Kent Koren

Content Strategist, Copywriter, Copy Editor, Ghostwriter, Technical Writer, Writer

Brands are living and breathing things. I supply the heart, soul and schtick.

Kent Koren is an award winning, Brooklyn based copy writer and Creative Director; having led accounts for Canon, Verizon, Chase, Capital One and AT&T. In the real estate category, Kent was given the task of introducing the world to the new Hudson Yards, as well as residential dreamscapes hovering above the skyline. The Related Company asked me to lead my Vayner Media team to launch the social media campaign for the architectural innovation called The Vessel. We regularly maintained all of their social content as well as created various headlines, tags and hash tags for the various openings of residential and commercial building.
Categories
Content Types
Article, Blog Post, Ebook, Social Copy, Website Copy, Interview, Case Study, Ad/Promotional Copy, Video, Direct Mail, Infographic Copy, Guide, Presentation, Animation, Script, Headshot, Corporate Photo, Corporate Video, Explainer Video, Social Video, Commercial, General Video, Documentary
More Information
miami ad school, marketing
New York, IA USA|English
Publications
N/A

Advertising Campaigns - Creative Direction and Writer

6
kentkoren.com
Video
Short Films

I wrote these short films that went to film festivals.

February, 1 2019
kentkoren.com
Ad/Promotional Copy
Capital One Campaigns - Print and Video
vimeo.com
Commercial
POWERING AHEAD WITH JOSH SUNDQUIST

This is one of many influencer spots for Chase Slate card Powering Ahead campaign which I wrote the tagline for and creative directed the campaign as well as helped sell into Chase.

October, 31 2017
kentkoren.com
Canon's Project Imagin8ion
youtu.be
Commercial
JEEP Anthem "What Unites Us"

WHAT UNITES US was the line that became the spirit and essence of the anthem that best embodies the American Jeep driver. Aired during the most watched Presidential Debates in history, which might make this one of the most watched campaigns in history. I wrote the copy and worked in every phase of the concept.

October, 1 2018
Image upload
Ad/Promotional Copy
Taglines

Wrote the tagline for Canon's master rebrand in 2012.

Real Estate

4
vimeo.com
Ad/Promotional Copy
Canon's Project Imagination with Ron Howard

Was one of the architects of the multi award winning campaign called Project Imagination; a user generated campaign that inspired the masses to inspire a Ron Howard film. Not only did sales climb, the campaign took two more iterations and went on to win everything from Cannes Lion Gold to Clios galore.

March, 16 2012
docs.google.com
Ad/Promotional Copy
[Hudson Yards] Social Media Campaign for The Vessel Press Event

This is what the social media content for the new Hudson Yards "the Vessel" looked like on Instagram/Facebook..ultimately generating excitement over new area.

hudsonyardsnewyork.com
Ad/Promotional Copy
Hudson Yards
constructconnect.com
Ad/Promotional Copy
Commercial Construction Projects & Information | ConstructConnect

I worked on generating a campaign for this commercial real estate contracting tool. Materials available upon request.

© ClearVoice, Inc.