Kathryn Casna

Life insurance and Medicare are competitive industries that leave marketing professionals like you piles of content projects and little time to complete them.

Help has arrived.

I serve up in-depth, well-researched articles, ebooks, case studies, and other content that leaves the regurgitated, status-quo copy of your competition in the rear-view mirror so you can get back to steering the bus.

LIFE INSURANCE
To buy life insurance, consumers must first contemplate their own demise. Then, they need to sift through policies, riders, companies, products, and rates. I've helped hundreds of consumers do exactly that with well-written educational content that guides readers further down your funnel and closer to purchasing the protect they and their families truly need.

MEDICARE
Consumers are overwhelmed by the complexities and options of Medicare. As someone who is part insurance agent* and part technical writer, I'll to break it all down, simply and with a voice your audience identifies with—all amid legal pitfalls in this highly-regulated industry.

PERSONAL FINANCE
We all need financial products, but people don't buy what they don't understand. I can bridge the gap between the personal an the finance (especially as it relates to insurance) to help your customers discover what you have to offer—and how their lives can improve with your products, now and in the future.

WHAT OTHERS SAY:
"What's best about working with Kathryn [is] her ability to grow as a writer and take direction, edits, comments, and criticism, and then produce subsequent pieces that show she pays attention." Amanda Russell, Brado

“Kathryn’s writing skills have been instrumental in helping to boost my clients’ search engine rankings.” Leslie Ramey, Botify

HOW IT WORKS:
What do you need readers to do? Take your sales call? Follow you on Facebook? Get out and see the world? Whatever the goal, I write copy that inspires action, so let's talk!

*Licensed for life and health insurance in the state of Arizona. NPN# 19358480.