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Marketing company focused on faith communities provides guidance to church leaders who are trying to keep congregations actively engaged in the ever-changing modern world.
PA Stop provides tools that community coalitions and other small groups across the state of Pennsylvania use to provide consistent and accurate messaging about opioid misuse. This toolkit aimed to assist organizations with little media expertise, guiding preventionists and volunteers toward effective practices.
Blog articles can help organizations share their important messages with a target audience and lead readers to the host company’s preferred next steps. In this article, social workers or school staff members can learn about the unique struggles of children grieving after losing a loved one to a drug overdose. The article encourages viewership of a webinar on the same website, and shares the work of experts affiliated with the blog’s host organization.
Paper or digital copies of a nonprofit’s annual report can be used to keep supporters or prior collaborators involved and excited about recent projects. This publication was also given to prospective clients to introduce the organization’s scope of work and share recent successes. (https://ireta.org/who-we-are/annual-reports-financials/)
Long-form content that aims to not just promote the company, but offer information of value.
A public health nonprofit wanted to share information about a recent trend in substance use. This blog article guided readers to recent research and allowed the organization to present factual information on a topic often clouded by conjecture.
This lighthearted sample piece uses a familiar beverage (coffee) to explain the psychological concept of priming. It shares the results of a study that was read by the article’s author and passes along key information in a conversational tone. It is not simply a summary. The blog post offers additional background, further thoughts, and other related facts.
Blogs that guide travelers enhance websites that promote activities or locations. This format can easily be adapted to appeal to locals, directing readers to explore their own city, perhaps to try a new restaurant. Short blog articles can keep readers on your website for a longer amount of time and deepen their appreciation of you brand.