I am a senior art director, adept to developing strategic creative solutions for iconic global brands. Whether I am refreshing an existing brand or developing one from scratch, my goal is to create work that will resonate with consumers and stand out in a competitive market. Strategic thinking, passion, ambition and a dash of pragmatism is at the core of everything I do! WHAT I DO Brand Building • Strategic Planning • 360 Activation • Team Building • Project Management Digital Strategy and Design • Packaging • Retail Concepts • Visual Merchandising • Production • Quality Control
WHO I WORKED FOR
RALPH LAUREN FRAGRANCES • AVON • MAYBELLINE • LUXOTTICA • DR. BRANDT • CLINIQUE • MATRIX
RAY BAN • LENS CRAFTERS
ACCOMPLISHMENTS AT A GLANCE
• Cross platform strategies for LensCrafters (in-store and digital).
• Developed monthly global launches, promotions and merchandisingstrategies for Clinique and Ralph Lauren Fragrances.
• New merchandising strategies for Clinique's new in-store concepts.
• Merchandising guidelines and seminars, impacting 2200 Clinique doors.
• Developed and executed Clinique product launches and promotions.
• Launched Avon beComing brand in JCPenney.
• Branded Avon Salon and Spa at Trump Tower in New York City.
• Global packaging and promotional materials for Matrix and Clairol brands.