Hello, I am the creative mind and owner of B,I.N.G.O. Salsa website.....the acronym BINGO stands for..... Because Its Naturally Good On (you decide). I set this brand apart from other salsa products by marketing it as an all-natural multi purpose salsa. You will enjoy this delicious salsa with many other foods besides the traditional tortilla chip. The salsa anthem I created is the following: It's been where salsa has never gone " Because it's Naturally Good On ", vegetables, chicken or even fish whatever you like, whatever you wish. Try mild, medium, or even hot so good, so good you can not stop. When it's gone buy more of the same and remember B.I.N.G.O. Salsa is the name!