Creative writer & content specialist with a background in marketing
Jobe's Company, a major b2b garden supply provider, needed a revamp of their website that included the reorganization of their many products and the rewriting of product descriptions.
I worked closely with the marketing team at Archer Daniels Midland as well as my creative agency's web development team to write copy for this grain supplier's newly updated b2b website.
I worked to manage and create content for Brightspark Travel's blog, which targeted teachers who may be interested in student travel.
This blog post for Brightspark Travel outlines some of the content in an e-book that I wrote. E-book download fosters lead generation by requiring prospects to enter their information.
I worked with Fitt.co to launch their Chicago publication, writing a wide variety of articles on the fitness opportunities offered by Chicago.
As a dedicated runner and proud Chicagoan, I was thrilled to share some of my favorite running spots through FItt.co.