Laurie Buckelew Burt

Content Strategist, Copywriter

Clients say I can rub two words together better than anyone.

Thank you for taking time to view my work. As a creative director, copywriter, strategist for 25+ years, I can take on any project and produce work that gets results. I am passionate about creating messages that matter, that motivate the customer to take action. Clients, companies and brands past and present include Ogilvy & Mather, Harrods (of London), Crate & Barrel, The Art Institute of Chicago, Neiman-Marcus, Lowe's Home Improvement, Bassett Furniture, Exposures, FAO Schwarz, Cole-Haan, Bloomingdale's and many others. To learn more about me and see more of my work, please visit www.lauriebcreative.com.
Categories
Content Types
Ad/Promotional Copy, Commercial, General Video, Website Copy, Direct Mail, Blog Post
More Information
Rowan University, Bachelor of Arts
Charlotte, NC, USA|English
Publications
N/A

Published Content

41
PDF upload
Website Copy
Lowe's Sustainability Report .pdf

"Who is Lowe's" web campaign, which included this Sustainability Report (PDF created from website), bringing to life heartfelt stories of the company’s good works, the CEO’s vision, facts about Lowe's efforts to be more eco conscious, and anecdotes about Lowe’s employees helping other employees. Using a journalistic writing style, I created web pages with compelling feature articles, sidebars, facts, tidbits, videos, widgets and more. An in-store brochure provided the highlights of these stories, along with infographics. Also edited and repurposed stories for the employee portal.

January, 15 2010
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Ad/Promotional Copy
Adventure.jpg

Email to promote website, catalog and National Scout Shops

April, 2 2018
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Email Newsletter
SnowingThorlos_sock.gif

National Scout Shop email

December, 5 2018
bassettfurniture.com
Blog Post
Performance Fabrics

All high performance fabrics are not created equal. Learn the differences so you make the right choice.

April, 1 2019
bassettfurniture.com
Website Copy
Mattress in a Box

Brand introduction of Jasmine, bed in a box.

March, 4 2019
bassettfurniture.com
Blog Post
Dining Table Sizes

How to choose the right size dining table for your home.

November, 1 2018
bassettfurniture.com
Blog Post
2019 Interior Design Trends We Are Excited For

How to spot decorating trends for 2019.

January, 1 2019
bassettfurniture.com
Blog Post
Art Styles

Art styles, and how to choose the right art for your home.

bassettfurniture.com
Blog Post
Updating Your Home For Fall

A round-up of fall updating ideas from designers, and what they do in their very own homes.

bassettfurniture.com
Blog Post
Multifunctional Pieces

Ingeniously designed multifunctional furniture for city slickers and small family home dwellers makes the most of every square inch.

bassettfurniture.com
Blog Post
What to Keep Vs What to Toss

Updating interior design, deciding what to keep and what to toss.

bassettfurniture.com
Blog Post
Extra Seating For the Holidays - Part 2

SEO blog post promoting various styles of Bassett furniture seating.

November, 1 2018
spxflow.com
Website Copy
Global SPX FLOW

Relaunch of SPX website.

bassettfurniture.com
Blog Post
Light & Airy Spaces

Decorating trends.

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Social Copy
Mobile App 2017 National Jamboree.jpg

Mobile app for 2017 National Jamboree, Boy Scouts of America.

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Ad/Promotional Copy
Mobile App promo.jpg

Mobile app promotional page in catalog.

bassettfurniture.com
Blog Post
How To Reduce Noise Using Textiles

Designer tips for reducing home noise.

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Product Description
IMG_0405.jpg

FAO Schwarz Christmas.

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Ad/Promotional Copy
IMG_0403 2.jpg

Magazine ad.

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Product Description
IMG_2024.jpg

Website and gallery art cards.

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Direct Mail
IMG_2015.jpg

Crate & Barrel catalog

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Product Description
IMG_2026.jpg

Smucker's launch into catalog and web.

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Product Description
IMG_2023.jpg

Harrods of London (web and in-store).

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Product Description
IMG_2022.jpg

Harrods of London catalog (web and in-store).

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Product Description
IMG_2020.jpg

The Art Institute of Chicago catalog (web and in-store).

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Ad/Promotional Copy
IMG_2019.jpg

The Art Institute of Chicago catalog (web and in-store).

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Ad/Promotional Copy
IMG_2017.jpg

Crate & Barrel catalog (and in-store signage).

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Direct Mail
IMG_2014.jpg

Brooklyn Academy of Music.

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Article
IMG_2013.jpg

ArtPlus Magazine article.

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Ad/Promotional Copy
IMG_2012.jpg

Framed artwork for Harvard Coop.

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Ad/Promotional Copy
Lowe's OOH i77.jpg

Out of home (billboard).

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Ad/Promotional Copy
IMG_0407 2.jpg

Magazine ad for Crate & Barrel.

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Ad/Promotional Copy
IMG_0402.jpg

Ad to launch website.

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Website Copy
IMG_0383.JPG

TheReserveCollection.org is a website and gallery featuring hundreds of works of art; videos and collateral completed campaign.

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Ad/Promotional Copy
cat cover.jpg

Catalog, web and social Spring campaign.

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Blog Post
Screen Shot 2017-09-23 at 6.09.36 PM.png

Boy Scouts of America social campaign.

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Corporate Video
Image-1 3.jpg
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Blog Post
Image-1.jpg

Blog, email, social post.

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Blog Post
Father's Day email.jpg

Blog, email, social post.

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Direct Mail
2017 Jambo cat cover.jpg

Boy Scouts of America Jamboree catalog

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Ad/Promotional Copy
2013 Jambo cat cover.jpg

Boy Scouts of America Jamboree catalog

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