Lauren Crain

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Graphic Designer, Technical Writer, Writer

Helping You Communicate

I am a writer, editor, designer, marketer, and all-around communicator.

I specialize in writing content for blogs and articles, as well as copy for websites, emails, and social media. I'm also an editor; I edit blogs, articles, and manuscripts. No matter what I'm doing, I always start with the goal first. I work with product owners and content writers about what they're trying to accomplish, and then I write or edit with the goal in mind at all times. I only deliver work that I'm proud of, and when I write or edit, I ensure that the writing is something the target audience wants to read while getting the intended message across.

In addition to written content, I also design digital and print graphics. As with writing, I always start with the end goal -- what are we trying to communicate to the audience? I then work to convey that message through the look and feel of the design. I've created visual branding, advertisements, web design, and UX.
Categories
Content Types
Article, Blog Post, Social Copy, Website Copy, Case Study, Press Release, Ad/Promotional Copy, Graphic, Direct Mail, Infographic Copy, Email Newsletter, Presentation, Social Card, Infographic, Page Layout, Script, Social Video, Recipe, Landing Page
More Information
Texas State University, BA in Communication
Houston, TX, USA|English
Publications
N/A

Published Blog Posts

6
blog.swbc.com
Blog Post
How Swimming Pools Affect your Property Insurance

A blog that goes into detail about how swimming pools can affect property insurance.

May 4th, 2017
blog.swbc.com
Blog Post
Estate Planning 101: 6 Reasons Why You Need a Will

A blog post that detailed the reasons why everybody needs a will.

May 24th, 2017
hpvhub.com
Blog Post
Ali Wong’s Not Afraid to Joke About the Realities of HPV

The goal of this section of the website and this piece of content was to make HPV more relatable and show where it appears in the media. This blog post was the first to go in the section, and it set the tone for the voice of the section.

May 31st, 2019
blog.swbc.com
Blog Post
Investments and Millennials: Bridging the Financial Gap

The idea behind this was to give a younger voice to the company's blog, and detail why it was important for younger people to begin investing.

July 5th, 2017
hpvhub.com
Blog Post
New HPV Treatment Could Eliminate CIN

Exciting and new HPV research found a method that eliminated HPV from women who had HPV. It's a first-of-its-kind treatment.

August 2nd, 2019
stdcheck.com
Blog Post
9 Proven Benefits of Semen that will Blow your Mind

After researching the search volume for the keywords I was looking to target (seminal benefits, benefits of semen) and the then-SERP results, I realized I had a pretty good chance of ranking pretty high for those keywords. I then read studies, papers, and found scientific research for the benefits of semen and created this blog post.

October 2nd, 2018

Designs

3
Image upload
Social Card
Branding

These images were created for an Instagram account for a client. They were put into a presentation for branding strategy.

Image upload
Graphic
Business Cards

These are my business cards. I created them to convey a sense of who I am: flexible and creative, yet clear and straightforward.

Image upload
Graphic
BRANDING GUIDELINES-01.png

I created the branding guidelines for a small business.

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