Integrated Copywriting and Design/Web Services
While I was designing and developing a website for my real estate client, she enlisted my help in writing copy for her website pages that her clients could use as a resource. She appreciated my conversational tone and my ability to research and break down subjects into easy-to-grasp concepts for her clients. "When it comes to putting together a thought, she has a subtle humor that takes her writing to the next level. It’s a relatability that draws consumers in. She brings brands to life through her words and design. I’m always proud to present her work to my clients." - SARAH GHIGLIERI, MARKETING CONSULTANT • KATHY GARST REAL ESTATE TEAM
A standout real estate broker needed a website that stood out among her many competitors. After solidifying her brand colors and creating her logo, I designed a website that married form and function. I transformed a lackluster Wordpress theme and MLS feed into a stylish resource that reflects my client's brand while capturing and nurturing leads.
This 5-part blog series, Build an Unbeatable Brand, explored brand growth strategies in-depth. My client's goal was two-fold: position themselves as the local industry experts in brand development, and provide a valuable resource to their clients to refer to as they began their own brand building journeys.
Insurance can easily become an overwhelming topic, so I made it my mission to transform a dry, company-centric website into one that clients would find accessible and personable. *Produced in collaboration with HPR Marketing Agency in Springfield, IL. My role was copywriting and web design.
I admit it – I'm a science nerd. When I worked at a marketing agency* that needed a script written for an agriculture product, I was the first to raise my hand. There's something gratifying about taking high-level concepts and breaking them down into easy-to-follow ideas. Ideas that sell because their benefits are readily understood. *Produced in collaboration with HPR Marketing in Springfield, IL. My roles were script writing and storyboarding.
Sometimes, being the newbie can be an asset. While I was first growing my wings as a web developer, I took on the task of writing guest blog posts on behalf of an online marketing company. SitePoint was a reputable resource that I frequently referred to, so having my work featured on their blog was like striking gold. Being in the trenches of researching a new topic myself, I was deeply familiar with the questions a newbie would have – then I created the content to answer those questions. No matter what topic I'm writing about, my clients relish my ability to approach it with fresh eyes, research it, and present it to a target audience in a conversational tone that connects.