Larry Stephens

Copy Editor, Copywriter, Ghostwriter, Technical Writer, Writer, Managing Editor

A versatile copywriter and content specialist with over 20 years of professional experience.

Larry had the good fortune to spend most of his career working for one of the finest in-house marketing teams in any industry. Working alongside so many talented, passionate people not only challenged him to push his creative boundaries, it taught him to listen. He is a firm believer that great ideas can come from anywhere and that it’s only by listening – to the client, to the audience, to the other members of your team – that you stand a chance of finding them.

In addition to crafting copy content for all types of online and print media, he also has experience:

- Managing creative teams
- Writing scripts for video and radio
- Recording voice overs
- Hosting videos

Larry also happens to be a private pilot with over 1,000 hours of flying time as well as a certified commercial drone operator. Some of his other interests and/or follies include motorcycles, the occasional dalliance with community theater, and the obsessive pursuit of a perfect turn in Forza 7.
Categories
Content Types
Article, Blog Post, Whitepaper, Website Copy, Interview, Product Description, Case Study, Buyers Guide, Press Release, Ad/Promotional Copy, Direct Mail, Script, Landing Page
More Information
California State University, Fresno, Bachelors of Business Administration
Champaign, IL, USA|English
Publications
N/A

Print Ads

4
chewytype.com
Ad/Promotional Copy
B2B Print Ad Series

Created to remind hobby retailers why one company's products were the best value whatever their price.

October, 6 2017
chewytype.com
Ad/Promotional Copy
Print Ad Series for a Line of RC Helicopters

This ad campaign showcased a line of RC helicopters for pilots of every skill level.

October, 5 2017
chewytype.com
Ad/Promotional Copy
Print Ad for a Premium Model Airplane Kit

Created to promote a giant-scale RC airplane designed for a wide range of pilots with varying skill levels.

October, 2 2017
chewytype.com
Ad/Promotional Copy
Print Ad for a New Programmable RC Transmitter for Modelers on a Budget

Created to underscore the incredible bang for the buck this product delivered.

October, 7 2017

Brochures

3
chewytype.com
Ad/Promotional Copy
B2B Brochure for a New Line of Commercial Drones

Introductory piece for a new brand of commercial drones designed for crop survey and inspection tasks.

October, 4 2017
chewytype.com
Ad/Promotional Copy
B2B Introduction Brochure

Designed to give prospective vendor partners a snapshot of Horizon Hobby’s capabilities and experience.

October, 9 2017
chewytype.com
Ad/Promotional Copy
B2C Promotional Brochure

An informative brochure that detailed the technology behind a realistic flight simulator designed for RC hobbyists.

November, 28 2018

Packaging

2
chewytype.com
Product Description
Packaging for Licensed RC Replicas of Legendary Muscle Cars

Copy reinforced the authenticity of each model with backstories about the real-world cars they were modeled after.

October, 8 2017
chewytype.com
Product Description
B2B Promotional DVD Sleeve

This was part of a direct-mail campaign to retail hobby stores designed to educate them about a revolutionary RC technology.

November, 28 2018

Video Scripts

2
youtube.com
Script
Nutrition Curriculum Video Series

The video cited here is one of a series of videos that were created to provide educators with an overview of the Small Bites nutrition curriculum. My part of the project entailed writing the scripts for these videos using excerpts from curriculum documents as source material, I wrote ten scripts that included host dialogue and scene direction.

August, 30 2018
youtube.com
Script
RC Airplane Intro Video

This is a video I scripted and hosted for Horizon Hobby's HobbyZone Delta Ray.

July, 29 2013

Whitepapers

1
Image upload
Whitepaper
B2B White Paper for Fortune 1,000 Companies

This is one of three whitepapers I edited and/or wrote for the Devbridge Group. The purpose of this paper was to showcase the company's extensive knowledge of voice-enabled app design and the voice-first landscape. For this project, I took a collection of notes and draft material provided by executives and shaped it into a final draft. The client has requested that I not provide samples of the whitepaper on 3rd party websites. I can, however, provide a copy upon request or you can obtain a copy from the Devbridge website by joining their email list at https://www.devbridge.com/voice/.

© ClearVoice, Inc.