Laura MacPherson

SaaS content strategist and writer

I’m a marketing strategist and writer with over a decade of experience working with marketing teams at B2B SaaS companies. I help my clients attract and convert more ideal customers by creating messages that resonate with their target personas, optimizing their content strategy, and developing more effective content for prospective buyers at each stage in the funnel.

My work is based on insights gained from helping dozens of SaaS and tech companies boost their marketing KPIs and from my time working as a marketing manager for a HubSpot Platinum marketing agency and a sales training company.
Categories
Content Types
Guide, Case Study, Buyers Guide, Whitepaper, Website Copy, Blog Post
More Information
Bob Jones University, B.S. Creative Writing
Greenville, SC, USA|English
Publications
N/A

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