Laura Daquino

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Technical Writer, Writer

Business/Finance Journalist and Content Strategist

With seven years of business and finance journalism experience, I’m skilled at cutting through complexity. Let me help you make dollars and sense.

My ability to do ‘business without the boring’ was part of the reason I was recruited as a Presenter/Anchor for the launch of Ticker TV, which is currently Australia’s only dedicated business news channel. Think of this as the Cheddar of Australia, where I report on global markets and economics in a part-time capacity.

Armed with qualifications in Business/Communications, specialising in Journalism/Marketing, I’m focused on developing content strategy for leading brands across financial services (fintech and wealth management), professional services (tech and SaaS) and ecommerce (DTC). Pardon the pun, but with my domain expertise in finance and commercial understanding, it simply adds up to hire me.

I worked in-house as the only Finance Journalist and sole Sub-Editor at Australia’s best-known publicly-listed asset manager, InvestSMART. My role included interviewing fund managers and leading investment professionals on the topics of global markets, personal finance and wealth management. As a journalist working in a commercial capacity at a fintech, my goal was nailing the art of the ‘soft sell’ while producing content that was actionable and ‘general’ in nature. In addition to launching video and podcast series — ‘Market Watch’ and ‘Property Point’ — I was also entrusted with white papers for investors that required deeper financial analysis.

Demonstrating a capacity for deep research, I was recruited as a Research Assistant at Bond University early in my career. Soon after, I started as a Senior Journalist at Business News Australia, where I was also entrusted as the Editorial Coordinator for client work and branded campaigns. This role was both commercial and creative, reporting directly to the Group Editor. Clients included large-cap public companies, peak marketing and government bodies, a major retail franchise and a private university.

Part of the core team behind the Australian Young Entrepreneur Awards, our answer to 30 Under 30, I’ve developed a passion for small business, startups and entrepreneurship in general. I’ve helped performance monitor this campaign while writing lead articles on entrepreneurs. I also script and host the events as MC in major capital cities for large corporate crowds. Through this process, I’ve forged relationships with business heavyweights and local thought leaders.
Categories
Content Types
Article, Blog Post, Whitepaper, Website Copy, Interview, Product Description, Case Study, Press Release, Email Newsletter, Guide, Presentation, Script, Explainer Video, News Video, Landing Page
More Information
Bond University, Bachelor of Communications (Business)
Melbourne VIC, Australia|English
Publications
N/A

Published Content

28
eurekareport.com.au
Article
Credit scoring gets a shake-up

Paywalled. See intro: "Next time you check your credit score when applying for a loan or line of credit you may get a pleasant surprise. But that’s not a blanket statement. First-home buyers may benefit from Australia’s new comprehensive credit reporting system, a shift in line with international standards. From September it became easier to turn around your credit position. However, it will depend on several variables. Plus, the ongoing crackdown by lenders on mortgage finance could offset some benefits. For the unacquainted, Australian credit reporting agencies Equifax, Experian and Illion are required to provide a free independent credit report to consumers at least once a year. Each agency places a different weight on different financial events."

November 16th, 2018
businessnewsaus.com.au
Article
New Aim's Everywhere Store takes out Australian Young Entrepreneur of the Year

Part of the core team leading the Australian Young Entrepreneur Awards. Through the process of sourcing, critically appraising and profiling candidates, I fostered relationships with key members of the Australian startup community.

November 17th, 2019
investsmart.com.au
Ad/Promotional Copy
Why you should yawn into retirement
August 20th, 2019
PDF upload
Whitepaper
Special report: How to navigate aged care.pdf

Independently produced a special report/whitepaper that navigated Australia's complex aged care system. This involved several original interviews and data crunching.

July 1st, 2018
businessnewsaus.com.au
Article
Brisbane Top Companies 2019

Researched, wrote and compiled half the list for Brisbane Top Companies 2019 for Business News Australia for SEO and editorial capabilities. This piece consistently ranks in the publisher's top 5 most-read articles each year.

October 10th, 2019
handlemycomplaint.com.au
Website Copy
Handle My Complaint (UX and content strategy)

Hired to handle the content strategy and user experience for Australia's leading complaints management company, Handle My Complaint. This involved developing tone of voice, brand strategy
, FAQs, long-form content and short-form copywriting while working independently alongside the company founder and directing an external creative director.

