Lauren Crain

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Graphic Designer, Technical Writer, Writer

Helping You Communicate

I'm a writer, designer, and strategist.

I graduated with a degree in communication and taught communication skills to high schoolers for a few years. However, I soon realized that wasn't the best career path to share my love of communication. In 2016, I began working in marketing, using my background in psychology and communication to create materials that appealed to B2B and B2C audiences. But I found myself bogged down with the ins and outs of corporate marketing, obstructing what I do best: developing and executing the best ways to communicate.

Now I work with:

1. Small brands that need help figuring out how best to communicate their brand to the world.
2. Large brands that understand what they want to say but need someone who can communicate it.
3. Brands whose values closely align with mine, and who are working to make a positive difference.

I love true communication. To understand and to be understood are truly divine things. Things that I work hard to achieve and do not take for granted. Understanding is what drives me. I love taking the time to understand myself, and I seek to help others be understood by the world.

Whether it’s through writing informative, value-driven pieces, creating designs that deliver ideal impressions and express true meaning, or strategizing on ways to enhance how and what your brand is communicating. I take the time to understand what you're trying to say — how you want to be heard — and I create a deliverable message in a written, designed, and/or strategic-form.
Categories
Content Types
Article, Blog Post, Social Copy, Website Copy, Case Study, Press Release, Ad/Promotional Copy, Graphic, Direct Mail, Infographic Copy, Email Newsletter, Presentation, Social Card, Infographic, Page Layout, Script, Social Video, Recipe, Landing Page
More Information
Texas State University, BA in Communication
Houston, TX, USA|English
Publications
N/A

Designs

3
Image upload
Social Card
Branding

These images were created for an Instagram account for a client. They were put into a presentation for branding strategy.

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Graphic
Business Cards

These are my business cards. I created them to convey a sense of who I am: flexible and creative, yet clear and straightforward.

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Graphic
BRANDING GUIDELINES-01.png

I created the branding guidelines for a small business.

Published Blog Posts

6
blog.swbc.com
Blog Post
How Swimming Pools Affect your Property Insurance

A blog that goes into detail about how swimming pools can affect property insurance.

May 4th, 2017
blog.swbc.com
Blog Post
Estate Planning 101: 6 Reasons Why You Need a Will

A blog post that detailed the reasons why everybody needs a will.

May 24th, 2017
hpvhub.com
Blog Post
Ali Wong’s Not Afraid to Joke About the Realities of HPV

The goal of this section of the website and this piece of content was to make HPV more relatable and show where it appears in the media. This blog post was the first to go in the section, and it set the tone for the voice of the section.

May 31st, 2019
blog.swbc.com
Blog Post
Investments and Millennials: Bridging the Financial Gap

The idea behind this was to give a younger voice to the company's blog, and detail why it was important for younger people to begin investing.

July 5th, 2017
hpvhub.com
Blog Post
New HPV Treatment Could Eliminate CIN

Exciting and new HPV research found a method that eliminated HPV from women who had HPV. It's a first-of-its-kind treatment.

August 2nd, 2019
stdcheck.com
Blog Post
9 Proven Benefits of Semen that will Blow your Mind

After researching the search volume for the keywords I was looking to target (seminal benefits, benefits of semen) and the then-SERP results, I realized I had a pretty good chance of ranking pretty high for those keywords. I then read studies, papers, and found scientific research for the benefits of semen and created this blog post.

October 2nd, 2018
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