Business/Finance Journalist and Content Strategist
Cutting through complexity is my speciality, honed through seven years of dedicated experience as a content strategist in financial services and B2B communications.
My ability to do ‘business without the boring’ was part of the reason I was recruited as a Presenter/Anchor for the launch of Ticker TV, reporting on global markets, economics, and the startup sector. In early 2020, Ticker remained as Australia's only dedicated business news channel. Think: Cheddar of Australia.
Armed with qualifications in Business/Communications, specialising in Journalism/Marketing, I’m focused on developing content strategy for leading brands across financial services (fintech and wealth management), professional services (tech and SaaS) and ecommerce (DTC). With domain expertise in finance, and a commercial understanding, it simply adds up to hire me.
As well as understanding language economics, I understand actual economics. Holding full-time positions across fintechs and business news divisions, I've spent a great deal of time interviewing leading investment professionals and fund managers on the topics of global markets, personal finance, and wealth management. Some hallmarks: Starting as the first Brand Storyteller at an Australian nonbank lender, and being the only Finance Journalist and Sub-Editor at Australia’s best-known publicly-listed asset manager.
Clarity comes before clever, however. I aim to deliver on the ‘soft sell’ while producing content that's actionable and ‘general’ in nature. In addition to launching video and podcast series — ‘Market Watch’ and ‘Property Point’ — I've also been entrusted with white papers for investors that require deeper financial analysis.
Demonstrating a capacity for deep research, I was recruited as a Research Assistant at Bond University early in my career. Soon after, I started as a Senior Journalist at Business News Australia, where I was also entrusted as the Editorial Coordinator for client work and branded campaigns. This role was both commercial and creative, reporting directly to the Group Editor. Clients included large-cap public companies, peak bodies in government and marketing, major retail companies, and a private university.
Part of the core team behind the Australian Young Entrepreneur Awards, our answer to 30 Under 30, I’ve developed a passion for writing about small business, startups, and entrepreneurship in general. I also script and host the events as MC in major capital cities for large corporate crowds. Through this process, I’ve forged relationships with business heavyweights and local thought leaders.
Let me help you make dollars and sense.
Article, Blog Post, Whitepaper, Website Copy, Interview, Product Description, Case Study, Press Release, Email Newsletter, Guide, Presentation, Script, Explainer Video, News Video, Landing Page
Bond University, Bachelor of Communications (Business)