Lordson Okpetu

Content Strategist, Copywriter, Editor, Ghostwriter, Managing Editor, Copy Editor, Writer

Multitalented journalist, writer, copywriter, researcher and content marketing strategist

I am a fine-grained journalist, editor and master copywriter with over a decade work experience.

Between 2016 and 2020, I was the pioneer Editor-in-chief of Concise News (https://concise.ng/about-us-concise). At Concise, I recircuited and trained over a dozen content creators who are all doing well as senior content creators in a number of leading digital publishing media houses in Nigeria today.

While working together as a team at Concise, I edit and fact-check all content creators articles everyday (around 60 news articles) and also taught them how to do same. I showed them emerging trends in digital content gathering and creation, best SEO practices etc., and together we made Concise a force to be reckoned with in digital news publishing in Nigeria; ranking on page 1 of Google search results for some of the most competitive keywords in Nigeria and generating five-figures advert revenue ($) per month from Adsense alone in the process

I left Concise in March 2020 and I've been getting by as a freelance content marketing consultant and researcher ever since then.

I'm a hard-worker and a highly result-oriented person. My superior communication skills aids my ability to quickly understand clients' needs and churn out irresistible copies.

I actually started my journalism career as a proofreader and went on to become the in-house copywriter for Nigeria's foremost business opportunities newspaper, SuccessDigest.

At SuccessDigest, I wrote tons of copies promoting trainings, books, CDs, and business opportunities seminars which generated millions of naira in training fees for my employers over a period of 7years.

Aside my journalism career where I have published hundreds of news articles, clients hire me privately to write tons of direct response copies to market and sell just about any product you can think of. This has helped me in no small way to master the art of breathing life into words to persuade and convert prospective customers into paying customers.

I’m available to be hired on a freelance or full time (remote) basis to create quality contents for your company's website. I also do Annual reports, Featured articles, Newsletters, Blog posts, (electronic) Direct mail campaigns (EDMs), Case studies, Communication plans, Presentations, Q&As, Social media posts, Profiles, White papers, Web pages, Brochures etc as case demands.

I'm currently freelancing for PWAN GROUP as a content marketing strategist.

I'm based in Lagos State, Nigeria where I live happily with my wife, who happens to be a journalist too, and two kids.

I enjoy reading or playing Chess in my spare time.
Categories
Content Types
Article, Blog Post, Ebook, Website Copy, Interview, Product Description, Buyers Guide, Press Release, Ad/Promotional Copy, Direct Mail, Email Newsletter, Commercial
More Information
University of Benin, Microbiology
Lagos, Nigeria|English
Publications

Published Content

6

Clientele

6