My superpower is digging into your brand and the people behind it to find the words that make it relatable to the humans who will buy your products and services. I combine storytelling with problem-solving and empathy and I do it with a human voice. Your customers will know that you really understand their wants and needs.
I also understand how words and graphics work together to make your brand sing. It's something I picked up working for 12 years as a graphic designer in consumer and trade magazine publishing.
Oh, and did you know that having a fully developed brand voice gives your employees a voice, too? When your message rings as authentic and true, everyone drinks the Kool-Aid.
Employees who drink what you're serving turn around and tell their friends to get their butts to the party pronto. That's what we call a side benefit. It's a big one.
My writing has helped sell:
➤ horizontal drilling equipment
➤ service trucks
➤ industrial explosives and blasting services
➤ workforce development
➤ safety programs
➤ sustainability education programs
➤ sand and gravel operations
➤ nutrition outreach and food access programs
➤ crushing and screening equipment
➤ floor care products
➤ handcrafted ceramics
➤ luxury yarn
➤ custom jewelry
➤ organic farms
➤ an artisan bakery
➤ hand sanitizer
➤ super-sticky tape
You probably wonder if I have a niche.
My niche is your story.
Storytelling is the tool I use to develop the brand voice that gives your customers a reason to believe and sets you apart from your competition. You know how bland the competition can sound, especially in B2B. You don't want to be a bland brand.
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