Libby Calaby

Content Strategist, Copy Editor, Copywriter, Ghostwriter, Writer, Managing Editor

Freelance Copywriter & Editor — B2B, HR, Recruitment, Careers Advice, Flexible Talent, Remote Work, Tech

Is your business struggling to find the right words to sell your products or services?

How much would you benefit from more sales, donations, clicks, downloads or sign-ups?

Do you operate with a social conscience to help people live better lives?

We should talk.

I’m a copywriter with experience in writing kick-ass copy that will sell your stuff, promote your services and inspire people to take action.

In particular, I write Facebook ads, social media content, website copy, blogs, long-form articles/content pieces and product descriptions.

By finding the right words – words that resonate and motivate – I’ve written copy for my clients that have exponentially increased sales and exposure.

Stuff like…

☛ Generated more than 33K views on a Facebook post in less than 4 hours that drove store visitors to a local community project. The store generated sales of £4K in less than 6 hours — it’s best sales day...ever.
☛ Drove nearly 800% extra website visitors and 350% increase in Facebook engagement for Europe’s largest freelancer platform, PeoplePerHour.
☛ Commissioned to write training materials for one of the biggest high street names in the UK. But I’m under NDA, so I can’t tell you who they are. I know, sorry 😕
☛ Launched an Ebay store and authored product descriptions that secured just shy of £10K per month in sales within three months of launch, for a chain of agricultural stores.
☛ Wrote an entire travel website for a start-up luxury travel company to help them secure their position in a highly competitive market.
☛ Authored many articles to promote the extraordinary efforts of women that work within some of the most progressive organisations in the world: Amazon, Caterpillar, Diageo, Vodafone, University of Sheffield, and others.
☛ Authored long-form and highly detailed advice content for Totaljobs.com

Fancy giving me a try?

Awesome.

Get in touch and let’s talk >> calabylibby@gmail.com
Categories
Content Types
Article, Blog Post, Interview, Website Copy, Social Copy, Case Study, Ebook, Guide
More Information
College of Media & Publishing, Proofreading & Copyediting
Professional Association of Resume Writers and Career Coaches, Certified Professional Resume Writer
Manchester, UK|English
Publications
N/A

HR, career advice, gender issues & entrepreneurship

23
humanresults.co.uk
What are your HR New Year's Resolutions?
January 10th, 2019
humanresults.co.uk
The Importance of Employee Retention in a Post-Brexit World
March 18th, 2019
humanresults.co.uk
Maternity redundancy protection — new responsibilities for employers
January 30th, 2019
humanresults.co.uk
Human Results Launches Flexible and Scalable HR Software
April 3rd, 2019
humanresults.co.uk
Mental Health Awareness: how to encourage a mentally healthy workplace
May 13th, 2019
libbycalaby.co.uk
Blog Post
How to build your personal brand as a freelance writer
October 6th, 2018
icould.com
Article
How internships can benefit you
July 10th, 2018
humanresults.co.uk
Blog Post
Five ways to regain employee productivity after the summer break
July 23rd, 2018
medium.com
Article
Breaking down business jargon: What is a liquid workforce
September 14th, 2018
inspiringinterns.com
Article
Internships: The Good, The Bad & The Ugly

Guide to internships written for Inspiring Interns and published on GradJobs.co.uk

May 28th, 2018
wherewomenwork.com
Article
International Women in Engineering Day helps raise the bar as we press for progress
totaljobs.com
Article
Business analyst job description
April 30th, 2018
internationalwomensday.com
Article
PressforProgress as driving affords women greater independence
June 24th, 2018
humanresults.co.uk
Blog Post
5 Reasons to Offer Outplacement Support
May 1st, 2018
humanresults.co.uk
An introduction to e-learning: how your business can benefit (part one)
July 3rd, 2018
humanresults.co.uk
Pride month: Why diversity and inclusion at work matters
June 10th, 2018
humanresults.co.uk
Too hot to work? 5 tips to cool down your workforce during a summer heatwave
June 26th, 2018
humanresults.co.uk
Blog Post
How to Cure Workplace Negativity
April 9th, 2018
humanresults.co.uk
Blog Post
Career well-being: What is it and why is it important for your business
March 27th, 2018
citycv.co.uk
Blog Post
What is a Non-Executive Director?
March 28th, 2018
citycv.co.uk
Blog Post
How to Get Headhunted
July 25th, 2017
humanresults.co.uk
Blog Post
Best Ways to Show Employees Appreciation (without parting with extra cash)
March 20th, 2018
humanresults.co.uk
Blog • Business Evolution • HR Advice
March 20th, 2018
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