Pharmacist/health writer. Devoted to turning professional jargon into readable and engaging content. Experienced and pedantic.
The internet is crowded with medical articles packed with jargon and long streaks of big words. How is an average person with no medical background suppose to understand them, let alone create a relationship with the brand behind the incomprehensible mounds of text?
It is my professional mission to turn this dry, barely readable content into engaging, yet medically accurate copy.
After getting my MSc degree in Pharmacy, I turned towards the digital marketing world. For the past 8 years I've been crafting words that turn average digital passersby into loyal consumers of both my clients' content and their products or services. It’s incredibly satisfying to take a piece of dull, uninspiring copy and turn it into an engaging, vibrant and unique piece of writing.
I adore words. I love reading them, I relish writing them and I take great pleasure in learning how to do it better.
Most of my clients provide health related products, and I provide them with medically accurate and reliable content, written in jargon-free, easy to understand yet professional tone. As a result, their customers easily understand the content and eagerly engage with their brand.
My writing experience so far includes over 645 published pieces of writing, most of it ghostwritten: blogs, articles both for online publications and scientific journals, copywriting, e-books, case studies, landing pages, social media content, CPC campaigns, website content, newsletters, and more.
My expertise lies in health-related topics, such as medical and pharmaceutical, supplements, nutrition, fitness, etc. But I happily venture out into other industries as well, if the right opportunity arises.
I spent several years working in gynaecology, urology and dermatology, and have dabbed into almost all spheres of digital marketing, from website design through paid advertising and social media management to newsletters and ecommerce. This array of skills gives me a solid foundation for what I love doing the most: writing for digital platforms.
What can you expect out of our collaboration: I always under-promise and over-deliver, meaning that you will always get more than expected. My work is pedantic, well researched and based on a professional opinion of a trained pharmacist. Whether you need content for your consumers, optimised for skimming and online reading; or articles and marketing material for medical professionals, I can provide you with both.
Any spare time I fill with riding horses, spending time in nature with my family and making sugar-free sweets. I love to drive and listen to audio books whilst doing chores.
Some of my work can be found here: http://lubily.com/en/, or feel free to reach out to me for examples of work not available on the website.