Leila Giles

Copywriter, Ghostwriter, Technical Writer, Writer

Don't let the blank page scare you -- I've got this.

You want every piece of content to shine. Every article must grab reader attention, retain interest, and deliver your core message–all at once. With my content creation services, you’ll provide the idea and I’ll transform it into that eye-catching story. Back-of-envelope doodles are welcome.

I graduated Magna Cum Laude with a degree in Communications Media from Indiana University of Pennsylvania. As a member of the Cook Honors College, my education centered around writing-intensive courses.

After a yearlong internship, the public health nonprofit IRETA hired me as their full time Communications Coordinator. Providing support for a diverse array of educational projects, I contributed my writing skills to medical guidelines, event marketing and logistics, websites, social media, and research papers. Much of my portfolio (found on the home page) features these published documents. I've also applied my abilities as staff for University of Pittsburgh's Center for Research on Media, Technology and Health.

I now provide freelance content to a variety of organizations. Topic have ranged from marketing to software, from lice to elevators.

I am familiar with reaching audiences of professionals and laypeople alike, adept at customizing tone and reading proficiency level.
Categories
Content Types
Guide, Article, Infographic Copy, Ebook, Website Copy, Blog Post
More Information
Pittsburgh, PA, USA|English
Publications
N/A

Published Content

7
newfiregiving.com
Blog Post
How to Strengthen Your Church Community with Text Messaging

Marketing company focused on faith communities provides guidance to church leaders who are trying to keep congregations actively engaged in the ever-changing modern world.

September 17th, 2019
leilagiles.com
Guide
PA Stop Toolkit

PA Stop provides tools that community coalitions and other small groups across the state of Pennsylvania use to provide consistent and accurate messaging about opioid misuse. This toolkit aimed to assist organizations with little media expertise, guiding preventionists and volunteers toward effective practices.

ireta.org
Blog Post
Parental Overdose and Grieving Children

Blog articles can help organizations share their important messages with a target audience and lead readers to the host company’s preferred next steps. In this article, social workers or school staff members can learn about the unique struggles of children grieving after losing a loved one to a drug overdose. The article encourages viewership of a webinar on the same website, and shares the work of experts affiliated with the blog’s host organization.

February 4th, 2019
PDF upload
Guide
IRETA Annual Report, 2018

Paper or digital copies of a nonprofit’s annual report can be used to keep supporters or prior collaborators involved and excited about recent projects. This publication was also given to prospective clients to introduce the organization’s scope of work and share recent successes. (https://ireta.org/who-we-are/annual-reports-financials/)

newfiregiving.com
Blog Post
Choosing Between a Donation Page and PayPal

Long-form content that aims to not just promote the company, but offer information of value.

September 16th, 2019
ireta.org
Blog Post
Older Adults Deserve Healthcare That Considers Substance Use
June 14th, 2017
ireta.org
Blog Post
Gabapentin, the 'Chameleon' Drug: Risks and Response - IRETA

A public health nonprofit wanted to share information about a recent trend in substance use. This blog article guided readers to recent research and allowed the organization to present factual information on a topic often clouded by conjecture.

August 28th, 2018

Sample Writing

2
leilagiles.com
Blog Post
Thinking Like a Coffee Pot

This lighthearted sample piece uses a familiar beverage (coffee) to explain the psychological concept of priming. It shares the results of a study that was read by the article’s author and passes along key information in a conversational tone. It is not simply a summary. The blog post offers additional background, further thoughts, and other related facts.

August 25th, 2019
leilagiles.com
Blog Post
Montreal on Foot

Blogs that guide travelers enhance websites that promote activities or locations. This format can easily be adapted to appeal to locals, directing readers to explore their own city, perhaps to try a new restaurant. Short blog articles can keep readers on your website for a longer amount of time and deepen their appreciation of you brand.

August 27th, 2019
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