Lori Jo Vest

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Writer

Social media is my favorite.

I've spent 20+ years of my career helping companies and brands create connected, positive relationships with PEOPLE. As a business-to-business sales director, managing director of a teleproduction studio and most recently, as a social media content creator and community builder, I've worked with companies - large and small - to help them drive sales results through business development, digital marketing and customer service.

I've parlayed these interests and skills into social media content creation, speaking and consulting. And since I'm a social media and marketing fanatic, I'm extremely fortunate to have had a gig as senior social media copywriter and conversation manager at an advertising agency for the six years. That engagement ended in early 2018, freeing me up to pursue my own venture full-time. That's when PopSpeed Digital Marketing was born. My husband Ron Wingard does the developing and designing. I do the strategy and copywriting.

Need help getting more customers? Motivating customers to become loyal fans? How about engaging customers on social channels? Let's talk.

SKILLS OVERVIEW:
> Senior level marketing, sales and customer service specialist with strong writing and sales strategy skills
> Social media content creator with 10+ years of experience blogging, concepting, writing and promoting content on social channels
> Extensive knowledge of television and video production - Emmy-winning television production studio executive

Co-author of “Who’s Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan” 2009 and "Taming Gladys! The Busy Leader's Guide to Creating Fierce Customer Loyalty" 2016

SPECIALTIES:
Digital Marketing
Social Media/Content Marketing
Health Care Content for Women
Content for People with Incontinence
Content for Cancer Patients
Categories
Content Types
Article, Blog Post, Whitepaper, Social Copy, Website Copy, Interview, Product Description, Case Study, Press Release, Ad/Promotional Copy, Infographic Copy, Script
More Information
Central Michigan University, Bachelor of Applied Arts in Broadcast and Cinematic Arts/Marketing
Troy, MI, USA|English
Publications
N/A

Published Content

6
linkedin.com
Blog Post
Taming Gladys! - A DIY Customer Service Training Manual for Leaders
linkedin.com
Article
Sharing Our the Humanity: Creating Stronger Human Connections in Customer Service
linkedin.com
Blog Post
Practice the Pause
amazon.com
Ebook
Taming Gladys!: The Busy Leader's Guide to Creating Fierce Customer Loyalty

I co-wrote a Customer Service Manager "Bootcamp in a Book" with Marilyn Suttle. Titled "Taming Gladys! The Busy Leader's Guide to Creating Fierce Customer Loyalty," this book was self-published on CreateSpace, and became an Amazon best seller in the customer service category in the U.S., Canada and Germany.

May 3rd, 2016
amazon.com
Ebook
Who's Your Gladys?: How to Turn Even the Most Difficult Customer into Your Biggest Fan

I co-authored a book with Marilyn Suttle, titled "Who's Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan," published by AMACOM/NY in September 2009.

April 13th, 2013
PDF upload
Social Copy
Lori Jo Vest - Digital Marketing and Social Media Content Creator.pdf
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