I write marketing content for professional service firms. I've written content for companies that sell accounting services, law, consulting , financial services and other professional service providers.
What I bring to your projects
25 years as the operations manager for a radio station. I was responsible for the day-to-day operations of the station. 3 years writing, producing and anchoring the news for both the AM & FM radio stations. 2 years as a television production assistant. My responsibilities included operating camera for for live newscasts, remote broadcasts, and taped public service programs. I also typed the electronic graphics for the weekday evening newscasts, operated the teleprompter and produced some of the promos for the station.
I also have 2 years of experience writing radio commercials, PSA’s and other station announcements. I’ve written commercials for a variety of industries including hospitals, automobile dealerships, restaurants, and more.
Why does this matter to you?
Writing radio commercials provides excellent training for writing emails, landing pages and other lead generation copy. After all, you only have 30 or 60 seconds to get your message across in a radio commercial, you have even less time to persuade prospects to open an email and read it. So, the writing must not only be persuasive but concise.
My radio commercial writing experience demonstrates my ability to find the right words to write lead generation marketing copy that is on target, written well, and works well in your marketing. My Training As A Writer
My radio commercial writing skills proved that I knew how to write persuasive ad copy, but I realized that “writing to sell” requires more than good writing skills and product/market knowledge. That’s why I took the intensive direct response copywriting program given by the American Writers and Artists Institute (AWAI), the industry leader in training copywriters. That means I know how to write marketing materials that are clear, accurate and uniquely persuasive. Why? Because I have a deep understanding of direct response marketing and what motivates a buyer to say yes.
Here’s a snapshot of my qualifications:
Certification: AWAI Verified Copywriter (AWAI) Certification: Secrets of Strategic Copywriting (Steve Slaunwhite) Secrets of Writing High Performance B2B Copy (AWAI) Become a Lead Generation Specialist (AWAI) Email Copywriting For B2B Companies (AWAI) How To Write Online Video Scripts for B2B Companies (AWAI) B2B Websites: (AWAI) Writing Case Studies (AWAI) How To Write White Papers (AWAI)