Lin Grensing-Pophal

Experienced freelance business journalist

Lin Grensing-Pophal has written on topics ranging from health and wellness, to relationships, careers, profiles and HR-related topics, to marketing communications and social media. She’s written books, articles, white papers, reports, newsletters, e-letters, brochures, web sites and blogs. She doesn’t write about history or geography and doesn’t write resumes (except on rare occasion for a close friend or relative).

Innately curious and passionate about learning new things, she enjoys the challenge of a new assignment and the excitement of uncovering interesting facts, opinions and statistics from a variety of sources and weaving them into copy that resonates with a specific target audience.

(In her "day job," Lin--whose "real name" is Linda Pophal, owns and manages a communication firm -- Strategic Communications, LLC.)
Categories
Content Types
N/A
More Information
Location|Languages
Publications

Published Content

45
The State of Mobile Content 2017
econtentmag.com
The State of Mobile Content 2017
January, 23 2017
The Technology of Contextualized Content: What's Next on the Horizon?
econtentmag.com
The Technology of Contextualized Content: What's Next on the Horizon?
September, 22 2014
The State of Content Marketing 2017
econtentmag.com
The State of Content Marketing 2017
February, 6 2017
"Newsjacking": New Term, Big Opportunities
econtentmag.com
"Newsjacking": New Term, Big Opportunities
July, 31 2015
Push vs. Pull: The Right Path to Content Personalization
econtentmag.com
Push vs. Pull: The Right Path to Content Personalization
May, 13 2016
Leveraging Links in Native Advertising
econtentmag.com
Leveraging Links in Native Advertising
July, 30 2014
The State of Content Commerce 2016
econtentmag.com
The State of Content Commerce 2016
February, 19 2016
Beat Facebook's Algorithm Changes by Getting Back to the Basics
econtentmag.com
Beat Facebook's Algorithm Changes by Getting Back to the Basics
April, 9 2018
Blending Old and New Media for Advertising Success
econtentmag.com
Blending Old and New Media for Advertising Success
October, 12 2015
Is Podcasting Replacing the Company Newsletter?
econtentmag.com
Is Podcasting Replacing the Company Newsletter?
November, 30 2015
Go With Your Gut: When You Can Ignore the Algorithms
econtentmag.com
Go With Your Gut: When You Can Ignore the Algorithms
April, 23 2018
Mobile Apps and Content Marketing-A Match Made in Heaven
econtentmag.com
Mobile Apps and Content Marketing-A Match Made in Heaven
February, 25 2015
From Google Glass to the Apple Watch: Wearables in the Workplace
econtentmag.com
From Google Glass to the Apple Watch: Wearables in the Workplace
September, 24 2014
Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?
econtentmag.com
Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?
March, 2 2015
Human Resource Executive
hreonline.comArticle
Human Resource Executive
February, 28 2018
The State of Content Globalization 2017
econtentmag.com
The State of Content Globalization 2017
February, 1 2017
The State of Content Marketing 2016
econtentmag.com
The State of Content Marketing 2016
February, 8 2016
The State of Mobile Content 2015
econtentmag.com
The State of Mobile Content 2015
January, 26 2015
Email Marketing: Updating an Old Standard for Today’s Consumer
econtentmag.com
Email Marketing: Updating an Old Standard for Today’s Consumer
July, 6 2015
The State of Content Marketing 2015
econtentmag.com
The State of Content Marketing 2015
February, 2 2015
Member Access
cw.iabc.comArticle
Member Access
October, 24 2017
Which Analytics Tell the Best Story?
econtentmag.com
Which Analytics Tell the Best Story?
October, 3 2014
Consumers Coming to Accept Native Advertising Done Right
econtentmag.com
Consumers Coming to Accept Native Advertising Done Right
July, 28 2014
The Gap Between Sales and Marketing Content
econtentmag.comArticle
The Gap Between Sales and Marketing Content
July, 8 2016
Webinars: Still a Viable Option for Building Audience?
econtentmag.com
Webinars: Still a Viable Option for Building Audience?
November, 8 2017
The Fight for Marketing Talent
econtentmag.comArticle
The Fight for Marketing Talent
June, 6 2016
Should You or Shouldn't You? Two Sides of the Internal Hire Debate
gild.comArticle
Should You or Shouldn't You? Two Sides of the Internal Hire Debate
May, 18 2016
Small Business and Content Marketing: Opportunities Abound but Strategy is Key
econtentmag.com
Small Business and Content Marketing: Opportunities Abound but Strategy is Key
April, 27 2015
How Effective Communication Can Enhance HR Credibility
xperthr.comArticle
How Effective Communication Can Enhance HR Credibility
May, 4 2016
Fresh perspective Brings Energy Boost to LifeVantage — Direct Selling News
directsellingnews.comArticle
Fresh perspective Brings Energy Boost to LifeVantage — Direct Selling News
May, 1 2016
Living Wage Issues
cues.orgArticle
Living Wage Issues
Winnipeg Free Press: A Case of Combining Technology and Journalism
econtentmag.com
Winnipeg Free Press: A Case of Combining Technology and Journalism
November, 4 2015
Extreme Weather
amgas.orgArticle
Extreme Weather
Content Marketing Best Practices From Online Influencers
econtentmag.com
Content Marketing Best Practices From Online Influencers
September, 9 2015
Influencer Marketing: Turning Taste Makers Into Your Best Salespeople
econtentmag.com
Influencer Marketing: Turning Taste Makers Into Your Best Salespeople
September, 5 2016
Evaluating and Choosing the Right Content Creator for Your Brand
econtentmag.com
Evaluating and Choosing the Right Content Creator for Your Brand
August, 5 2015
Other Writing Projects
lingrensingpophal.comArticle
Other Writing Projects
March, 7 2018
Is Programmatic Expertise Moving In-House?
econtentmag.com
Is Programmatic Expertise Moving In-House?
April, 11 2016
Content Globalization Strategies for Media Companies
econtentmag.com
Content Globalization Strategies for Media Companies
March, 13 2017
The State of Content Commerce 2015
econtentmag.com
The State of Content Commerce 2015
January, 28 2015
How AI is Impacting Content Marketing
econtentmag.com
How AI is Impacting Content Marketing
July, 10 2017
Podcasts Offer Potential for Advertisers
econtentmag.com
Podcasts Offer Potential for Advertisers
March, 11 2015
Putting the ‘Strategic’ Into Strategic Content Marketing
econtentmag.com
Putting the ‘Strategic’ Into Strategic Content Marketing
November, 9 2015
How to Create a Content Strategy
econtentmag.com
How to Create a Content Strategy
March, 2 2016
The State of Mobile Content 2016
econtentmag.com
The State of Mobile Content 2016
February, 3 2016
© ClearVoice, Inc.