Lio Spiegler

Content Strategist, Copy Writer, Videographer, Writer

Say it right the first time

Mr. Spiegler is a branding and communications expert specializing in brand development, the production of branded content, and marketing strategy in traditional and emerging media. He’s also trained in inter-organizational dynamics and has produced several documentaries.

Lio has built desirable brands for fortune 500 companies and boutique businesses alike. His ability to take in the entire business ecosystem means that his work touches on all aspects of the operation—from the manufacturing line to sales and customer care and from corporate culture to brand management. He has extensive background in print, radio, and TV advertising from his years as senior copywriter with TBWA in Israel, and a deep understanding of international mass and luxury markets nurtured during his role as Vice President of Creative Strategy at ink&co in New York. He was one of the creative forces behind six seasons of branding the Mercedes-Benz Fashion Week in NY, LA, and Miami, and he isn’t ashamed to admit he was also behind the successful rebranding of Mattel’s Barbie Collector.

As brand strategist, Lio conceived and helped deliver the nationwide ‘Project Confidence’ with Queen Latifah for Curvation Intimates which garnered VF Intimates $30MM in profits with a $1.5MM investment. His clients include successful startups Clickable, Skip*Hop, Phytel, M cushion and Social Code; seasoned industry veterans IBM Watson Health, OnSSI, and the good old Dish Games. He has written for ESPN International, Channel 2, Sport 5 and Channel 10 in Israel, Shop Japan in Japan, and DogTV in the U.S.

Owing to his cross-cultural experience and keen eye for the integration of business with community and design, Mr. Spiegler is routinely invited to consult with companies who are in the process of crossing (all sorts of) borders or breaking into, or out of, the American market. In recent years, Lio has turned his attention to the implementation of brand values throughout the organization using psychology, network science and the Circle Method.

He is the producer of several successful media project including Crossroads: Labor Pains of a New World View (over 1 million organic views). He lives and bikes in Brooklyn with his wife and 1 year old son.
Categories
Content Types
Ad/Promotional Copy, Animation, Article, Blog Post, Corporate Video, Documentary, Explainer Video, General Video, Landing Page, Music Video, Narrative Video, Presentation, Product Description, Product Video, Script, Social Video, Video, Website Copy
More Information
School of Visual Arts, BFA equivalent
Brooklyn|English, Hebrew
Publications

Real Estate

1
Sophisticated Style Timeless Appeal
50clintonst.comWebsite Copy
Sophisticated Style Timeless Appeal

This branding and advertising project included concept development and copy writing for Fredrik Eklund's luxury lower East side project. It involved sales office collateral, project brochure and of course the website.

April, 15 2015

Wearables

2
Tucker – Go Bravely
tuckersafe.comWebsite Copy
Tucker – Go Bravely

I helped create the Tucker brand for Glacis. It included general brand messaging, product description, technical features, and writing for college students and parents.

5 Tips on workamping
atcalert.comWebsite Copy
5 Tips on workamping

This project began with the development of the ATC Alert brand then followed it with creating a complete company website and a full product portfolio as well as marketing materials to support the sales of each product bot online and off. This bit of text is from one of the manufactured articles we created for one of the audience segments we've identified.

May, 14 2018

Explainer videos

3
IBM Watson Health Performance Insights
vimeo.comExplainer Video
IBM Watson Health Performance Insights

This is one of eight explainer videos created for IBM Watson Health. I worked with the client on the brief, concept, and script, then produced the animated piece from soup to nuts.

December, 20 2017
Brand video for Social Code
PDF upload
Explainer Video
Brand video for Social Code

Social Code needed a cool video to showcase what they can do for their clients. It took a lot of work to simplify what this startup was doing and put it into terms that normal marketing executives could understand and respond to. I also produced this video.

July, 17 2015
Storyboard for IBM Watson Health
PDF upload
Explainer Video
Storyboard for IBM Watson Health

IBM Watson Health needed 8 explainer videos that would clearly and quickly explain the awesome things Watson can do for health care. I had to make the science approachable and make the story interesting enough to sit through but also practical enough that a leading executive could act on. I ended up writing, directing, and producing all eight videos for IBM Watson Health.

October, 18 2017

Op-Ed

1
The Gender Neutrality movement
PDF upload
Blog Post
The Gender Neutrality movement

I wrote this copy for a video rant on the gender neutrality discussion and spirituality. It was a faced paced poetic expression charged with facts and hypotheses.

January, 15 2018

Software as Service

1
A complex software presented simply
PDF upload
Ad/Promotional Copy
A complex software presented simply

I helped transform OnSSI from an engineer's brand to an end-user brand that speaks to the needs and aspirations of real SCO's and decision makers in sensitive installations, healthcare complexes, school campuses, and municipalities.

Corporate

1
Glacis corporate branding
glacisgroup.comProduct Description
Glacis corporate branding

Glacis had a bad name and an obscure product portfolio. We changed all that. I wrote corporate copy for the website and all company literature, as well as rewrote all the product descriptions and consumer marketing materials.

September, 13 2017

Online mags

1
An impossible journey
ufodigest.comDocumentary
An impossible journey

This is the story of the last in-person interview with one of the last great minds of the 20th century Sir Arthur C. Clarke. It chronicles the journey to Sri Lanka and the attempt of two young filmmakers to gather enough material for a feature length doc about the soon to be late genius and his predictions for humanity.

December, 16 2005

Fundraising and causes

1
The Leonard Allen Marshall Foundation
tlamf.orgWebsite Copy
The Leonard Allen Marshall Foundation

Worked with NFL all start Leonard Marshall to develop his not-for-profit national initiative for inclusive safety on campus. Project included the brand essence and messaging, website and presentations.

Personal branding

1
Steven Crawford Photography
PDF upload
Ad/Promotional Copy
Steven Crawford Photography

Some photographers display pure genius with the work but fail to put their vision to writing. I helped.

August, 18 2016
© ClearVoice, Inc.