The brain detects patterns in words. Stories are the result of those recognizable patterns. We find meaning in patterns. We use stories to make sense of our world – to share and be understood.
I am a pattern-detector and a storyteller.
Brands that push a signal through the noise understand we want stories that help us validate our problems. We’re looking for information to reward us with perspective and aid us in putting solutions into our worldview.
That’s what I do. I’m a storyteller. I find the “why” and I push it through the noise.
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