Finance & Business Writer| Qualified accountant| Work Experience in Financial Services Industry
I write about cloud accounting software, accounting and tax, running small businesses, as well as money matters like borrowing and investing. I write about them because I have in-depth knowledge from my previous work as an accountant in the financial services industry. My former employers include KPMG, UBS, Lloyds Banking Group and Royal Bank of Scotland.
In my view, industry expertise is becoming a critical element of good content. Since our world is overflowing with information, some accurate and some less so, an article that is well written is no longer enough to win over an audience. Now more than ever, readers demand useful and real knowledge in everything they read. So, if you are looking for insightful content to establish brand authority, let me do my best to help.
While I have worked successfully with marketing agencies on brands such as Intuit, The Tax Institute and Xero, I also create content for small businesses directly. My clients have come from different corners of the world, such as Australia, United Kingdom, Canada and Singapore.