Kevin Banet

Copywriter, Ghostwriter

Selling happens when writing eats its Wheaties.

Good marketing copy is the point man in the game of selling.

Yes - the use of images, color, and fonts are important. But it's the words that sell the stuff. Copywriting requires a blend of skills. One must know the mind of the prospect - his or her desires, expectations and pain points.

Blog post writing must educate the reader, and form a bond of trust. Advertising copy must have a compelling offer, a reason to respond right away, and other characteristics.

Are you looking for a skilled wordsmith who understands that advertising is "salesmanship in print"? A native-born US citizen who can work with you during North American work hours?

Have you been frustrated in finding someone who can understand your product, bang out the copy, and push the prospect off the fence?

My sales writing heroes are Dan Kennedy and John Caples, as well as old-timers such as Claude Hopkins and David Ogilvy.

I'm an expert in writing sales letters, landing pages, email campaigns, blog posts for SEO, and designing Facebook ads.

Software that I like to work with are WordPress, Mailchimp, SurveyGizmo, Google forms and docs, LeadPages landing pages, Zapier integration, and Photoshop-like software.

I graduated from St. Joseph's College in Rensselaer, IN, with a bachelor of science degree in psychology, with a minor in English. I've also studied journalism at Northwestern University on the graduate level. I began my career as a newspaper reporter for the Lansing, IL Sun Journal. After that I worked in print preparation, and editing and designing books and magazines, as well as designing websites.

I have worked with more than 75 marketing clients under my company name, TreeFrogClick, Inc., incorporated in Illinois. I've been running my digital marketing and website business full time since 2007.

Contact me and tell me about your situation. Let's find out whether there is a good match between your needs and my marketing skills.
Content Types
Blog Post, Direct Mail, Landing Page, Whitepaper
More Information
St. Joseph's College, BS in Psychology
U.S. Air Force Academy, CO 80840, USA|English

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