estate industry has an identity crisis.

PDF upload
Website Copy
Real Estate Agent About Page.pdf

As small business owners, real estate agents have the challenge of differentiating themselves from every other agent. The About page on a real estate agent's or broker's website is critical.

terisrealestate.com
Blog Post
What Happens if You Make or Accept an Offer Over List Price?

SEO friendly content designed to prove expertise, improve website ranking, and help attract leads.

February 12th, 2019
PDF upload
Article
Real Estate Consumer Insurance Claims.pdf

Home buyers and sellers have lots of questions. This is an informational article for consumers on managing a home insurance claim.

Business/Management

1
PDF upload
Article
New Reasons to Outsource IT.pdf

Whether or not to outsource is a burning question in many businesses. This piece discusses new reasons to outsource to MSPs.

Certification

1
gettingitwriteinc.com
Graphic
Content Marketing Certification

Kathleen Allardyce earned the Content Marketing Certification from HubSpot, the premier thought leader in the Inbound Marketing space.

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