Liz Froment

Content Strategist, Ghostwriter, Writer

Finance, Insurance, and Real Estate Writer

If you need a writer who can reach your readers with engaging content that educates them, you're in the right place. I'm a content writer and strategist with over five years of experience writing for brands in finance, insurance, and real estate.

That works with my background, after college, I worked for some big-name companies in the financial industry, including State Street Bank and KPMG. My experience there, as well as interning with Ameriprise means I can break down complicated financial jargon into words that your readers understand.

In recent years, I've expanded my portfolio to cover various forms of insurance; primarily workers' compensation and life. And I've also written about real estate; from the residental and commercial perspective.

Take a look at my work; if you like what you see, let's connect!
Content Types
Guide, Article, Infographic Copy, Whitepaper, Blog Post, Email Newsletter
More Information
University of Massachusetts at Amherst, BBA
Portland, OR, USA|English

Published Content

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Preparing for the Future of Workers

Wrote the content for this paper that highlighted a study by the client on workers thoughts in Colorado.

July 1, 2019
Blog Post
Retirement Social Security: 7 things you didn't know

Even though a significant portion of Americans over the age of 62 will tap into Social Security benefits at some point, the intricacies of this program can leave many feeling confused. What's worse—you could be leaving potential retirement income on the table.

February 25, 2019
Blog Post
Making the most of Social Security

Saving for the retirement you want goes beyond your investment portfolio: It also includes all the other financial resources at your disposal. One of those resources is Social Security. While you likely won't need to heavily rely on it as a source of income, your Social Security benefit has the potential to be worth far more than you might think.

December 19, 2018
How Big Tech Is Battling To Own The $49B Voice Market

The race to conquer voice is on. Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all established themselves as big players in the voice space across the US. Each is making significant investments in startups, research, and development — betting that voice is poised to become the next big platform for consumers and businesses.

February 13, 2019
Blog Post
How Experiential Retail Gives Stores an Edge

While challenges are present, retail is by no means dead. Instead, brands are finding that in order to attract and retain customers, they need to place greater emphasis on increasing customer loyalty. For many, that means embracing "experiential retail."

August 1, 2019
Paging Dr. Robot: How Robotics Is Changing The Face Of Medicine

Several industries are seeing the impact of robotics — and medicine is no exception. While the progress of these applications has been slow compared to other industries, the impact could be huge: robotics in medicine can help to reduce human error, improve recovery time, and reduce hospital stays, ultimately enhancing patients’ quality of life.

July 24, 2019
How Big Tech Is Finally Tackling Cybersecurity

Collectively, FAMGA has poured nearly $2.5B into cybersecurity startups globally — especially as tech companies have been largely at the center of privacy regulation issues. In May 2018, for example, the General Data Protection Regulation (GDPR) went into effect as a means to protect personal data across the EU, further propelling companies worldwide to take data protection more seriously.

March 27, 2019
7 questions to ask your real estate agent before it's too late

Interviewed real estate agents to find the questions home buyers should be asking before a close.

June 26, 2019
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Storm Recovery and Unexpected Weather Events: Is Your Accounting Team Prepared?

Ghostwritten work based off a webinar to provide whitepaper information on how increasing superstorms can impact recovery costs at utility companies.
7 surprising expenses people don't expect when they retire, according to experts

The basic formula for retirement is supposed to be relatively simple. Contribute to your 401(k), save money each month, and once retired, you can rely on your investments, Social Security, and Medicare to cover your needs. That's easier said than done. The reality is that retirement is more complicated. Retirees often face surprising expenses that they didn't expect — or know they should have considered before retiring.

June 13, 2019
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Get Ready: Tax Reform Isn't Over

Ghostwritten work discussing impacts on Tax Cuts and Jobs Act moving into 2018 and beyond.
Blog Post
Marijuana Legalization Means a Land Grab for Investors

Unsurprisingly, the cannabis industry is seeing explosive growth. Projections are that by 2025 it could be worth nearly $150 billion dollars . In states like Colorado, which boasts a booming cannabis culture, and California, where there is plenty of open land for future growth, commercial real estate investors are taking notice.

July 8, 2019
Blog Post
What Investors Need to Know About Workforce Housing

Affordable housing is a growing concern across much of the country. As rent and housing prices have continued to rise over the last decade, wage growth has struggled to recover from the economic downturn of 2008. That means more people are continuing to look for housing that is attainable, especially those in the median income range. In a 2018 report dubbed " The Case for Workforce Housing, " analysts at commercial real estate services company Coldwell Banker Richard Ellis (CBRE) highlighted the potential opportunities for multifamily investors in a market that has such heavy demand.

August 5, 2019
Blog Post
7 Upgrades That Can Add Value to Your Multifamily Property

Property owners with older multifamily units sometimes struggle to compete with newer, high-end builds, but that doesn't mean that these types of units don't have investment potential. With the right add-ons, they can provide a real return on investment. The key is finding the right mix of upgrades that don't have extreme overhead costs but can still substantially improve the property

July 29, 2019
Blog Post
How to Help Your Clients Plan for All 3 Phases of Retirement - Protective
August 12, 2019
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