Say it right the first time
This branding and advertising project included concept development and copy writing for Fredrik Eklund's luxury lower East side project. It involved sales office collateral, project brochure and of course the website.
I helped create the Tucker brand for Glacis. It included general brand messaging, product description, technical features, and writing for college students and parents.
This project began with the development of the ATC Alert brand then followed it with creating a complete company website and a full product portfolio as well as marketing materials to support the sales of each product bot online and off. This bit of text is from one of the manufactured articles we created for one of the audience segments we've identified.
This is one of eight explainer videos created for IBM Watson Health. I worked with the client on the brief, concept, and script, then produced the animated piece from soup to nuts.
Social Code needed a cool video to showcase what they can do for their clients. It took a lot of work to simplify what this startup was doing and put it into terms that normal marketing executives could understand and respond to. I also produced this video.
IBM Watson Health needed 8 explainer videos that would clearly and quickly explain the awesome things Watson can do for health care. I had to make the science approachable and make the story interesting enough to sit through but also practical enough that a leading executive could act on. I ended up writing, directing, and producing all eight videos for IBM Watson Health.
I wrote this copy for a video rant on the gender neutrality discussion and spirituality. It was a faced paced poetic expression charged with facts and hypotheses.
I helped transform OnSSI from an engineer's brand to an end-user brand that speaks to the needs and aspirations of real SCO's and decision makers in sensitive installations, healthcare complexes, school campuses, and municipalities.
Glacis had a bad name and an obscure product portfolio. We changed all that. I wrote corporate copy for the website and all company literature, as well as rewrote all the product descriptions and consumer marketing materials.
This is the story of the last in-person interview with one of the last great minds of the 20th century Sir Arthur C. Clarke. It chronicles the journey to Sri Lanka and the attempt of two young filmmakers to gather enough material for a feature length doc about the soon to be late genius and his predictions for humanity.
Worked with NFL all start Leonard Marshall to develop his not-for-profit national initiative for inclusive safety on campus. Project included the brand essence and messaging, website and presentations.
Some photographers display pure genius with the work but fail to put their vision to writing. I helped.