Lindsey Horton

Copywriter, Writer

B2B Copywriter: Case Studies & White Papers that Generate Leads

"Lindsey exemplifies everything we were looking for in a writer. Someone with strong research skills who effectively implements feedback to improve their writing and is easy to work with. Some of her top qualities include strong communication, quick subject matter learning, a strong writing voice, and a willingness to grow and learn.

She demonstrated a desire to learn about our industry, and a knack for acquainting herself with industry-specific topics. Needless to say, she took any feedback for improvement to heart, and implemented it in future work.

Now, she is one of our go-to writers whenever we need to produce high-quality content. Moreover, Lindsey is prompt with responses, edits, and drafts, and demonstrates strong communication all around. She is a joy to work with!" -Tom, BRM Institute

Crafting engaging white papers and compelling case studies are the bread and butter of B2B sales and marketing.

These are powerful forms of content most known for lead generation and establishing thought leadership.

The stakes are high when your business's reputation is in the spotlight and you want to put your best foot forward when it comes to the content you deliver.

When partnering with me as your writer, I'll work with you to:

- Build trust and rapport with your prospective buyers and effectively establish your business as an industry leader
- Generate a higher volume of quality leads
- Demonstrate to your prospects that your products/services have proven results with featured client success stories (case studies)
- Move prospects through the purchasing process more quickly
- Craft effective tools for your sales team to leverage in prospecting
- Set your business apart from your competitors

Not only will you be working with a skilled copywriter, researcher, and interviewer, but you'll also:

- Have confidence knowing that your writer understands your business needs and will partner with you to achieve your goals.
- Save yourself time and reduce stress; you'll already have a copywriter who understands your content marketing goals and genuinely cares about your success.
- Be able to trust that your writer is reliably overseeing the creation of your long form content projects and will exceed your expectations.

You may already have already produced white papers and case studies for your business, but if not, you realize the value these types of content carry. If this sounds like you, I'd be glad to have a conversation with you!

Invite me to your project/job if you have one currently, or contact me to schedule a call. I'd love to learn more about how I can help you!

All the best,
Lindsey Horton

What Others Say About Lindsey:

"We loved working with Lindsey! Everything about our experience with her was exemplary. Lindsey took into account our ideal readers and did research on her own to provide valuable blog content for our website.

She was always on-time and well-communicated with each blog post, with little to no revisions that needed to be made, saving us tons of time. She found creative ways to promote our products into the blog posts without seeming overly ‘sales-y’ (which can be tricky to do) and gave us her recommendations for length and style of posts.

Overall we had an incredible experience with Lindsey and would highly recommend her to any professional looking for copy." - Brad, Signature Woods
Content Types
Article, Website Copy, Blog Post, Landing Page, Whitepaper, Case Study, Interview, Script
More Information
North Hennepin Community College , AAS: Film Emphasis

Published Content

Blog Post
Transform Your Space One Accent Wall at a Time!

This blog post for Signature Woods talks about interior design tips for using an accent wall to transform any space in your home or business.

April 10th, 2019
Blog Post
7 Ways To Elevate Your Barn Door Decor

This blog post for Signature Woods talks about ways to elevate your barn door decor and has DIY types and tricks.

March 7th, 2019
Blog Post
Interior Design Trends of 2019: What You Should Know

This article talks about interior design trends for 2019 and was published for Signature Woods' Blog.

February 2nd, 2019
GatherContent Review: A Simple Collective Communication Tool for Content Strategists

This article is an in-depth review of GatherContents software service that elevates content management for team collaborations.

April 8th, 2019
7 Kanban Tools to Save Your Content Marketing Workflow from Clutter Chaos

This article is an in-depth review of 7 different software tools that allow you to use the kanban method for content management.

April 1st, 2019
HubSpot Review: Your CRM Command Center

This article is an in-depth review of HubSpot's many services.

February 4th, 2019
Where to Start with Business Relationship Management

As a contributing writer for BRM, I discuss the starting point for learning more about Business Relationship Management. This applies to business professionals of all levels and C-suite executives.

February 25th, 2019
Relationships and the Rise of the People Platform

As a contributing writer for BRM, I talk about the rise of the people platform in this article. It explores the Fourth Industrial Revolution we are currently experiencing and how that is changing the way people do business.

March 28th, 2019
Improve Your Job Satisfaction by Understanding your Coworkers

As a contributing writer for BRM, I wrote this article which talks about how to improve your job satisfaction by making an effort to understand your coworkers.

February 14th, 2019
Work/Life Balance: An Elusive Endeavor of Self-Reflection

As a contributing writer for BRM, I wrote this piece talking about work/life balance and how to achieve this in the professional world.

February 10th, 2019
Women In Canna-Business: Culture and Closing the Gap

This article talks about female leadership and entrepreneurship in the cannabis industry.

January 11th, 2019
How to Optimize Visual Content Marketing on a Budget

As a contributor to Tweak Your Biz I focus on written content that businesses can utilize and find helpful and engaging. This article covers visual content marketing on a budget. The target audience is small businesses and/or freelance businesses that are wanting to enhance their visual content without the hefty price tag.

January 6th, 2019
White Papers: Your Content Marketing Strategy Needs Them

In this article I discuss the role that white papers play in today's digital content marketing. The benefits of incorporating this into your business is indisputable.

January 7th, 2019
6 Ways to Leverage Pinterest for Strategic Marketing

A digital marketing blog post specifically focusing on Pinterest as a social media marketing tool. It dives into 6 different ways small business owners (and larger companies) can leverage this rising social media platform as a powerful marketing strategy.

January 1st, 2019
Blog Post
How Can I Be More Productive as a New Freelancer?

This is a Guest Post geared toward freelance writers. It includes tips and tools for new and established freelance writers to improve productivity and organization.

January 2nd, 2019
Blog Post
How to Crush Your Goals: Whether it’s January or Not!

An in-depth discussion about how to truly achieve your goals and practical tips to apply to your life. This post is for my website's blog which focuses on professional and person development, work/life balance as a freelancer, and digital marketing.

January 2nd, 2019
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