Maggie Schafer

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Writer

Creative writer & content specialist with a background in marketing

Having worked at both creative agencies and on in-house marketing teams, I understand the writing needs of brands, publications and organizations. I get that concise, captivating communication is key. I never underestimate the importance of research and strategy. I am familiar with a variety of mediums, including (but not limited to) the following:

website copy
SEO copy
print ads
articles
blog posts
e-campaigns
catalog copy
direct mail
video scripts
e-books

I've been known to geek out about a few subjects - digital marketing, real estate, fitness and sustainability, to name a few. I would love to geek out over something with you.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Website Copy, Interview, Case Study, Buyers Guide, Ad/Promotional Copy, Direct Mail, Infographic Copy, Email Newsletter, Narrative Video, Landing Page, Checklist
More Information
University of Wisconsin, Madison, English (Creative Writing)
University of Wisconsin, Madison, Sociology
Chicago, IL, USA|English
Publications
N/A

Published Content

6
jobescompany.com
Website Copy
The Jobe's Company

Jobe's Company, a major b2b garden supply provider, needed a revamp of their website that included the reorganization of their many products and the rewriting of product descriptions.

adm.com
Website Copy
Contributing to the greater good. Making a lasting impact.

I worked closely with the marketing team at Archer Daniels Midland as well as my creative agency's web development team to write copy for this grain supplier's newly updated b2b website.

blog.brightsparktravel.com
Blog Post
The Long-Term Benefits of Educational Travel

I worked to manage and create content for Brightspark Travel's blog, which targeted teachers who may be interested in student travel.

May 8th, 2016
blog.brightsparktravel.com
Blog Post
School Fundraising: Collecting, Tracking & Managing Funds

This blog post for Brightspark Travel outlines some of the content in an e-book that I wrote. E-book download fosters lead generation by requiring prospects to enter their information.

November 1st, 2016
fitt.co
Article
ALL THE BEST HIKING SPOTS NEAR CHICAGO

I worked with Fitt.co to launch their Chicago publication, writing a wide variety of articles on the fitness opportunities offered by Chicago.

October 2nd, 2019
fitt.co
Article
CHICAGO'S BEST RUNNING ROUTES

As a dedicated runner and proud Chicagoan, I was thrilled to share some of my favorite running spots through FItt.co.

October 2nd, 2019
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