Lee Brookman

Copy Editor, Copy Writer, Ghostwriter, Writer

Professional copywriter for marketing and corporate communications (20 yrs exp)

Lee Brookman is owner and principal of Brookman Communications, a communications consulting and copywriting practice serving a broad range of clients. Drawing on extensive agency and client-side experience as a corporate communications manager, Brookman specializes in helping companies communicate more effectively with their various stakeholders. He is trained and practiced in techniques for content marketing, employee communications, media relations, web content, ghostwriting and executive speechwriting.

Since 2005, Brookman has supplied communications support to dozens of organizations, including industry leaders such as Dell, PepsiCo / Frito-Lay, Wells Fargo, USAA, Nokia, Ernst & Young, GEICO, Fujitsu, BNSF Railways, Lennox, McAfee, JC Penney, DFW Airport, Halliburton, ConocoPhillips, and Celanese. His writing projects for these companies have included web copy, newsletters, blogs, white papers, case studies, annual reports, infographics, radio/video scripts, training materials and many other written communications. Brookman has authored hundreds of articles (often on behalf of client executives) appearing in internal communications channels, trade publications and the general news media. He also ghostwrote a 300-page book on financial planning for a Dallas-based wealth management firm. On a strategic level, Brookman has guided many companies through the communications elements of rebranding, reorganizations, mergers and acquisitions, and change management campaigns.

Before freelancing full-time, Brookman was an account supervisor at Fleishman-Hillard International Communications, one of the world’s largest public relations consulting firms. At Fleishman-Hillard, he contributed to communications campaigns as a writing specialist for prominent clients including USAA, AT&T and the U.S. Department of Homeland Security.

Prior to joining Fleishman-Hillard, Brookman spent two years as public relations manager for Ionex Telecommunications, where he was responsible for all internal and external corporate communications. From 1998-2001, he served as associate public relations manager for Lucent Technologies, providing internal communications for a division of 5,000 employees in five countries. His work at Lucent included a nine-month campaign to manage employee sentiment through a multi-billion dollar acquisition process. Brookman’s career began at the Austin, Texas-based public relations agency Read-Poland Associates, later acquired by Cohn & Wolfe.

He holds a bachelor of journalism degree from the University of Texas at Austin, and is certified through the University’s Business Foundations program. He also completed the continuing studies program in creative writing at Southern Methodist University in Dallas.
Categories
Content Types
Case Study, Article, Blog Post, Ebook, Infographic Copy, Press Release, Social Copy, Website Copy, Whitepaper
More Information
University of Texas at Austin, Bachelor of Journalism
Dallas, TX, USA|English
Publications
N/A

Published Content

8
Employee Wellness Guide - DFW Airport.pdf
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Guide
Employee Wellness Guide - DFW Airport.pdf

Guide booklet to DFW International Airport's employee wellness program.

Product Brochure - Nokia.pdf
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Product Description
Product Brochure - Nokia.pdf

Sales brochure for Nokia network equipment.

White Paper - Blue Pillar.pdf
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Whitepaper
White Paper - Blue Pillar.pdf

White paper / e-book for Blue Pillar, an information technology company serving the energy industry.

Executive Bylined Article - Dell.pdf
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Article
Executive Bylined Article - Dell.pdf

Bylined article for an executive of Dell's IT services division.

Employee Intranet Article - Frito-Lay.pdf
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Article
Employee Intranet Article - Frito-Lay.pdf

Product-related article for an internal newsletter at Frito-Lay.

Employee Intranet Article - Wells Fargo.pdf
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Article
Employee Intranet Article - Wells Fargo.pdf

Article for Wells Fargo's employee intranet news channel.

Customer Magazine Article - USAA.pdf
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Article
Customer Magazine Article - USAA.pdf

Article for USAA's member magazine, distributed to millions of members around the world.

Customer Case Studies - Expressworks.pdf
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Case Study
Customer Case Studies - Expressworks.pdf

Series of customer case studies for Expressworks, a change management consulting firm serving Fortune 500 companies.

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