November 1st, 2019
eurekareport.com.au
Article
Can machines make us better investors?

Paywalled. See intro: "Ever wondered why economists sweat over every word spoken by a central bank governor? Or why your stocks are making headlines, for all the right reasons, but their share prices quickly travel south on the news? It has a lot to do with natural language processing (NLP), something you'll be hearing a lot more about in the future. Put (relatively) simply, NLP is computers making sense of language without human intervention. Its take-up has been a long-time coming, with interest growing since Alan Turing's publication on computing intelligence in 1950, that spiralled into a recent blockbuster movie. Machine learning, deep learning, supervised learning, and unsupervised learning, all fall under the NLP oversight. You don't need to learn the ins and outs of these terms. You should, however, take a moment to learn how these processes can influence share prices and stock markets."

May 4th, 2018
vocus.com.au
Blog Post
Jitter — a real phenomenon

Written for Vocus Communications, a leading Australian telecommunications provider, for their audience of ICT managers and technical professionals.

October 3rd, 2018
youtu.be
News Video
Market Watch video series

Testament to my ability to take dry subject matter and spin it in an interesting way, I launched ‘Market Watch’ in the first month of my tenure, a video blog series with a rotating focus on market thematics that I researched, scripted and presented.

June 15th, 2017
youtu.be
Explainer Video
How to keep on top of your investments

Researched, scripted and presented.

October 28th, 2018
eurekareport.com.au
Case Study
Buffett's investing words of wisdom

Experience producing articles gleaning and collating insights from top investors.

February 27th, 2018
integrate-expo.com
Article
How business is joining the AI dance
September 19th, 2019
thecusp.com.au
Article
3 Surprising Routines Super Successful People Have In Common
April 5th, 2017
tickertv.com.au
Video
Why startups shouldn’t rely on raising capital
October 29th, 2019
thecusp.com.au
Article
HOW TO MAKE IT IN AMERICA: Three Australians talk stateside success
December 13th, 2016
wotif.com
Checklist
Pro tips: 8 travel hacks from a flight attendant

Ghostwritten article on travel hacks for Wotif/Expedia.

May 21st, 2018
attract.ai
Case Study
Dishing up diversity and culture with Mr Yum

Edited case study articles for SaaS recruitment startup attract ai.

blog.liven.com.au
Blog Post
Top tech solutions for restaurants

A series of articles produced for crypto-payments gateway Liven on marketing to millennials for small business owners.

August 28th, 2018
slideshare.net
Article
Bond University's The ARCH alumni magazine

Formed part of the core editorial team for Bond University's alumni magazine, The Arch, for several years. Bond University is Australia's best known private university.

April 18th, 2016
businessnewsaus.com.au
Interview
WHAT MAKES SLATTERY KING OF THE ASX

Interviewed leading public company CEOs early in my journalism career for long-form extended feature articles.

April 8th, 2016
businessnewsaus.com.au
Interview
HIGH FLYER

Interviewed leading public company CEOs early in my journalism career for long-form extended feature articles.

May 2nd, 2014
eurekareport.com.au
Article
Will iBuying crack Australian property?

Was the first Australian business reporter to explore the topic of iBuying in property. Sourced and interviewed US-based experts.

May 1st, 2019
omny.fm
News Video
Property Point: Tim Lawless, CoreLogic Asia Pacific - podcast for Eureka Report via Omny.fm

Launched a fortnightly podcast, entitled Property Point, that turned the spotlight on industry experts to help investors get a read on the Australian property market.

eurekareport.com.au
Article
A new property stock exchange

Broke the news on a new London stock exchange for Australian business news readers.

July 30th, 2019
eurekareport.com.au
Article
Are banks 'bull' steam ahead?
May 21st, 2019
theaustralian.com.au
Article
Future Fund stay on top of the markets

Freelance article for Australia's leading daily broadsheet newspaper, The Australian. Paywalled.

September 2nd, 2019
investsmart.com.au
Article
Director Deeds: On the pulse

Launched a colourful column for ASX-listed fund manager InvestSMART/Eureka Report to help sophisticated investors follow the smart money. From micro-miners to WAAX-minted millionaires and generational billionaires, Director Deeds recapped the most interesting insider trades every fortnight with narrative attached.

June 13th, 2019
collectivehub.com
Article
How this ‘Abnormal Beauty Company’ is Rivalling the Giants
March 9th, 2017
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