Luke O'Neill

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Writer, Managing Editor

Connecting businesses and customers – with great copywriting and content

My name is Luke O'Neill and I've been a communications and content professional for more than ten years.

I've edited a newspaper, advised tech companies and a university about PR, and worked for the European Union (long before Brexit). Before that, I wrote music reviews and travel features for a magazine and did (very) early shifts on breakfast radio.

I live in Sydney, where I've sharpened my skills in effective storytelling, website copywriting, SEO copywriting, content strategy, and thought leadership. I'm a friendly and diligent professional, committed to providing a quality content service to clients and colleagues.
Content Types
Article, Blog Post, Case Study, Commercial, Ebook, Explainer Video, Guide, Infographic Copy, Landing Page, Page Layout, Press Release, Product Description, Website Copy, Whitepaper, Direct Mail, Script, Ad/Promotional Copy
More Information
Dublin City University, Bachelor of Arts (Journalism)
Sydney NSW, Australia|English

Published Content

Case Study
Creative teachers spark students' awe for science

Case study / PR copy about the implementation of an educational pilot program.

December, 2 2015
Website Copy
Unique Indigenous art exhibition seizes more than the moment

Website copy to promote an exhibition.

February, 19 2016
Research rebuilding Shakespeare's Globe Theatre in Melbourne

Website copy.

July, 6 2017
Website Copy
Government partnership to establish community languages institute

PR copywriting for a funding announcement.

November, 10 2017
PDF upload
Alumni and donor copywriting

Features for a leading university's alumni publication (pages 37 and 38).

February, 1 2016
PDF upload
Broadsheet news writing

News writing examples.

July, 31 2006
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