Content Marketer with Subject Matter Expertise in Business Management
This client's gross annual income is up by 30% year-over-year! This marketing consulting client started with a store rebrand concept in 2015. He was ready to uplevel from indoor flea market filled with musty antiques and yard sale items into a higher-end shopping destination. Today, his vendors offer a brilliant variety of primitives, vintage, collectors, and used items with high quality and value. Tourists come from near and far. His website and social media are driving thousands of impressions on their unique target audience for pennies compared to traditional advertising. They are pleased and now adding a new engagement to my scope of work to include training vendors and documenting store operations to prepare for expansion. Exciting success story!
By the end of this 4-month engagement, my client's primary political opponent resigned from office, and my client is now the new President of his local city council. My client engaged me in July 2018. I thoroughly researched for about 30 days before assisting him with a full strategy, brand, position statement, press releases, blogs reprinted in the local paper, scripts for speeches, agendas for meetings, and more. Before the engagement, his valid ideas were met with stonewalling and resistance. Now, he has a voice of influence and intelligence where he was once dismissed as an "outlier" with too "negative" of a point of view.