Michael D'Aversa

Copy Editor, Copywriter, Editor, Ghostwriter, Writer

Professional Content Creator and Storyteller

Multi-channel business communications professional with over fifteen years in B2B, B2C, service industry, and franchising environments. A versatile storyteller and content creator for digital and print media, user documentation, and training manuals. Able to convey complex and technical concepts to varied audiences in a language that each will understand. Writer and editor of digital content across multiple industries, including retail food marketing, green industry services, and facilities maintenance and repair. Published in local, regional, and national print publications including The Ensign, American Motorcyclist, and Thunder Roads.
Categories
Content Types
Article, Product Description, Presentation, Social Copy, Website Copy, Blog Post
More Information
Marquette University, BSBA
Illinois City, IL 61259, USA|English
Publications
N/A

Published Content

12
petbutler.com
Blog Post
Pet Transport: Local One Way or Round Trip Pet Shuttle Service

Pet Butler, a service franchise consept, recently introduced a new Pet Shuttle service and asked me to write this blog content for their website.

October, 22 2018
blog.shopcaputos.com
Blog Post
Giardiniera: How to Pronounce It and More

A consumer education and entertainment article written and edited for Angelo Caputo's Fresh Markets, a local supermarket and Italian specialties chain in suburban Chicagoland.

August, 14 2018
blog.shopcaputos.com
Blog Post
The Big Deal About Lifetime-Grazed Beef

A consumer education article written and edited for Angelo Caputo's Fresh Markets, a local supermarket and Italian specialties chain in suburban Chicagoland.

August, 28 2018
blog.shopcaputos.com
Blog Post
Melon Sense: How to Choose the Best Cantaloupe

A consumer how-to article written and edited for Angelo Caputo's Fresh Markets, a local supermarket and Italian specialties chain in suburban Chicagoland.

September, 4 2018
spring-green.com
Blog Post
DIY Core Aeration – Is Aerating Your Lawn Worth It?

A consumer education article written and edited for Spring-Green Lawn Care Corporation, a national franchising organization.

February, 28 2018
spring-green.com
Blog Post
Fall Maintenance: Winterizing Your Lawn and Landscape!

A consumer how-to article written and edited for Spring-Green Lawn Care Corporation, a national franchising organization.

October, 25 2017
dukaneabateil.org
Website Copy
Welcome to the DuKane Chapter of A.B.A.T.E. of Illinois Website!

This is a website and blog that I created in its entirety for the DuKane Chapter of A.B.A.T.E. of Illinois, a motorcycle rights organization.

Image upload
Article
Of Pirates and Spacemen

An editorial piece published in the Wisconsin and Northern Illinois Edition of Thunder Roads Magazine.

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Article
You Meet the Nicest People at the Midwest Motorcycle Rally

Coverage of a motorcycle rally event published in the Wisconsin and Northern Illinois Edition of Thunder Roads Magazine.

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Article
Exploring Lower Michigan's West Coast

A travel article published in the Wisconsin and Northern Illinois Edition of Thunder Roads Magazine.

linkedin.com
Article
Disarm, Diffuse, Resolve: Making People Skills Count in a Digital World

This is an article I wrote for the LinkedIn network emphasizing the continued importance of people skills in an increasingly automated consumer market.

mgdaversa.com
Blog Post
Tales from the Dockside

A variation of this post from my personal blog was published by the United States Power Squadrons in their national print publication, The Ensign.

January, 13 2018
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