Luke Jones

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Graphic Designer, Writer

Health & Fitness Copywriter. Qualified Nutritionist & Personal Trainer

Luke here: Experienced Copywriter, Health Writer, Designer + Hubspot Certified Content Marketer.


I want to see you thrive. To get your story out and your voice heard. To turn your fleeting visitors into lifelong customers.

How? By helping you craft engaging articles, high-converting copy, unique visuals and top-quality digital products that provide VALUE to the world.


"Luke is without a doubt one of the best writers on Upwork. He will be a great hire for anyone seeking top notch writing and expertise in the health and fitness arena." ★★★★★

“Luke was simply amazing. He went above and beyond expectations. Offered suggestions, advice, provide multiple examples and went above and beyond what was asked of him. I look forward to working with Luke soon.” ★★★★★

“I would highly recommend Luke to anyone looking to work with him - he exceeded my expectations in the quality of his writing and speed in which he completed the project, and was a delight to work with in every way. I could not have asked for better. Thank you!” ★★★★★


You're here because you want to grow your business. You want to get your message out there, reach more people and generate more sales.

It may sound cheesy, but that's what I live for (alongside eating burritos & doing handstands).

The truth is that there are a TON of different tools & tactics we can utilise to achieve the above, but it largely comes down to one KEY thing:

→ Creating a STRONG BOND with your audience ←

It's about understanding their biggest challenges, resonating with them on a deep, emotional level, and then using your knowledge and expertise to help solve their problems!

From my experience, many companies out there miss the mark...

But I've worked with plenty that now get it spot on, and if it sounds good to you, I'll use all the tried and tested methods I've picked up over the years to give you the edge.

These are methods that:

✔ Tap into the psyche of your potential customers.

✔ Build lasting trust & respect.

✔ Make people fall in love with your company and the amazing products you provide, and compel them to TAKE ACTION.


As mentioned above, I'm an experienced Copywriter, Article Writer and Hubspot certified Content Marketer. I also do a little design work on the side too.

I'm no one special, but I have a keen attention to detail and a burning desire to LEARN and provide VALUE.

As a result, over the past 5 years I've had the good fortune helping a wide range of clients grow and prosper. From Digital Marketers and top Health & Wellness brands, to Wordpress Plugin Developers and Online Fitness Magazines.

Although a fair chunk of my work has been in the health and fitness niche (and my preference is working with sustainable, ethical companies), I'm confident in applying my skills across a broad range of topics.

From my experience, the key principles of successful copy and design are universal (with a little bit of tweaking).


✎ Thought-provoking health articles.

⌨ High converting web copy.

✉ Engaging email sequences.

❑ Intelligent design pieces.

I also have a strong background in SEO and content marketing. Because it's not enough to just create great content anymore. It's about creating great content that people can find!

A quirky side note:

I'm also a qualified Nutritionist and Personal Trainer, specialising in functional fitness, natural human movement and whole foods, plant-based eating. So if you're after a bespoke online training program or nutrition plan, I'd be happy to take a look! :)


I want to know everything there is to know about your goals. Your dreams. Your visions. Your biggest fears & scariest obstacles.

I want to connect with you and use my toolkit and experience to help you conquer all of the above.

Sure, my hourly rate may be a little higher than average here on Upwork. But as I'm sure you've experienced before, going cheap is rarely the solution for long-term success!

I LOVE what I do and I'm confident that shows in my track record of providing high-quality content:

➤ I'm one of the Top-Rated freelancers on Upwork (see the nice shiny blue badge they gave me).

➤ I have a 100% success rate in previous contracts (with no less than a 5-star review).

➤ I've been inducted into Upwork's exclusive Writer Talent Cloud & Pro Content Marketer Program (they promised free snacks).

Essentially, all of the above means that I'm CONFIDENT we can get the results you're seeking. A bold statement, I know... But one that hasn't failed me yet!

So if you're ready to take things to the next level, please go ahead and click one of the buttons above to invite me to your project.

Let's connect & discuss your bright future!




Copywriter | Designer | Content Marketer
Fitness, Nutrition + Health Writing Specialist
Content Types
Article, Blog Post, Ebook, Social Copy, Website Copy, Product Description, Ad/Promotional Copy, Video, Infographic Copy, Guide, Infographic, Script, Recipe, Landing Page
More Information
Imperial College London, BSc Earth Science
FFT Academy , L3 Personal Trainer
Blackford Centre of Nutrition, L4 Nutritionist
Manchester, UK|English

Nutrition Articles + Guides

How to Meal Prep: The Ultimate Guide (With 40+ Easy Recipes)

An in-depth guide to meal prep for the Fresh n' Lean blog.

October, 19 2018
Healthy Holiday Feasting: The Ultimate Detox Guide
November, 20 2018
8 Ways To Get Kids To Eat More Fruits & Veggies

Sometimes getting your children to eat more plants can seem like an uphill battle. Ads for processed foods are everywhere, and they’re often promoted by your children’s favorite role models. It’s no wonder obesity and childhood diabetes are so prevalent. But fear not, as I’m here to give you a few strategies to help get more fruits and veggies into your children’s lives, and put them on the path to lasting wellness.

May, 2 2014
Diet Guide: Best Foods to Eat Before Your Photoshoot
October, 12 2018
The Step-by-Step Guide to Finally Making a Plant-Based Diet Last
March, 26 2015

Movement + Fitness Articles + Guides

Move Like a Ninja: The Beginner’s Guide to Developing Mobile Joints & Improving Performance
April, 25 2018

Wellness + General Health Articles

5 Steps to Transformation: Change Your Habits and Your Life
© ClearVoice, Inc.